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- [00:02]
A
Welcome to Shiny New Clients, the marketing podcast that helps you attract shiny new clients to your business. We talk about social media marketing. I'll give you actionable strategies to get more clients today and the mindset that it takes to grow a business all in 25 minutes or less. Whether you're an online business owner or have an in person service, or even a course or membership, if you've got a service based business, this is the show you need to fill your calendar. I'm Jenna Harding, your new marketing coach and this is Shiny New Clients. There's a comment that I sometimes get on my Instagram posts and it's something to the effect of I wish I could bottle your energy, to which I usually respond with a bunch of coffee cup emojis. Or people will ask, jenna, are you like this excited all the time? I do. You have this much energy all the time? The answer is no. Who would? That's crazy. But I do have that energy when I choose to have that energy and when I choose to turn it on. Because I know that if I have energy, you watching the post will have energy. Just like if I smile, you watching me will smile because of mirror neurons. And so my friend Jaden Hummel is here today to talk about how honestly, enthusiasm and alignment and being excited, excited about your offers helps you sell them. And when you are excited about what you're selling, your people will get excited about what you're selling. Not as if it's this like special hack and that we want to fake, but how we can truly find that deep within ourselves. It is so powerful for selling your offers. Jaden is a coach for entrepreneurs and alignment coach. She helps people deal with the inner work of being an entrepreneur that then serves you in your entrepreneurship journey. So good morning, afternoon, evening, Jaden, Hello.
- [01:59]
B
I'm so happy to be here. We have to actually be excited. We have to actually get behind the thing that we're selling or doing in the world. Yeah, it's funny because I was listening to your podcast this morning too, and you were talking about bootstrapping and going out and getting clients and you were saying at the end of the podcast you were like, I would just talk to somebody or my landlord or this person, then all of a sudden I'm talking about my work or I'm like selling them a thing. And I've had so many people come to me over the years of how do I grow my business or how do I do this? And we're inputted with all of this information, the amount of information intake we can do is absolutely insane and amazing. But people come to me and they ask me, like, how do I do this thing? And I've looked back in my own life of, like, how have I done things? And anything that I've ever done, what has been my strategy or what has been the secret sauce, And I've just done it like I want to. Before I was doing coaching and consulting, I was doing house flipping and real estate in one of the houses I bought in Vermont. I was just so excited to buy the house, and I think it was a holiday or it was a Sunday night, and I just let myself in through the back window and went and, like, took a tour of the house. You know, it was Vermont in the middle of nowhere. I don't recommend that, but I just jumped in. I was so excited to buy it and to flip it that I, you know, everyone in my life was excited about it. And anything I wanted to do, I could just kind of start to figure it out because I was excited. And alignment and excitement is the thing that gives us creativity. It is the thing that is magnetic that people feel. And without that, we're just trying to figure out a bunch of things to make things work.
- [03:45]
A
So what I'm hearing you say is folks out there are looking for the next webinar, the next $27 offer, the next strategy, the next IT thing to build our business and get clients coming in. But what we really need is to be excited about what we're doing. And when we have that drive, when we have that desire, trust that you're going to be able to figure that out and follow that. And that's going to lead you to where you want to go.
- [04:09]
B
Yeah, totally. And I think we, you know, we live in this world of this binary thinking when we're like, oh, I either have to figure out the perfect funnel, the perfect strategy, which, of course, they're like, I'm not knocking information as a whole. Right. It's like, of course I've learned from people. I've done things. I've implemented funnels. I'm like, figuring out how to. I'm listening to your work about social media, but I heard this quote from Alison Armstrong, which is so amazing, and she said, if. If you knew that success were off the table, like, if you knew it were impossible, if you knew it would be impossible, impossible to succeed, what would be worth doing anyway? And I find that we should ask ourselves. I know, right? I love that. Yeah. It's so good because you look back and, you know, I'm a snowboarder. I'm good at cooking. Like, I'm not good at cooking because I'm trying to be Top Chef. I'm good at cooking because I don't care how the food comes out. I just, it's fun for me. And so we get to ask ourselves that as the foundation and then go, okay, well, I'm alive and well in 2026. How can I make that thing successful? Because I know it will be. But without that first question, we're gonna have a lot less energy to put into whatever it is that we're trying to create.
- [05:24]
A
I don't hear you knocking strategy at all. Because I know better than anyone, when you get to a certain level of entrepreneurship, you already know the what to do's and it's something else that stops you from getting where you wanna go. No seven figure business needs another funnel strategy that they haven't already been somehow introduced to in some way. Like, it's other things and it's other levels inside us, you typically, that are going to get us up to that next tier.
- [05:52]
B
Yeah, 100%. And I think, you know, you talked about that self trust and we look at who's going to save me, who's going to give me the thing, where is the next thing going to come from? I think it's really hard for us to sit there at like square one or, or square 100 out of a thousand. You know, we're sitting here and we're like, oh my gosh, it's up to me to figure it out. Like, I have to figure, I have to trust myself the right strategy. I have to trust that this conversation's gonna happen. There's no safety and security in that. But if you reverse engineer things in your life or look at how things work out for people, it is our internal guidance that leads us to the right thing or gives us the energy to weak the right funnel.
- [06:31]
A
Let me tell you something. Every now and then I get invited to write for this magazine. It's called Impressions. It's for the decorated apparel industry, which is the language of people who make T shirts and jerseys and work uniforms and stuff like that. It's called like the decorated apparel Industry. So they will like fly me out and I'll speak at their conferences. It's really, it's really fun. And they have a magazine. I write for the magazine. Anyway, I just this week I had been working on this article and I wanted external validation so badly. Like I had my husband read it and I was like, what do you think? What do you. Was it funny? Did you like it? And he's like, yeah, babe. I mean, like, it's good. Like, he doesn't know. He's not a decorated apparel person. He's not a social media person. Like, he doesn't even know what he's reading. I. I asked AI to read it, and I was like, AI, will you tell me it's good? Like, I was looking and I knew in the back of my head, I'm like, you are the. You need to trust that this is good. Because I've written for them before and I know what's gonna happen. It's exactly what did happen. I asked the editor, any changes? I left some options in the comments. Let me know if you want revisions. And I got back. Thanks, Jenna. Great work. Like, no one is gonna, no one is gonna validate you. No one is gonna tell you, yes, honey, you did so good. Unless you, like, ask, ask them to, you know. But I knew the whole time something in my head was begging for that, that I was the only one that
- [07:49]
B
could give it to me. Yeah, yeah. In business or entrepreneurship, and it's, you know, in the beginning, before we started, you're like, are you a business coach or, you know, like, what are you? And the reason I coach entrepreneurs specifically is because the nervous system capacity required to be in this abyss of the unknown all the time. And I think it's so funny. I was sitting this morning, I just had like a really great weekend and I, I joke with myself. And like, a great weekend is when I come back to my computer and I forget, like, my email password. I forget what I'm doing. But I also remember because I love my work so much. I'm like, it's this perfect balance. But, you know, sometimes I just, I joke with myself. I'm like, I wish that there was just someone to, like, tell me what to do today. You know, you could just clock in and go, oh, here. I, like, did my work for today because there's so much self sourcing, there's so much unknown, and it's such an interesting thing. And I made a post today about, you know, kind of trusting your message on social media. And my friend commented and she was like, oh, you said this to me years ago. And I always think, you know, we shouldn't be embarrassed to share work online because we're actually sharing the things that we want to post. But there's so much unknown. Like, is my message good? Are people going to want to hear it? Is this thing going to work? What if I put 10 years of time in, blah, blah, blah, blah. And there's an uncertainty about it. But the thing that gives us certainty. Another amazing quote. This is actually from Abraham Hicks. I saw her in San Diego. She said, satisfaction isn't having something, it's moving in the direction of where we want to go. And so I look at this certainty and satisfaction in business. My anchor point or my foundation or my insurance that my business is going to work is do I like it, do I enjoy it? Because I found in my life the things that I've done over and over and over again, I just, I just kind of like them. I just kind of enjoy it, you know, and so then even if people don't like it, or even if it's as chaotic, stressful like are people going to read it or is it going to perform well? If we like it, we're. We're generally gonna keep doing it. You know, we're generally gonna say, and
- [09:59]
A
along those same lines, you can't ultimately control your results. You can't make someone buy, you can't make anyone do something, but you can control your output. So making the post, putting yourself out there, writing the email, phoning the lead, whatever it is, you can control those things. And I think releasing control of the results, as hard as that is, also makes you continue to enjoy things. It makes you enjoy the work more.
