She's The Business Podcast With Jessica Osborn

296 - What’s Your Best-Fit Business Type? How To Choose Your Model with Maja Taylor

Would you love to start a business but aren’t sure how, or even if, it’s the right move for you? It’s a big move from employee to entrepreneur, and there’s many ways you can carve out your own future. So to help you navigate the choices, let’s ask an expert! Joining me on She’s The Business is Maja Taylor, a career ownership coach who helps people define their own career paths. She’s not here with cookie-cutter strategies or a one-size-fits-all answer. Instead, Maja shares her real-world insights on how women can decide which business model actually fits their skills, lifestyle and dreams. This episode is for you if you’re: Wondering what options exist outside of your current job (and how to know if business ownership could work for you) Tired of feeling boxed in by other people’s opinions about your value or what’s possible for you Unsure how to match your passion, experience, and needs to the right business idea or structure Here’s what we explore together: Why is it so essential to ‘own’ your career rather than just rent it from an employer? What are the practical ways to start and how do you figure out which model suits you? How do you uncover the skills and qualities you already have (often hiding in plain sight) that set you up for a successful shift? What are some of the common fears and roadblocks women face, and how can you break through them? How can questions about your wellbeing, finances, relationships, and personal growth shape both your business and your life? Hint: [Maja Taylor also shares a tool she's offering free to listeners!] Ready for those “aha” moments about your next chapter? Pop in your headphones and join us! About our guest: Maja Taylor is a Career Ownership Coach with The Entrepreneur’s Source where she helps people explore opportunities outside of the traditional job market including entrepreneurship and business ownership, through investments or licensing and franchising. She is passionate about positive transformations and continuous learning. She enjoys watching people experience AHA moments and live up to their full potential. Maja is a certified professional coach with a background in talent development and science education. She has worked for global organizations across Europe and the United States as a team leader, scientist, strategic HR professional, trainer, coach and mentor. Her primary focus is for her clients to reach higher levels of success and happiness by helping them grow their dreams, wealth and equity on their path to self-sufficiency. Connect with Maja: Website: www.majataylor.esourcecoach.com Email: majataylor@esourcecoach.com LinkedIn: https://www.linkedin.com/in/majataylor/ Facebook: https://www.facebook.com/majataylorcoach Instagram: https://www.instagram.com/majataylorcoach GET FREE – DiSC assessment with debrief a $200 value – Just reach out to Maja on her social media accounts or her website and book a call at www.majataylor.esourcecoach.com ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................ Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review.   Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time!   Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

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295. 3 Things You Must Learn About Your Ideal Client

2w ago00:22:07Tap to summarize

Ever wondered why some businesses seem to pull in the perfect clients with almost no effort, while others stay stuck, spinning their wheels? In today's episode, I'm sharing the three must-know insights about your ideal client that could be the missing ingredient in your business. If you've ever felt like your message isn't quite landing, or you're attracting clients that drain your energy instead of lighting you up, stay with me—this chat could be a game-changer. I've been where you are—juggling work, motherhood, and the dream of growing a business that allows you time and freedom. Over the years, I've seen a pattern: the most successful female entrepreneurs aren't just experts in what they do—they're utterly clear on exactly who they're here to help. In this episode, I’m unpacking the three powerful questions most people overlook, but which make all the difference when you want to really connect with your audience. Here’s a taste of what I’ll be asking—and why you’ll want to tune in: Why is it so important to know what your dream clients themselves think their real problem is? (Hint: It’s usually not what you think.) What do your clients truly want—beyond vague goals like “more clients” or “success”? I’ll show you how to get specific and why that matters. How can you spot the difference between what your clients know they need help with, and the things they don’t even realise yet? This is where your messaging really starts to connect. What simple tool have I used, and how can you quickly build a human, relatable client profile that makes writing content a breeze? If you’re tired of guessing what to say, or you’ve tried all the posting and still feel invisible, this episode is for you. Let’s make marketing feel simple (and effective) again. Listen in now! ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

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294. Money Myths That Sabotage Women in Business (and what to do) with Danielle Hayden

