Podcast
She's The Business Podcast With Jessica Osborn
Hosted by Jessica Osborn · EN
She’s The Business Podcast is a weekly show bringing you inspiring stories and actionable advice to help you navigate the world of entrepreneurship and build a profitable business that allows you to live and work on your own terms.
Host Jessica Osborn is a vibrant marketing leader and entrepreneur with 25+ years experience in growing businesses, an author and mother of two. She's an open book when it comes to business, sharing with you insightful bites of her proven strategies and behind-the-scenes glimpses of her #lessworkmorelife approach to business.
You'll also love the relaxed conversations with other female founders, their honest stories and best advice on business strategies, mindset, body and soul health - everything you need to succeed as a freedom-seeking entrepreneur!
Tune in each week to a new episode on She’s The Business - it's your weekly dose of inspiration and motivation you’ll look forward to!
Hit subscribe now, and get ready to change your life!
NOTE: Guest applications are ONLY accepted via the form found at https://www.jessicaosborn.com/STB-guest-application
37episodes
Episodes
Newest firstAll episodes
303 - How to Build A Reputation Without Social Media: Publicity Tips for Female Entrepreneurs with KJ Blattenbauer
6d ago00:43:28Tap to summarizeWhat if getting more eyes on your business didn’t mean another minute on social media? Yep - really! It is entirely possible raise your profile and become the go-to in your space, without getting lost in the online noise. It’s the hardest way to get known when you’re competing for attention with thousands of others! That’s why I invited K.J. Blattenbauer, a powerhouse publicist with nearly 30 years of experience, to join me on the podcast. K.J. Blattenbauer turns overlooked experts into headline-makers using earned media - the kind you don’t have to pay for or “hack” your way into. Her approach is bold, direct, and refreshingly clear. She’s helped brands get featured everywhere from Forbes to Architectural Digest, and she breaks down exactly how you can get noticed too. What does she share in this episode? Why is earned media still so powerful, and how is it different from social posting? What are the biggest misconceptions about PR, and what does it actually take to become newsworthy (hint: you don’t have to be famous)? How can you pitch yourself so journalists and podcast hosts pay attention, instead of ignoring your email? What needs to be in place before you pitch, and how do you handle rejection or silence from the media? Why your own story and the questions you hear most from clients could be all you need to get started. If you‘ve always thought getting featured in the media sounds out of reach, listen in. You’ll get practical steps you can use right now to be seen for what you do best. Press play and let’s do this! About our guest: KJ Blattenbauer is a powerhouse publicist who turns overlooked experts into headline news. With nearly 30 years of experience, she’s the go-to pro when you’re ready to stop being ignored and start owning the spotlight. Known for her bold yet approachable style, KJ delivers clear, actionable strategies that have been featured everywhere from Forbes to Architectural Digest. She’s also the author of the DIY PR book, How to Be a Media Darling, and her newest book: Pitchworthy, a modern guide to building lasting visibility and authority. Connect with KJ: Hearsay PR www.hearsaypr.com Instagram: www.instagram.com/kjblattenbauer Instagram: www.instagram.com/hearsaypr Linkedin; www.linkedin.com/in/kjblattenbauer ………………………………………… Master Your Marketing - the LIVE Training for women! Discover what creates distinction, demand and buyer trust in today's market, for female coaches ready to step into their Expert Era. Sign up now: https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED to hang with us! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their field. With over 25 years in marketing and 15 years as a successful entrepreneur, she helps women build programs that attract buyers without resorting to high-pressure sales or massive ad spend. As an active mother of two, she’s passionate about efficient, lean business models that produce six-figure profit without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach
Transcribe →302 - Specialist vs Expert - How to Tell Which One You’re Perceived As
2w ago00:23:19Tap to summarizeHere's something you need to know: the online market has become more sophisticated and being a specialist is no longer enough to place you at the top of your niche. Now there's many specialists... it's taking a whole new level of specificity and OWNERSHIP to create the sort of distinction that gets you noticed and perceived as an expert. The timing of this episode is important because this year I've noticed many more women are ready to step boldly into the spotlight, but are falling short because they're failing to differentiate. Simply posting more, being on more podcasts and creating 'visibility' doesn't lead to clients UNLESS you're distinctly different from everyone else! Over the years, I've worked with many brilliant women who were hesitant to lean into their unique expertise because of old fears and judgements. It felt safer to be inclusive, to be for 'everyone', yet it was exactly this desire to be selected by more people that was causing them to be overlooked. Simply - it's time to take a stance. But knowing exactly where you stand is only half the battle! When you tune into this episode we'll take it a whole lot deeper and I’ll show you how finding your unique place of personal power can make you irreplaceable. Here’s what you'll get in episode 302: Why does distinction shape the quality of clients you attract? I share the connection between your