- [10:29]
B
Yeah, it's so, it's so interesting because we obviously have to to some degree think about the outcome, right? Especially if you're someone who, like your business might be feeding you or it might be feeding your family. Like to some extent you have to think about the outcome, but just from an alignment, sort of spiritual concept, I've noticed in my life that the things that have worked really well, I'm not as focused on the outcome. You know, you just kind of do it. You just kind of start going to something and then all of a sudden it works out really well. And so there's this teetering that I sit in question with myself of when I'm feeling hyper focused on an outcome to the point that it's contracting or I'm just gripping onto it. That's a signal for me that something isn't internally. Not that it's like not aligned and it's a bad thing, but it's usually the signal that there's a way that I could have more fun with it, or there's a way that I could be more excited about the thing that I'm doing. Because if it is something that I really want Usually the energy and the excitement will outweigh that fear of how the thing is going to unfold. But it's this really interesting balance that we get to hold as entrepreneurs of really holding the vision for something to be amazing, but also being aware that when we're just so. I don't know if you've had that experience, like, offers that you've been super excited about that have just like, that you felt, like, less focused on the outcome. I'm curious how you feel about that.
- [12:06]
A
What it makes me think about is sometimes something is working and I stop anyway because for some reason, it just doesn't feel like it drives me. And what a privilege that I can do that, you know, that hopefully you, dear listener, can sometimes do that too. You know, I always wonder how somebody stays in one job for 40 years, because after about five to seven years of something, I'm ready for, like, a big old switch. And sometimes something is working and I just don't want to keep doing it. And I think. I don't know. I wonder. I wonder about that, too, and how that plays into it.
- [12:44]
B
Yeah, I am so that way, it's really easy for me to just, like, throw things out the window, like, in my life, like, anything. I'll be like, I'm moving across the country. Like, peace out. I'm changing my phone number or an offer. I'm like, I don't want to do that anymore. And I really. My work in the last, I'd say, like, five years has really been in what we were talking about earlier of just like, okay, how can I enjoy this thing a little bit more? Or how can I be more excited about what I'm doing instead of stopping doing it and doing something else? But sometimes the answer is you stop and you do something else. But I've been really trying to play with that. How can I just make it a little better, a little more exciting and trusting that there was alignment in it before that I can strengthen, rather than being like, oh, I guess that wasn't the thing that I wanted.
- [13:35]
A
I think. I think that's probably. That's. That's why you have your job and I don't have your job. Because I think that's probably better advice, not just, like, give up if it's not fun. I. I did just see a reel the other day or a TikTok, a viral TikTok of this guy. His mantra is, what would this look like if it was fun? And so he tells his story. I'll try and find it, link it in the show notes, if you guys want to go down there. He went into an Airbnb, and then the entire next door to him was a construction zone. So he had this luxury space, and it was all, like, jackhammers and guys, like, even on the second floor, like, looking right in his window. So what he did was bough a whole bunch of smoothies and went over there and climbed up the building and, like, just started handing them out. And then every day, he'd look out the window and they'd wave to him. And he had buddies, so he took this bad experience, and again, he thought, what would this look like if it was fun? And then worked from that. I reposted that shit. Like, I thought that was, like, a really good way to get yourself back vibing with something. Especially when it's a situation you found yourself in and you really shouldn't just quit and run.