3w ago00:44:00Tap to summarize

Have you noticed how money beliefs quietly shape the choices we make as business owners? Maybe you’ve caught yourself saying “I’m just not a numbers person,” or hesitating to invest in something you need because of that fear - “what if it doesn’t work?” So many intelligent women are unknowingly playing small because of stories we’ve absorbed about money and business throughout our lives. This episode is here to change that. I'm thrilled to bring you a conversation with Danielle Hayden, CEO and co-founder of Kickstart Accounting Inc. Not only does Danielle Hayden have 15 years of experience working her way from salon floors to corporate boardrooms, but she’s a passionate advocate for making finances practical, and even (gasp!) enjoyable. for female entrepreneurs like us. She’s on a mission to show us how the right numbers can empower us to make confident decisions and grow our businesses on our own terms. Here’s what you’ll discover in this unmissable chat: Why do so many women believe they’re “not numbers people,” and what happens when you stop using that as an excuse? How can understanding just a handful of key numbers put you in the driver’s seat, instead of feeling lost or overwhelmed? What’s the real cost of trying to do (or control) everything yourself, from bookkeeping to Canva - and how do you release the badge of ‘doing it all’? Why do we feel guilty about spending in our businesses, and how can reframing our beliefs free us to invest in the growth we want? How might holding onto the myth of being “too small” actually be the thing holding you back from the success you’re dreaming of? If you’re ready to swap confusion for clarity and take back control of your business money story, tune in now. This episode is packed with real talk, practical wisdom, and fresh perspectives. Exactly what we need to make business profitable and fun again! About our guest: Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc., where she helps six- and seven-figure women entrepreneurs stop winging it with their money and actually understand their numbers. She’s your no-BS financial co-pilot with a side of “let’s make this business profitable and fun again.” With over 15 years of experience in the world of finance, Danielle has worked her way from accounting firm intern to the Co-Founder of Kickstart Accounting. She understands how complex business finances can be, and she knows that entrepreneurs, especially women, need more than just a bookkeeper; they need real financial analysis and support in order to get the confidence required to create the sustainable wealth they deserve. Danielle also hosts her own hit show, Business By the Books. When Danielle isn't in her money mindset work, you can find her hiking or spending time with her family. Connect with Danielle: Kickstart Accounting, Inc : https://kickstartaccountinginc.com/ Instagram: https://www.instagram.com/kickstartaccounting/ Facebook: https://www.facebook.com/kickstartaccountinginc/ LinkedIn: https://www.linkedin.com/company/kickstart-accounting-inc-/ https://kickstartaccountinginc.com/gift/ ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

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293 - How To Balance Parenting & Business For More Freedom

Apr 2100:32:41Tap to summarize

Juggling business and parenting isn’t for the faint-hearted, is it? My kids have just gone back to school after the holidays, and that sudden rush of brain space got me thinking about how tough it can be to run a business while raising a family. We don’t talk about the reality enough. The endless hours of kid-related admin for school, sports, clubs… we just tack it all on and have this “chin up, and carry on” mentality as if this is perfectly normal! I think because there’s this notion that you’ve got to do it all to succeed; work late into the nights, keep up with all the online trends, and put on a show… It’s ridiculous. But what if you don’t want your business to take over your entire life? Or to feel guilty when “life” with your kids takes priority over your work? In this episode we’ll examine business models that make sense for family life, and why there is zero shame in choosing a path that suits you, rather than aiming for an imaginary standard set by people with a totally different reality and far less constraints. Here’s what I cover in this episode: Why do we feel pressure to run our businesses like people who don’t have kids? What can we do about the guilt when our parenting or life needs attention? How can you set clear boundaries with your business, so it doesn’t become another needy child? What does it look like to actually fit your business around your life? What’s the secret to picking out only the offerings and activities that spark joy (and ditching the ones that drain you)? How do you build your business plan from your genuine values, starting with what matters most to you, not just what everyone else says you “should” do? Why choosing your own path, instead of following business advice not designed for parents, leads to not just a more successful business, but a happier life. If you’re ready to break out of the “I should be doing more” mindset and design a business and a life you love, hit play—this episode is for you. ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

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292 - Turn Your Corporate Skills Into Superpowers For a Thriving Business with Ros Cardinal

