45:I[185,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0za7dr7c2y81~.js","/_next/static/chunks/03klviw01y.ih.js","/_next/static/chunks/0gx_3vy1-syt4.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SendEmailButton"] 4a:I[45269,["/_next/static/chunks/08z4tkzvltetr.js","/_next/static/chunks/121~yigv24_j6.js","/_next/static/chunks/0a~e7k..h6jfc.js","/_next/static/chunks/0za7dr7c2y81~.js","/_next/static/chunks/03klviw01y.ih.js","/_next/static/chunks/0gx_3vy1-syt4.js","/_next/static/chunks/0i6hzvr84kc1r.js"],"SignupCTA"] 3e:["$","div",null,{"className":"flex flex-wrap items-center gap-x-4 gap-y-1 font-mono text-[12px] uppercase tracking-[0.1em] text-[color:var(--fg-3)]","children":[["$","time",null,{"dateTime":"2026-05-05T07:37:00.000Z","children":"May 5, 2026"}],["$","span",null,{"aria-hidden":true,"children":"·"}],["$","span",null,{"children":"01:15:36"}],false]}] 3f:["$","p",null,{"className":"max-w-[60ch] text-[18px] leading-[1.5] text-[color:var(--fg-2)]","children":"🎙️ Welcome to Episode 11 of ShelfLife — the CPG podcast by Phyllo, where we uncover the untold stories behind the world’s most iconic brands and the people who build them.\n\n👀 See what you can build with Phyllo: https://www.getphyllo.com/\n\nIn this episode of Shelf Life, we sit down with Lisa McDowell, Chief Growth Officer at Naked Wines, to unpack what it really takes to build a modern, community-driven brand in a challenging industry.\n\nFrom her journey across companies like Deliveroo and Ocado to leading growth at Naked Wines, Lisa shares deep insights on:\n\n🍷 How the subscription-based wine model actually works\n📖 Why storytelling—not just product—drives modern brands\n📊 The reality of marketing data, attribution, and “quadrangulation”\n👥 Building customer-first systems through community, not just metrics\n🚀 Lessons in leadership, growth, and decision-making under pressure\n\nWe also dive into:\n\nThe biggest mistakes leaders make with data\nWhy brand trust matters more than ever in ..."}] 46:T509,

In this episode of Shelf Life, we sit down with Lisa McDowell, Chief Growth Officer at Naked Wines, to unpack what it really takes to build a modern, community-driven brand in a challenging industry.

From her journey across companies like Deliveroo and Ocado to leading growth at Naked Wines, Lisa shares deep insights on:

🍷 How the subscription-based wine model actually works
📖 Why storytelling—not just product—drives modern brands
📊 The reality of marketing data, attribution, and “quadrangulation”
👥 Building customer-first systems through community, not just metrics
🚀 Lessons in leadership, growth, and decision-making under pressure

We also dive into:

The biggest mistakes leaders make with data
Why brand trust matters more than ever in the AI era

This is a must-watch for founders, marketers, and anyone interested in building meaningful businesses in today’s noisy world.

🔗 Connect with Lisa McDowell on LinkedIn: https://www.linkedin.com/in/lisa-mcdowell-7063857/
🔗 Check out Naked Wines: https://www.nakedwines.com/

📢 Learn more about Phyllo:
🌐 Website: https://getphyllo.com
📩 Email: contact@getphyllo.com
📱 Beacons: https://beacons.ai/getphyllo