This is the story of how an old identity that I thought I had left behind, was still hiding in the background, holding me back, and slowly breaking apart my business!

This week, I’m opening up about a very personal journey, one that took me right back to my old “corporate Jess” identity and showed me how she had quietly lingered behind the scenes, influencing my decisions and keeping my business from being fully aligned with who I am today.

As women in our 40s and 50s we've experienced many identity shifts during our life: from child to teen, to adult, employee, and now entrepreneur. Add in wife, mother and other hats we might have worn and there's a lot of past and present 'selves' who each learned ways to be 'safe' and formed beliefs about what success really means.

And, sometimes the ones we thought we’d left behind are still there, shaping our choices in ways we don’t notice until something finally drops into your awareness and you see the pattern.

In this episode, I’m sharing how uncovering one of my past identities gave me insights that changed everything about how I was seeing my business and finally helped me make decisions that were aligned to my current and future self - not tied to the past!

If you’ve ever second-guessed whether old habits or mindsets from a past life might be playing a bigger part in your journey than you wish, I encourage you to listen in.

Here’s what you’ll hear me explore:

Why does transitioning from a long-standing career to entrepreneurship often feel unsettling, even when it’s what we want?
What are the subtle signals that some old beliefs or parts of your past self might still be influencing your choices as a business owner?
How did I finally spot the hidden brakes that “corporate Jess” was putting on my business, and what did I do to shift out of those patterns?
Why letting go of an outdated identity might be the most empowering move you make for your business and your personal life.
How can you begin to step fully into the expert role that’s truly yours, and find a way to build your business so it supports both your ambition and your lifestyle?

Ready for some real talk and maybe a few lightbulb moments?

Tune in to this week’s episode and let’s figure it out together.

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Are you a woman in business? YOU’RE INVITED!

JOIN our guests and other listeners in She’s The Business Community on Facebook and let’s continue the conversation!

Https://www.facebook.com/groups/shesthebusinesscommunity

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Interested in being a guest? All the info is here:

https://www.jessicaosborn.com/STB-guest-application

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About your host:

Jessica Osborn is a marketing strategist and positioning expert - helping online coaches become unmistakable leaders in their niche. With over 25 years in marketing and 15 years as a successful entrepreneur, she shares deep insights and timeless principles to help you grow a sustainable and wildly profitable business . As an active mother of two she’s passionate about efficient, lean service models that produce multiple six-figure income without sacrificing your family time!

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach