Welcome to ShelfLife – The CPG Podcast, where we sit down with the builders, operators, and brand leaders shaping the future of consumer goods. Hosted by Shubham Tiwari and Akhil Bhiwal, ShelfLife explores what it actually takes to build, scale, and sustain winning CPG brands. Each episode dives deep into brand strategy, category growth, retail execution, revenue management, insights, innovation, and the growing impact of data and AI on modern brand building. If you’re a brand manager, category leader, insights professional, founder, or operator trying to grow a CPG business in a competitive, margin-pressured world, this podcast is for you.