perceived difference and the people who want to work with you. How can you tell if you’re still blending in with the crowd, or if you’ve truly claimed your own category? I lay out the signs and the powerful feeling to look for. What’s stopping women from naming themselves as experts, and how can you move past those barriers? Let’s call out the old stories and step forward confidently. How will mastering your unique expertise help you create a business that’s profitable, flexible, and fulfilling? I promise it’s not as out of reach as you might think. Ready to discover where you stand and how to step into your own expert era? Hit play and let’s get into it! ………………………………………… Master Your Marketing - THE Training for women who are tired of being overlooked! Discover what creates distinction, demand and buyer trust in today's market, for female coaches ready to step into their Expert Era. Sign up now: https://jessicaosborn.com/mym ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach
Transcribe →301. Brand Voice Tips: The Power of Speaking Your Truth with Julia Michelle
3w ago00:49:07Tap to summarizeHave you started worrying that your brand sounds just like everyone else’s, no matter how many “expert” tips you use to write in your 'own voice'? On this episode of She’s The Business Podcast, I’m challenging the whole idea that we need to focus on chasing audience growth first, and instead, show you that it's much easier to grow an audience if you find your own voice first so you can stand out with confidence and a distinctly different feel. So many women in business are taught to edit themselves, to try and sound the way they “should” rather than how they want. But what if that’s exactly what’s making you invisible? It’s time to get a little rebellious and talk about how you can connect with the right people by being unmistakably yourself. Joining me for this important discussion is the fabulous Julia Michelle, a former ER nurse who became a brand voice strategist after navigating her way through building her own brand - with zero business or marketing experience! She’s an expert in helping women move past the traditional marketing rules, find their vibe, and speak with clarity and real conviction. Here’s what we explore in this episode: Why is “audience first marketing” a trap, and what should we focus on instead? What does it really mean to develop a brand voice that fits who you are? How can you start recognising (and letting go of) the pressure to follow trends and copy others? How do you take a firm stand in your messaging without feeling like you have to be loud or controversial? What practical steps can you take to sound like you… and actually attract your ideal clients? If you’re ready to earn trust, show off your expertise, and start attracting clients who truly get you, this is an episode you won’t want to miss. Bring a notebook! About our guest: Julia Michelle’s professional journey began in the fast-paced environment of emergency nursing, where she developed a deep appreciation for attention to detail and learned to balance critical thinking with intuition. These skills became the foundation of her next chapter when she transitioned from ER nursing to entrepreneurship in 2020. Since then, Julia has dedicated her work to empowering women to confidently express themselves in business without being constrained by the expectations or opinions of others. Her passion for brand voice began when an early client, Rebecca, hired her to rewrite her website. Within just a week of launching the new site, Rebecca’s private therapy practice was fully booked and operating with a waitlist. The experience sparked Julia’s fascination with the power of authentic messaging. As she continued studying brand voice and marketing, Julia noticed a common pattern: many women were being taught to follow conventional marketing rules rather than trust their own expertise and unique perspectives. Today, she helps women challenge outdated marketing myths, understand the true meaning of branding and brand voice, and recognize the details that make communication impactful. Through her work, Julia encourages women to speak with confidence, embrace authenticity, and share their message in a way that feels genuinely their own. Connect with Julia: Business name & website link Julia Michelle Agency https://juliamichelleagency.com/ Instagram: https://www.instagram.com/julia.michelle.agency/ ………………………………………… Master Your Marketing - LIVE Training! Discover what creates distinction, demand and buyer trust in today's market, for female coaches ready to step into their Expert Era. Sign up now: https://jessicaosborn.com/mym ------------------------------- Are you a woman in business? YOU’RE INVITED to hang with us! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their field. With over 25 years in marketing and 15 years as a successful entrepreneur, she helps women build programs that attract buyers without resorting to high-pressure sales or massive ad spend. As an active mother of two, she’s passionate about efficient, lean business models that produce six-figure profit without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach
Transcribe →300 - Why Women's Rights Must Be Restored