Apr 1401:00:10Tap to summarize

Do you feel your corporate experience is holding you back or powering you forward in your business journey? Many women who leave their career behind to become their own boss have gritty stories to tell that make you gasp, sigh or roll your eyes at the soul-destroying scenarios they had to endure as a female with leadership goals. But what if the skills you picked up inside those power-hungry boardrooms are secretly your biggest assets as an entrepreneur? If you’ve ever felt like corporate life was a world away from your own business, you’ll want to hear this. I’m thrilled to welcome Ros Cardinal to the show. Ros is an organizational development consultant, executive coach, and the brilliant mind behind the Women’s Leader Archetypes model. With her model already in use in nearly 100 countries, Ros is known for her knack for making complex ideas feel simple and completely practical. We unpack how women’s natural leadership styles get lost (or dismissed) in traditional workplaces, and we explore how you can reclaim your own power and lead your business in your unique way. Here’s what we get stuck into: Why do so many talented women leave successful corporate careers for entrepreneurship — and what makes them rethink leadership entirely? What are the hidden leadership strengths women often bring from their corporate lives, without even realising? How do traditional workplaces force women to mould themselves into someone they’re not, and what toll does that take? What are the 8 leader archetypes? How do the "shadow" and "empowered" roles play out day-to-day, and how can spotting them help you grow your business? How can you harness your strengths and break free from the “not enough” trap to truly thrive on your own terms? You’ll no doubt relate to the stories told in this episode and more importantly- the lesson learned from each one. Whether you’re still in corporate, thinking about the leap, or years into running your own business, you’ll walk away with a new perspective on your strengths, your challenges, and your potential. This is a must-listen if you want to lead your business boldly and in a way that feels authentically you. About our guest: Ros Cardinal is an organisational development consultant, executive coach, and creator of the Women’s Leader Archetypes model, benchmarked with thousands of women leaders worldwide. Known as a strategist, alchemist, and unapologetic diagnostics nerd, Ros blends neuroscience, leadership, and archetypes to turn complexity into clarity. She helps leaders and coaches alike shape change that actually lasts. Connect with Ros: Shaping Change: https://www.shapingchange.com.au/ Women's Leader Archetypes: https://www.womensleaderarchetypes.com.au/ (Use: https://www.womensleaderarchetypes.com.au/a/2147963094/SsVzLJoq) LinkedIn: https://www.linkedin.com/in/rosalind-cardinal-62520315/ Corporate to Coaching 6 Month Blueprint: https://www.womensleaderarchetypes.com.au/a/2148179560/SsVzLJoq Women’s Leader Archetypes accreditation program: https://www.womensleaderarchetypes.com.au/a/2147648415/SsVzLJoq ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a strategic business coach helping online coaches position as leaders in their niche. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches talented women how to become unmistakable leaders in their field. A magnetic authority with the ultimate offer that attracts a waitlist of premium clients. As an active mother of two she’s all about creating efficient, lean and simple service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach  

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291 - Why Marketing Tactics Aren’t Working (And What Needs to Come First) Part 1

Apr 700:28:58Tap to summarize

This is Part 1 of Master Your Marketing - a 3-part training series designed for online coaches and consultants who want to turn your side-hustle or slow-growing business into reliable income with predictable demand and a waitlist of incredible clients! In this first session we discuss the real reason your efforts aren’t creating traction. You’ll see exactly where things break down for most stalled coaches, and what actually creates forward momentum. If you'd like to join my live Q&A sessions on Zoom where you can ask questions about your specific business and get on-the-spot responses, then get your name on my invite list for this training series : https://jessicaosborn.com/mym And select the VIP option on the Thank You page. ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ........................................................ About your host: Jessica Osborn is a strategic business coach helping online coaches position as leaders in their niche. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches talented women how to become a sought-after expert with signature offerings that attract a waitlist of premium clients. As an active mother of two she’s all about creating efficient, lean and simple service models that produce multiple six-figure profit without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

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290. Year Of The Fire Horse: Bold Moves To Make in 2026 with Samantha Riley

