In this episode of Shelf Life, Shubham Tiwari and Akhil speak with Jinghuan Liu Tervalon, a consumer insights and strategy leader with experience across brands like Dollar Shave Club and Coca-Cola. The conversation explores how consumer insights turn into real business decisions, the differences between US and Chinese CPG markets, the role of retail and segmentation, and why human judgment still matters in an AI-driven world. 🎯 Key Topics Discussed: 1. How consumer insights move from data to real decision-making inside modern CPG organizations 2. Key differences between mature markets like the US and growth-driven markets like China 3. Why product differentiation matters in saturated categories, while behavior change drives emerging markets 4. The role of segmentation—and why activation matters more than the framework itself 5. How retail and shopper insights reshape brand strategies beyond DTC thinking 6. Where insights often break down: synthesis, storytelling, and communicat...