4w ago00:19:11Tap to summarizeWelcome to episode 300! I couldn’t let this milestone pass without addressing something really important: what it means to be a woman in business today, and why the spaces we create matter. There’s been a lot of noise in Australia and around the world about whether we, as women, should be able to have our own spaces - whether that’s business events, support groups, awards, or even shelters. With conversations heating up everywhere from Parliament to social media, I wanted to bring it here to our community, because helping women succeed is why I started this podcast in the first place. Today, I’m sharing why female-only spaces matter to me both personally and professionally. I also touch on how changes to the law have taken away our ability to define and protect these spaces, and what that means for women in business. This is a real-world look at what we’re experiencing right now, why it matters, and how we can stand up for our rights without losing our sense of acceptance and inclusion. Here’s what I cover in this episode: Why are we talking so much about women-only spaces? What’s changed in our laws and why does it matter for us in business? What impact does removing the legal definition of “female” or “woman” actually have on our everyday lives, our safety, and our opportunities? How do gender gaps in leadership, pay, and funding still show up for women entrepreneurs, and what are we doing to close them? Why does having the option for female-only networks, support groups, and business programs matter for women’s confidence, safety, and growth? This is a conversation about our rights, our experiences, and our future. If you’ve ever wondered why these issues spark such strong opinions, or how they could affect your own journey, you’ll want to listen in. I’m so glad to have you with me for episode 300! ……………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach
Transcribe →299 - How An Old Identity Was Holding Back Progress
Jun 200:39:38Tap to summarizeThis is the story of how an old identity that I thought I had left behind, was still hiding in the background, holding me back, and slowly breaking apart my business! This week, I’m opening up about a very personal journey, one that took me right back to my old “corporate Jess” identity and showed me how she had quietly lingered behind the scenes, influencing my decisions and keeping my business from being fully aligned with who I am today. As women in our 40s and 50s we've experienced many identity shifts during our life: from child to teen, to adult, employee, and now entrepreneur. Add in wife, mother and other hats we might have worn and there's a lot of past and present 'selves' who each learned ways to be 'safe' and formed beliefs about what success really means. And, sometimes the ones we thought we’d left behind are still there, shaping our choices in ways we don’t notice until something finally drops into your awareness and you see the pattern. In this episode, I’m sharing how uncovering one of my past identities gave me insights that changed everything about how I was seeing my business and finally helped me make decisions that were aligned to my current and future self - not tied to the past! If you’ve ever second-guessed whether old habits or mindsets from a past life might be playing a bigger part in your journey than you wish, I encourage you to listen in. Here’s what you’ll hear me explore: Why does transitioning from a long-standing career to entrepreneurship often feel unsettling, even when it’s what we want? What are the subtle signals that some old beliefs or parts of your past self might still be influencing your choices as a business owner? How did I finally spot the hidden brakes that “corporate Jess” was putting on my business, and what did I do to shift out of those patterns? Why letting go of an outdated identity might be the most empowering move you make for your business and your personal life. How can you begin to step fully into the expert role that’s truly yours, and find a way to build your business so it supports both your ambition and your lifestyle? Ready for some real talk and maybe a few lightbulb moments? Tune in to this week’s episode and let’s figure it out together. ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach
Transcribe →298 - Why Most Businesses Fail to Sell and How to Avoid The Common Trap with Laurie Stirling
May 2600:58:03Tap to summarizeEver considered that your business could be a valuable asset you can sell later on? Yes, even if YOU are the face of the brand! When you have a business you can run without it running you into the ground, it's got value that others want. Today, I’m chatting with Laurie Stirling, a business exit strategist with over 20 years of entrepreneurial experience! From starting a graphic design business from the ground up, to going through a tricky sale, she now helps others avoid the same traps, Laurie shares her experience that shows why most businesses never sell, why freedom should be designed in from the start, and what really makes your business valuable beyond revenue. Here’s a taste of what we tackled in this episode: Why is building a business that runs without you so important? Explore what makes a business actually valuable and saleable, and why most founders unintentionally build themselves into a corner. What do you need to consider if you’re the ‘rock star’ or personal brand of your business? We look at what it takes to turn your expertise into assets, so your impact and income aren’t tied just to your own time. How can you hand over responsibilities without becoming the bottleneck? Laurie shares practical strategies for delegating tasks (and decisions), and why letting go is just as much about mindset as systems. What are the biggest bottlenecks holding women founders back from real freedom? Listen out for the five common bottlenecks, and how to spot which one is capping your growth. Ready to get practical and start working on a business that truly gives you choices? Tune in to this episode, and don’t forget to try Laurie's “what’s your bottleneck?” quiz – and connect with us on socials to let us know your biggest takeaway! About our guest: Laurie Stirling is a Business Exit Strategist who helps entrepreneurs design companies that can run without them. Laurie combines two decades as a CFO, COO, and business owner herself, and she’s passionate about teaching founders how to scale sustainably, delegate confidently, and prepare for eventual exit or succession, without burning out along the way. Connect with Laurie: Business name: Laurie Stirling Consulting, https://www.lauriestirling.com/ Instagram: https://www.instagram.com/laurie.stirling/, LinkedIn: https://www.linkedin.com/in/lauriestirling/ Laurie's quiz: Find out which bottleneck you currently have in your business! https://bottlenecks.scoreapp.com/ ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their field. With over 25 years in marketing and 15 years as a successful entrepreneur, she helps women build programs that attract buyers without resorting to high-pressure sales or massive ad spend. As an active mother of two, she’s passionate about efficient, lean business models that produce six-figure profit without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach
Transcribe →297 - The Best Way to Identify a Top Quality Coach
May 1900:25:17Tap to summarizeEvery six months, it feels like the coaching world lights up with debates about what really makes someone a credible coach. As someone who’s worked in this field for a decade, I’ve seen all sorts of arguments, some measured and helpful, most just a noisy rant. Each time you see these kind of posts, it can make you stop and start questioning yourself. Should you call yourself a coach or choose something that seems less controversial? Maybe you wonder which credentials are really most important, qualifications or results... ? I find it really curious that the MOST important indicator that a coach is credible and delivers high quality isn’t even mentioned in those ranting posts! So let’s talk about it. There’s ONE piece of proof you should always look for before you decide whether someone’s coaching is worth your time (or money). Here’s a taste of what you’ll take away: How to spot the real signs of a coach who can genuinely help you move forward, instead of just talking a good game. Why copying someone else’s “formula” rarely leads to success, and what to look for instead. The number one metric you should be looking for if you want to know a coach is truly credible - this one is non-negotiable. If you’re ready to stop second-guessing your decisions and want to know the questions you really should be asking, this episode is for you. Hit play and let’s cut through the noise together! ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach
Transcribe →296 - What’s Your Best-Fit Business Type? How To Choose Your Model with Maja Taylor
May 1200:57:07Tap to summarizeWould you love to start a business but aren’t sure how, or even if, it’s the right move for you? It’s a big move from employee to entrepreneur, and there’s many ways you can carve out your own future. So to help you navigate the choices, let’s ask an expert! Joining me on She’s The Business is Maja Taylor, a career ownership coach who helps people define their own career paths. She’s not here with cookie-cutter strategies or a one-size-fits-all answer. Instead, Maja shares her real-world insights on how women can decide which business model actually fits their skills, lifestyle and dreams. This episode is for you if you’re: Wondering what options exist outside of your current job (and how to know if business ownership could work for you) Tired of feeling boxed in by other people’s opinions about your value or what’s possible for you Unsure how to match your passion, experience, and needs to the right business idea or structure Here’s what we explore together: Why is it so essential to ‘own’ your career rather than just rent it from an employer? What are the practical ways to start and how do you figure out which model suits you? How do you uncover the skills and qualities you already have (often hiding in plain sight) that set you up for a successful shift? What are some of the common fears and roadblocks women face, and how can you break through them? How can questions about your wellbeing, finances, relationships, and personal growth shape both your business and your life? Hint: [Maja Taylor also shares a tool she's offering free to listeners!] Ready for those “aha” moments about your next chapter? Pop in your headphones and join us! About our guest: Maja Taylor is a Career Ownership Coach with The Entrepreneur’s Source where she helps people explore opportunities outside of the traditional job market including entrepreneurship and business ownership, through investments or licensing and franchising. She is passionate about positive transformations and continuous learning. She enjoys watching people experience AHA moments and live up to their full potential. Maja is a certified professional coach with a background in talent development and science education. She has worked for global organizations across Europe and the United States as a team leader, scientist, strategic HR professional, trainer, coach and mentor. Her primary focus is for her clients to reach higher levels of success and happiness by helping them grow their dreams, wealth and equity on their path to self-sufficiency. Connect with Maja: Website: www.majataylor.esourcecoach.com Email: majataylor@esourcecoach.com LinkedIn: https://www.linkedin.com/in/majataylor/ Facebook: https://www.facebook.com/majataylorcoach Instagram: https://www.instagram.com/majataylorcoach GET FREE – DiSC assessment with debrief a $200 value – Just reach out to Maja on her social media accounts or her website and book a call at www.majataylor.esourcecoach.com ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................ Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach
Transcribe →295. 3 Things You Must Learn About Your Ideal Client
