Podcast
Shiny New Clients!
Hosted by Jenna Harding · EN
The marketing podcast that helps you attract Shiny New Clients to your business. We cover social media marketing, online business growth, marketing strategies and add a heaping scoop of fun (with episodes that are 25 minutes or less).
If you've got a business - this is the show you need to fill your calendar with perfect clients.
This show is perfect for entrepreneurs, woman-owned businesses, and anyone looking to use Instagram, email marketing, digital marketing and funnels to make more sales.
99episodes
Episodes
Newest firstAll episodes
Local Marketing Strategies (and how to reach local audiences on Instagram)
1w ago00:17:49Summary readyLocal marketing strategies go way beyond just hoping social media algorithms find your neighbours-- Take control by understanding local business social media marketing, and using marketing strategies only available to location-specific businesses.Having a location-based business isn't a disadvantage when it comes to marketing. It's an asset. You have access to every online marketing strategy and a whole category of on-the-ground tactics that purely digital businesses simply can't use. The key is combining both.In this episode:- Real-world examples of offline tactics that work: bulletin boards, door hangers, community Facebook groups, Google Maps, local events, and good old-fashioned business cards at the dog park- How to find the right local businesses to collaborate with- Jenna Harding's concept of "global reach for local sales- Why the instagram algorithm isn't as random as you think- How local business social media marketing on Instagram can be optimized to reach people near youWant to stop posting randomly and start getting actual clients from Instagram? Join www.MagicMarketingMachine.com — the program with 1,450+ alumni who've learned the proven content strategy that's worked for service-based businesses, local or otherwise.🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
SummaryBook a client by Friday: Your bootstrappy action plan
2w ago00:13:29Summary readyWanna know how to get a new client fast? If you need a client like *now*, the answer isn't a new funnel — it's getting scrappy, getting visible, and reminding people you exist.In this episode, Jenna Harding shares the strategies she's used (and seen her clients use) to book clients quickly — some polished, some unconventional, all proven. From wedding charcuterie boards to a cold Craigslist pitch that turned into a $20,000 job, this one's full of real stories that will get you thinking differently about how clients actually find you.In this episode, you'll hear tactics to get a new client fast (how about by Friday?) We'll cover:Why social media is the backbone of even your most "offline" client bookings — and what a college professor and an improv friend have to do with itThe near-100% conversion strategy Jenna's client Cassie Torres used as a wedding photographer (hint: it involved wine, cheese, and her living room)How a simple congratulations email to a past client led directly to a new contract — with zero pitchingThe Craigslist approach that landed a $20,000 client Where to look online for people who are actively searching for someone like you right nowWhy re-engaging past clients is the easiest sell you're not making What Jenna's Booked Out Offers clients brainstormed on their last call to get hired fastThe takeaway:The fastest path to getting a new client isn't complicated — it's a reach-out to someone who already knows you, likes you, and just forgot to call. Your network is warmer than you think. Go remind them what you do.🎓 Magic Marketing Machine — Jenna's signature program for getting clients from Instagram in minutes a day www.magicmarketingmachine.comCassie: https://www.instagram.com/cassietorresct/Strategic Stories $10 Mini Course: https://jennaharding.com/strategic-stories🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
SummaryThe 3 M's of Sales: Why Your Instagram Isn't Converting (And How to Fix It)
3w ago00:12:50Summary readyYou've gotten clients before. You know your offer works. So why is your Instagram not converting to clients? If you're pouring your heart into content and the bookings still aren't coming through, this episode is going to pinpoint exactly where the disconnect is — using the 3 M's of sales framework.The 3 M's of Sales:Mindset — If selling feels icky, pushy, or like you're taking something from people, that belief is showing up in every word you write. Your mindset isn't just a "woo" problem — it's a sales problem.Messaging — If people buy from you on discovery calls but not from your Instagram or emails, that's a messaging problem. And it's one of the most fixable ones there is. The words you use, the results you promise (or fail to promise), and how clearly you communicate your value are everything.Money — Are you actually asking for it? A scroll through your last nine posts will tell you. If you haven't made an offer recently, that's your answer.Key takeaways from this episode:How to diagnose exactly which M is your missing link for getting clients from InstagramThe business mindset shifts that are quietly blocking your sales conversionsWhy your Instagram messaging — not your offer — is usually why followers aren't buyingWhat "sell a little all the time and a lot sometimes" actually looks like as an Instagram sales strategyWhy objections on sales calls ("let me talk to my husband") are usually an Instagram messaging problem — not a pricing problem👉 The mindset blocks getting in the way of your sales: https://www.buzzsprout.com/2215200/episodes/15173021👉 Fix these 2 things and you'll sell 10 times more: https://www.buzzsprout.com/2215200/episodes/18202097One of these three things just needs some attention — and once you know which one, fixing it gets a whole lot simpler.🎁 Grab the free sales post template below — the one a client used to book 10 sales calls in three hours.New to the show? Welcome! I'm Jenna Harding and every week on Shiny New Clients, I help service-based business owners get clients from Instagram. Subscribe so you never miss an episode.🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
Summary10 ways to repurpose your Instagram content
Apr 2000:15:53Summary readyIf you wanna spend less time on your phone and still grow your social media ASAP, learn how to make one solid post idea go a loooong way! This episode shares super tactical and doable strategies for repurposing your social media content and will leave with your brain buzzing with ways to repurpose old Instagram posts I guarantee you haven't thought of.(I also included 3 answers for 'how to download instagram posts without the watermark')Inside this episode, you’ll learn how to turn one piece of content into many, helping you show up consistently, reach more people, and ultimately get more clients—without constantly chasing new ideas. Jenna shares the exact mindset shift that helped her go from endlessly scrolling to creating high-performing content quickly and efficiently.This episode breaks down a simple but powerful system for repurposing your content in smarter ways, including: How to repost your content as-is (yes, really) without overthinking it How to transform one post into multiple formats (Reels, carousels, talking videos) How to distribute your content across platforms like TikTok, Pinterest, and YouTube Shorts How to analyze what worked—and turn it into even more winning content You’ll also hear why posting more frequently actually reduces pressure (instead of increasing it), and how focusing on conversions—not just views—can completely shift your results.If you’re tired of spending hours creating content or feeling like every post has to be “perfect,” this episode will show you a faster, more strategic way forward.🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
SummarySocial Media Marketing For New Businesses (what to post to get clients online)
Apr 1300:21:52Summary readyYou started a business. Now what the heck do you post on social media? If you've ever stared at your phone wondering how to announce your new business on social media — this episode is for you. Social media marketing doesn't have to be this big, scary, elaborate production. In fact, the pressure you're putting on that first post might be the very thing slowing you down.In this episode, Jenna breaks down exactly how to get started with social media marketing for a new business, using the real story of her friend Dave — a brand-new leadership coach who went from never having posted for his business to nearly 600 followers in just a few weeks. Find out the next steps to take to get clients online.What you'll learn in this episode:Why your first post doesn't need to be perfect (and why waiting is costing you clients)The biggest mistake new business owners make when planning their content rolloutHow to choose the right social media platform for your service-based business — and why it might not be the one you thinkHow often to post when you're just getting startedWhy your existing network is one of your most powerful growth toolsThe "critical lens" that's making you way harder on yourself than your audience ever will beThe truth about social media marketing for new businesses: the algorithm isn't your biggest obstacle — your own perfectionism is. The fastest way to grow is to start imperfectly and learn as you go. Your passion is already more compelling than you realize.Whether you're a coach, consultant, or any kind of service provider who's been putting off showing up online, this episode will give you the push — and the practical steps — you need to finally get posting.Mentioned in this episode: Magic Marketing Machine — Jenna's program for service-based business owners who want to get clients from Instagram. www.magicmarketingmachine.com🎁 Grab Jenna's free training on how to get clients from Instagram — link below!New to the show? Welcome! The Shiny New Clients podcast drops new episodes every week.🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
SummaryThe 2026 Instagram Algorithm Update (and the ONLY part that matters)
Apr 600:12:59Summary readyFind out the major change that determines if your posts are shown to more people, and 3 ways to incorporate it into your content strategy. Plus, hear my take on the one--only--thing you really need to know about the Instagram algorithm, as someone who has worked in social media management for 8+ years.We break down how the Instagram algorithm actually works in 2026 (and why most updates don’t matter nearly as much as you think). If you’ve been stressing about low reach, declining engagement, or trying to “keep up” with every new feature, this episode will simplify everything.Inside this episode, you’ll learn how to create content people actually want to share, how to use “engagement attractors” to increase Instagram reach, and how to build a content strategy that consistently gets your posts in front of new audiences—without chasing every algorithm update.🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
Summary3 Barriers Blocking Your Next 10 Clients
Mar 3000:10:13Summary readyWe're getting organized. We're getting our messaging down. We're taking ALL THE ACTION-- and you're gonna book your next 10 clients.In this episode, Jenna breaks down the three barriers she sees blocking business owners from getting their next 10 clients.We cover:#1 — Journey Clarity. Do you actually know what you want your leads to click, and in what order? From your Instagram link in bio to your sales page, Jenna walks through why a confusing or overloaded client journey is quietly repelling people who are ready to buy.#2 — Messaging. Who are you? Who do you serve? What makes you different? Your messaging needs to live everywhere — and you need to be so tired of saying it that you think you've said it too much. (You haven't.)#3 — You're whispering. You are not promoting your offers enough, not selling with conviction, and perfect people who need you are missing out because of it. It's time to scream it.If you're ready to get booked out and spend your summer actually enjoying it, this one's for you.If you're an MMM alumni and youre interested in Booked Out Offers - reach out to us!🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
SummaryHow to Book-Out Your Services by July 1st (The "Find, Fix, Fill" Method)
Mar 2400:16:32Summary readyTake advantage of that Springtime energy and book out your service-based business by SUMMER! This episode is your reverse-engineered roadmap. Jenna Harding breaks down exactly how to attract more clients, hit capacity, and set yourself up for a summer of serving your favourite clients and enjoying yourself!You'll learn the Find, Fix, Fill method: a three-step framework to diagnose what's blocking people from hiring you, fix the gaps in your marketing and messaging, and fill your offer to capacity before summer hits.In this episode:Why right now (end of March) is the most strategic time to go after new clients — and how building your audience this spring sets you up for a massive fall launchHow to figure out your actual capacity so you're not chasing a sales goal that's mathematically out of reachThe "cube" analogy that will change how you think about getting more clients: every broken link, missing sales page, and inconsistent message is a wall keeping someone from handing you their credit cardWhy your sales page doesn't have to be perfect to convert clients — it just has to exist and say the right thingThe real reason service providers stay stuck at the same revenue level (hint: it's not your offer)How Jenna hit her first $10K day by spending the summer on content and converting in the fall — and how you can replicate that cycleMagic Marketing Machine alumni: Booked Out Offers opens this week. DM Jenna or email Magic Marketing Machine to get the link.🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
SummaryHow To Get 1 Million Instagram Reels Views in 2 Weeks (A Real Client Story)
Mar 1900:14:50Summary readyOrganic Instagram growth is still very real in 2026; Here's how to get it! This episode shares the behind-the-scenes story of how one business owner got millions of Instagram Reels views in a short time, gained 14,000 new followers, and attracted her ideal clients — not random followers who'll never buy.What makes this story so compelling is, as this business owner implemented the Magic Marketing Machine "Growth Spurt Strategy" that got her the views, she questioned herself, and almost gave up! But she rode the ups and downs of the Instagram algorithm and trusted the process (which you'll hear all about in this ep)In this episode you'll learn:The three social media content types every service business needs Why posting more — even for just two weeks — can dramatically increase your reach on InstagramHow to use your customers' own language to make marketing content that stops the scrollWhat Instagram growth metrics to track for your business (the answer is NOT daily views) If you want to get clients from Instagram without guessing at what works, this one's for you.🔗 Learn more about Magic Marketing Machine: www.magicmarketingmachine.com🔗 Get The Free ManyChat training: https://parkdale-republic.lpages.co/manychat-freebie🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
SummarySEO Marketing for Beginners (Feat. best-selling author and SEO Expert Matt Diamante)
Mar 900:21:54Summary readyEver wondered how to get your business found on Google? It's all in your SEO Marketing, and in this episode, Jenna sits down with Canadian SEO expert Matt Diamante to break down exactly what SEO is, why it matters, and how even the least techy business owner can start getting found online today.What You'll Hear:What SEO is, explained in a beginner-friendly wayThe #1 most underrated tool for getting found on Google and how to use it assapHow one local service business went from $20K to $120K/month using SEO aloneA pep talk around running your business long termHow to use AnswerThePublic.com (a free tool) to find exactly what your customers are searching for on GoogleHow to use ChatGPT to help you write an SEO blog post in under an hourThe best part about search engine optimization for small business is that it plays the long game, which means the sooner you start, the more your results will grow over time, sending more traffic to your business (aka more clients!)Whether you're brand new to SEO marketing or you've been putting off your website like Jenna (no judgment), this episode will show you that getting found on Google is simpler than you think. Search engine optimization for small business owners doesn't require a tech background — just consistency, the right keywords, and a willingness to play the long game. If you want more eyes on your business without spending a dollar on ads, this one's for you.🎥 Matt Diamante on Instagram: https://www.instagram.com/heytony.agency/📚 Get Found by Matt Diamante — the #1 SEO book on Amazon🎉 Get clients from Instagram inside Magic Marketing Machine! www.magicmarketingmachine.com✨Watch a FREE masterclass called “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registrationMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine🎉 Get clients from Instagram! Tap here to work with Jenna Harding inside Magic Marketing Machine!https://www.magicmarketingmachine.com✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"https://parkdale-republic.lpages.co/evergreen-webinar-registration/Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)https://parkdale-republic.lpages.co/10-sales-calls-newMusic by Jordan WoodHosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
Summary