Mar 3100:54:10Tap to summarize

Are you feeling a shift in the air - one that’s pushing you towards bold decisions in your business or life? Maybe you’ve noticed people around the world making huge pivots already? Successful entrepreneurs dismantling their $m tried-and-tested programs and going unexpected directions. Marriages ending, businesses closing, things that have been around for years just ceasing to exist… and fresh starts everywhere. It’s not a coincidence! This week on She’s The Business, we’re blending business and spirituality- talking about the strong energetic undercurrents shaping this very moment in time. I’ve invited the incredible Samantha Riley, a highly experienced business coach with a passion for the woo, to help us understand why so many of us are experiencing restlessness and urge to change. Here’s a taste of what we unravel together: What energetic shifts are happening this year, and why do they matter to how we make decisions in business and life? Why are endings, closures, or pivots showing up so strongly now, and how can we navigate these changes with intention? How can tuning into cycles (think: numerology and the “Year of the Fire Horse”) set you up for smarter, grounded action, instead of simply reacting to the latest business trends? What are the real consequences of acting fast, without laying steady foundations? And how do we harness bold energy without letting it burn us out? Why is it so important to intentionally choose whose advice and information we follow, and how can we protect ourselves from being swept up in negativity or scattered focus? If you’re curious about how to use this year’s energy to build something real, identify your ideal next steps (not just what’s trending), and lead yourself and your business with clarity, this episode is your reset. Pop in those earbuds and press play! The future is yours to shape! About our guest: Samantha Riley works with Coaches & service providers to sustainably scale their business to $30k months and beyond. Through her signature framework, The Aligned Scale System, she helps her clients to make more money and build businesses for freedom and fulfillment. Connect with Samantha: Business name & website link: https://samanthariley.global/ Instagram: https://www.instagram.com/thesamriley The Bottleneck Audit - Instantly Discover The #1 Thing Holding You Back From Scaling To Consistent $30K Months... And Get The Next 3 Moves To Unlock Growth In The Next 30 Days. Register here: https://samanthariley.global/audit/ ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................ Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a strategic business coach helping online coaches position as leaders in their niche. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches talented women how to become a sought-after expert with signature offerings that attract a waitlist of premium clients. As an active mother of two she’s all about creating efficient, lean and simple service models that produce multiple six-figure profit without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach  

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289 - The Visibility TRAP Causing Chaos For Online Experts

Mar 2400:23:30Tap to summarize

Blink and it’s changed! Running a business online today is a whole different ballgame compared to a decade ago. There are more competitors, more noise, and so many “visibility” myths floating around. It can feel like the biggest challenge we should be focusing on is being seen in the crowd. But… here’s the strange truth: more eyeballs on your business aren’t always what you need right now! In fact - focusing on more eyeballs at the wrong phase of your business can cause you to remain in first gear forever. So, I jumped on the mic to record this episode for you, sharing why focusing on being seen could actually be holding you back, and what really needs your attention if you want to stand out and become the go-to expert in your field. If you’ve ever wondered why your content isn’t converting or why you’re attracting the wrong audience, you’ll want to listen in. I break down the common pitfalls and shine a light on what matters most for growing your business in a way that feels right for you! Which means you can say NO to endless hustle and NO to sacrificing your precious family time! Here’s what you’ll hear more about: Why is visibility such a hot topic in the online world, and what does it really mean for your business? What’s the big trap nearly everyone falls into (and how can you avoid wasting your energy on tactics that don’t work)? How do you know when you’re actually ready to amplify your presence, rather than just add to the noise? What steps should come before focusing on visibility if you want to attract your ideal clients and have them say “yes” without hesitation? Why creating your own unique space (something only you offer) matters far more than just “specializing” like everyone else. Ready for practical, honest advice that cuts through confusion? There’s something here for you whether you’re just starting out or feeling stuck in a crowded market. Listen in to discover how to become the obvious choice for your dream clients, and what makes visibility work when you’re ready for it. And yes, I’ve got a few stories and simple tips to help you take action. Tune in and let’s make sure your efforts actually lead to the results you want! ………………………………………… Get your FREE seat for Visibility Velocity on 26-28 March A live online event hosted by Melanie Benson This is for you if you’re ready to amplify your voice even more. Register here: Visibility Velocity Join the VIPs to take part in the podcast pitch session where 22 hosts will hear your pitch and you could walk away with guest spot invitations! ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a strategic business coach helping online coaches position as leaders in their niche. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches talented women how to become a sought-after expert with signature offerings that attract a waitlist of premium clients. As an active mother of two she’s all about creating efficient, lean and simple service models that produce multiple six-figure profit without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

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288 - From Corporate to Creative: How Adding Personality Creates Better Connection with Kristina Lucia Pezza