May 500:22:07Tap to summarizeEver wondered why some businesses seem to pull in the perfect clients with almost no effort, while others stay stuck, spinning their wheels? In today's episode, I'm sharing the three must-know insights about your ideal client that could be the missing ingredient in your business. If you've ever felt like your message isn't quite landing, or you're attracting clients that drain your energy instead of lighting you up, stay with me—this chat could be a game-changer. I've been where you are—juggling work, motherhood, and the dream of growing a business that allows you time and freedom. Over the years, I've seen a pattern: the most successful female entrepreneurs aren't just experts in what they do—they're utterly clear on exactly who they're here to help. In this episode, I’m unpacking the three powerful questions most people overlook, but which make all the difference when you want to really connect with your audience. Here’s a taste of what I’ll be asking—and why you’ll want to tune in: Why is it so important to know what your dream clients themselves think their real problem is? (Hint: It’s usually not what you think.) What do your clients truly want—beyond vague goals like “more clients” or “success”? I’ll show you how to get specific and why that matters. How can you spot the difference between what your clients know they need help with, and the things they don’t even realise yet? This is where your messaging really starts to connect. What simple tool have I used, and how can you quickly build a human, relatable client profile that makes writing content a breeze? If you’re tired of guessing what to say, or you’ve tried all the posting and still feel invisible, this episode is for you. Let’s make marketing feel simple (and effective) again. Listen in now! ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach
Transcribe →294. Money Myths That Sabotage Women in Business (and what to do) with Danielle Hayden
Apr 2800:44:00Tap to summarizeHave you noticed how money beliefs quietly shape the choices we make as business owners? Maybe you’ve caught yourself saying “I’m just not a numbers person,” or hesitating to invest in something you need because of that fear - “what if it doesn’t work?” So many intelligent women are unknowingly playing small because of stories we’ve absorbed about money and business throughout our lives. This episode is here to change that. I'm thrilled to bring you a conversation with Danielle Hayden, CEO and co-founder of Kickstart Accounting Inc. Not only does Danielle Hayden have 15 years of experience working her way from salon floors to corporate boardrooms, but she’s a passionate advocate for making finances practical, and even (gasp!) enjoyable. for female entrepreneurs like us. She’s on a mission to show us how the right numbers can empower us to make confident decisions and grow our businesses on our own terms. Here’s what you’ll discover in this unmissable chat: Why do so many women believe they’re “not numbers people,” and what happens when you stop using that as an excuse? How can understanding just a handful of key numbers put you in the driver’s seat, instead of feeling lost or overwhelmed? What’s the real cost of trying to do (or control) everything yourself, from bookkeeping to Canva - and how do you release the badge of ‘doing it all’? Why do we feel guilty about spending in our businesses, and how can reframing our beliefs free us to invest in the growth we want? How might holding onto the myth of being “too small” actually be the thing holding you back from the success you’re dreaming of? If you’re ready to swap confusion for clarity and take back control of your business money story, tune in now. This episode is packed with real talk, practical wisdom, and fresh perspectives. Exactly what we need to make business profitable and fun again! About our guest: Danielle Hayden is the Co-Founder and CEO of Kickstart Accounting, Inc., where she helps six- and seven-figure women entrepreneurs stop winging it with their money and actually understand their numbers. She’s your no-BS financial co-pilot with a side of “let’s make this business profitable and fun again.” With over 15 years of experience in the world of finance, Danielle has worked her way from accounting firm intern to the Co-Founder of Kickstart Accounting. She understands how complex business finances can be, and she knows that entrepreneurs, especially women, need more than just a bookkeeper; they need real financial analysis and support in order to get the confidence required to create the sustainable wealth they deserve. Danielle also hosts her own hit show, Business By the Books. When Danielle isn't in her money mindset work, you can find her hiking or spending time with her family. Connect with Danielle: Kickstart Accounting, Inc : https://kickstartaccountinginc.com/ Instagram: https://www.instagram.com/kickstartaccounting/ Facebook: https://www.facebook.com/kickstartaccountinginc/ LinkedIn: https://www.linkedin.com/company/kickstart-accounting-inc-/ https://kickstartaccountinginc.com/gift/ ………………………………………… Are you a woman in business? YOU’RE INVITED! JOIN She’s The Business Community on Facebook and let’s continue the conversation! Https://www.facebook.com/groups/shesthebusinesscommunity ................................................. Loving this podcast? We’d love it if you’d give us a 5 star rating and help others find it too! Simply hit the 5 stars and (if you have 10 seconds to spare) add a few words as a review. Interested in being a guest? All the info is here: https://www.jessicaosborn.com/STB-guest-application ......................................................... About your host: Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time! Learn more & book an intro call: https://jessicaosborn.com Instagram or Threads: https://instagram.com/jessica.osborn LinkedIn: Https://linkedin.com/in/jessicaaosborn Facebook: https://facebook.com/jessicaosborn.bxcoach
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