How do you really think and feel about marketing?

If you’re like most women I work with, your answer could be the key to unlocking your next level!

After almost 30 years in marketing and a decade of coaching women in business, I’ve spotted a pattern: the way we see marketing has a direct impact on how successful we are in business.

In this episode, I share the four mindset types people have, when it comes to their view on ‘marketing’.

There’s a good chance you’ll see yourself in one of these groups - and once you do, things might start to make sense!

Curious?

Let’s dive into this episode!

Here’s a snapshot of what you’ll discover:

Why does your attitude toward marketing matter so much? I’ll walk you through how your beliefs shape your business, even more than your actions.
What are the four mindsets about marketing and which one sounds like you? You’ll probably recognize yourself (and maybe a few people you know!).
How can you move away from fear, frustration or “icky” feelings about marketing, and step into genuine, aligned action? I bust the myth that all marketing has to feel manipulative or “salesy.”
Why do those rushed and “trickster” methods never bring lasting results? We’ll talk about the real costs of impatience and the difference between smart strategy and desperate short-cuts.
What’s the single most powerful way to build consistent demand from the right clients?

I reveal the mindset shift that turns marketing into a tool for impact, not just income.

If you’ve ever felt put off, overwhelmed, or tired of “must-do” marketing tips, this episode is for you.

By the end, you’ll feel refreshed!

Click play and let’s rethink what works so your business actually works for you!

And don’t forget, Master Your Marketing starts soon!

Pop your name on the list to be invited to the live streams!

FREE 3-part LIVE Training: Master Your Marketing

Join me for 3 interactive sessions (12, 16, 19, March 2026) where we’ll explore the real reason why you’re experiencing inconsistent client sales, and how you can make a simple strategic shift to have predictable demand instead!

Register for access to the live sessions, chat, replays and MORE! >>

https://jessicaosborn.com/mym

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Are you a woman in business? YOU’RE INVITED!

JOIN She’s The Business Community on Facebook and let’s continue the conversation!

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About your host:

Jessica Osborn is a strategic business coach helping online coaches position as leaders in their niche. Drawing on 25 years in marketing and 15 years as a successful entrepreneur, she teaches talented women how to become a sought-after expert with signature offerings that attract a waitlist of premium clients. As an active mother of two she’s all about creating efficient, lean and simple service models that produce multiple six-figure profit without sacrificing your family time!

Learn more & book an intro call: https://jessicaosborn.com

Instagram or Threads: https://instagram.com/jessica.osborn

LinkedIn: Https://linkedin.com/in/jessicaaosborn

Facebook: https://facebook.com/jessicaosborn.bxcoach

287 - How Top Impact Makers Think Differently About Marketing