Mar 1700:51:24Tap to summarize

Could your inner creative make you more successful in business? If you’ve ever wondered how your imagination fits into your work, or if you’re tired of being told to just “think harder,” this episode is for you. I’m talking with someone who’s turned her own creative journey into a powerful tool for richer relationships, both in life and business. This week, I’m joined by the wonderfully vibrant Kristina Lucia Pezza, award-winning author, artist, and creator behind Curiously Curated Creations. Kristina's story hows it’s possible to ditch the oppressive culture of most corporate workplaces and embrace your creative self, even (or especially!) if you’ve spent years hiding parts of it to meet other’s expectations. She’s here because her approach to communication is exactly what we all need more of: clear, full of real human emotion, and a little bit playful! Because business doesn’t have to be so serious and boring - does it? You’ll hear answers to these questions and more: Why does communication often fall flat… even when everyone’s talking? And what might creativity offer that “business speak” can’t? How did Kristina go from hiding her artistic side in the corporate world to making it her greatest strength as an entrepreneur? What are the three ways you can build instant engagement, whether you’re talking with kids, clients, or a whole crowd? How can something as simple as colouring help you unlock new ideas and make decisions with less overthinking? What does it really look like to bring your authentic self (yes, the creative side!) to your business, even if you don’t think you’re “the artistic one”? If you’re ready to explore the real art of communication, and pick up a few creative tips you can put into practice today - then this episode is for you! Press play to discover what your inner creative has been trying to tell you all along! About our guest: Kristina Lucia is an award winning and bestselling author, creator, and artist who ignites the imaginations of children and their parents through her limited edition animals and touching storybooks. She is the founder of the Kristina Lucia Learning Style. Her humble beginnings in a small farm town (there was only one traffic light!) sparked her creativity at a young age and her adopted home of New York City keeps her inspired daily. Curiously Curated Creations of Kristina Lucia features a magical array of warm, cuddly and comforting creatures along with storybooks that help parents and kids improve their communication and deepen their relationships. Connect with Kristina: Business name & website link Curiously Curated Creations www.kristinalucia.com Instagram: https://www.instagram.com/kristinaluciapezza Pinterest: https://www.pinterest.com/kristinaluciapezza/ FREE 3-part LIVE Training: Master Your Marketing Join us live on 12, 16, 19, March 2026 where we’ll explore the real reason why you’re experiencing inconsistent client sales, and how you can make a simple strategic shift to have predictable demand instead! Register for access to the live sessions, chat, replays and MORE! >> https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a strategic business coach helping online coaches position as leaders in their niche. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches talented women how to become a sought-after expert with signature offerings that attract a waitlist of premium clients. As an active mother of two she’s all about creating efficient, lean and simple service models that produce multiple six-figure profit without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach  

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287 - How Top Impact Makers Think Differently About Marketing

Mar 1000:28:20Tap to summarize

How do you really think and feel about marketing? If you’re like most women I work with, your answer could be the key to unlocking your next level! After almost 30 years in marketing and a decade of coaching women in business, I’ve spotted a pattern: the way we see marketing has a direct impact on how successful we are in business. In this episode, I share the four mindset types people have, when it comes to their view on ‘marketing’. There’s a good chance you’ll see yourself in one of these groups - and once you do, things might start to make sense! Curious? Let’s dive into this episode! Here’s a snapshot of what you’ll discover: Why does your attitude toward marketing matter so much? I’ll walk you through how your beliefs shape your business, even more than your actions. What are the four mindsets about marketing and which one sounds like you? You’ll probably recognize yourself (and maybe a few people you know!). How can you move away from fear, frustration or “icky” feelings about marketing, and step into genuine, aligned action? I bust the myth that all marketing has to feel manipulative or “salesy.” Why do those rushed and “trickster” methods never bring lasting results? We’ll talk about the real costs of impatience and the difference between smart strategy and desperate short-cuts. What’s the single most powerful way to build consistent demand from the right clients? I reveal the mindset shift that turns marketing into a tool for impact, not just income. If you’ve ever felt put off, overwhelmed, or tired of “must-do” marketing tips, this episode is for you. By the end, you’ll feel refreshed! Click play and let’s rethink what works so your business actually works for you! And don’t forget, Master Your Marketing starts soon! Pop your name on the list to be invited to the live streams! FREE 3-part LIVE Training: Master Your Marketing Join me for 3 interactive sessions (12, 16, 19, March 2026) where we’ll explore the real reason why you’re experiencing inconsistent client sales, and how you can make a simple strategic shift to have predictable demand instead! Register for access to the live sessions, chat, replays and MORE! >> https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a strategic business coach helping online coaches position as leaders in their niche. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches talented women how to become a sought-after expert with signature offerings that attract a waitlist of premium clients. As an active mother of two she’s all about creating efficient, lean and simple service models that produce multiple six-figure profit without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn  LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach

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She's The Business Podcast With Jessica Osborn

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