- [14:37]
B
Yeah. Life's hardest answers nobody can give us, right? It's like, do I stay? Do I go? Do I? Like, these are the answers of our soul. Nobody has them. I don't have them. There's not an online course, like, that's between you and, like, your soul. But usually we can attempt to ask ourselves these questions, and I love that. Of like, how do I have more fun? Or, how can I make this more aligned? Or, what would be a more fun way for me to sell this? Or if I had to launch this course? And I always ask myself too, like, if nobody came before me, what would I do? Like, would I. Would I post on Instagram and hope for the best? No. I'd probably call my family, I'd call my friends. Like, what would I come up with? In my experience, when I want to shut something down, I'm usually trying to get out of the pain of something not being fun, or get out of the pain of something not working, or get out of the pain of stagnancy. And so I'm like, oh, like, new thing. So I really try to come back to those little pieces of how could I? Because we don't tear. If you think about your life, you might move, you might end a relationship, you might dye your hair, but you don't totally tear down everything you've learned in Restart. You know, it's this mastery, this, like, little. Little things that we kind of change and tweak over time, even if it feels extreme, like a big life change. It's these little tweaks that we do that bring us closer and closer to who we are and what we want to sell. And how we want to show up in our business.
- [16:04]
A
Well, I don't know. Changing your phone number, moving across the country and saying goodbye to every, you know, doesn't sound like a tweak to me.
- [16:11]
B
The little tweak
- [16:14]
A
in general, I would agree. Yeah. Like, you just make a tiny pivot every single day, and then suddenly you wake up in the woods in Manitoba and you're like, oh, I didn't see this coming.
- [16:23]
B
Totally. Yeah. I had a. I had a client recently. She came on one of our group calls and she. She's doing a new business venture and she was kind of like, you know, nothing I've ever done has worked. Which wasn't fully true at all. But she had this story of, like, nothing I've ever done has worked. How am I going to go and do this new big thing and. You can't go and do the new big thing if the focus is on all the things that you've done in your life up until this point haven't worked. And same with social media, right? Like, how. How would you ever possibly have the energy to post if your mind is like failed reel after failed reel after failed reel? You'd be silly to get up and pose. So, yeah, like, forget that. Let it be. Move forward.
- [17:02]
A
Percent oh, Jaden, thank you so much. I also really liked the idea of having you here with this talk of, like, enthusiasm and excitement, because the way that my excitement looks, which is like, borderline bananas, that's not what most people are like. And you're so chill and down to earth, and you're like, you can still be excited about what you're doing. You don't need to be, like, doing jumping jacks in the, in the lake. Like, you can be more Jaden's energy and still, like, still, like, attain all of this.
- [17:27]
B
Yeah. Okay. I'm glad you brought that up again, because really quick, I just want to say when you said that you were like, my energy, and I'm doing this so that you enjoy it, and my energy is in here. What I heard is generosity. That's another big thing I think about is you're thinking, how can I give this as a good experience to the people listening, which is focusing 100% of your energy on the people in front of you. And that's another big thing of, like, getting out of our head and into, you know, creation or doing things. It's just being in that generous focus. And so for me, it looks like really chill. Like, people like, are you drinking tea? And for you, you might be like, doing jumping jacks. But it's that generous focus of your clients and it's going to look different for everybody. So it's alignment. Like, what does that look like for me to focus a hundred percent on my people? What does it look like for me to show up and be.
- [18:18]
A
That's one of the secrets to content creation. Have I talked to you about this before? It's like you think about what's in it for them and you. And if you take the focus, if you're thinking about how bad you look on camera, then you're thinking about me, me, me, me, me. So just think about what you're giving them and what somebody else needs to hear today. Not like how you look or how you want to be perceived or looking smart. That's one of my things. Oh, I was trying to look smart, but. And that's what, that's the secret to better content as well.
- [18:47]
B
Amazing.
- [18:48]
A
So where, where can people find you? Where should they go next?
- [18:51]
B
You can find me. I personally am on Instagram, aidenbhummel and then my company and my work and my group, if you're interested in what we do, is open field, which is at Opnfield. It's open without the E on Instagram and you can just comment open on any of my posts and I'll bring you into my world and let you know a little bit more about what we do.
- [19:11]
A
Beautiful. Thank you so much for being here.
- [19:14]
B
Thanks for having me.