Shiny New Clients!

Episode: 3 Barriers Blocking Your Next 10 Clients

Host: Jenna Harding
Date: March 30, 2026

Episode Overview

In this lively and insightful episode, host Jenna Harding tackles the three most common barriers that prevent entrepreneurs and service-based business owners from landing their next 10 clients. Drawing from her direct experience as a marketing coach and marketer, Jenna breaks down the practical strategies you need to stop “repelling” clients and start filling your calendar. Listeners get candid commentary on sales journeys, messaging mishaps, and the importance of self-promotion—with a welcome dash of humor.

Key Discussion Points & Insights

1. Diagnosing What Holds You Back (01:00–03:15)

• Jenna opens with a quirky “Osmosis Jones” metaphor, wishing for the ability to jump inside clients’ businesses and diagnose problems firsthand.
• She stresses the value of identifying your business weaknesses and, more importantly, the “low hanging fruit that we can harvest.”
  • “Short of me shrinking myself into a tiny little man and going up your nostril and into your business, I want to tell you three barriers that I see blocking a lot of business owners from getting their next 10 clients.” [02:55]

2. Barrier One: Journey Clarity for Leads (03:16–08:55)

• Definition: Understanding and mapping the exact pathway prospective clients take from discovering you to booking with you.
• Typical Problems:
  • Too many confusing choices in your “link in bio” or website navigation.
  • Sending cold leads directly to high-ticket offers (without nurturing or a clear next step).
  • Poor mobile optimization causing friction and lost sales.
• Anecdotes:
  • Jenna critiques overloaded Instagram “link in bios” and specifically calls out the Stan Store format for being unclear and sales-led before value is established.
    • “You’re reading the price before you’re even reading the product description...I’m not buying that.” [06:50]
  • Personal story: Couldn’t buy shampoo from a small business because their cart didn’t work on mobile, even though she was targeted with mobile ads.
    • “There’s a huge chance I’m on mobile and the website barely worked...now they’re wasting money on ads.” [08:31]
• Pro Tips:
  • Only add prices after establishing value.
  • Ensure everything (website, sales pages, links) is “super navigable” and easy on mobile.

3. Barrier Two: Messaging Problems (08:56–15:45)

• What is Messaging?
  • Who are you? What makes you different? Who are you speaking to? What problem do they have? How do you solve it better than anyone else?
• Consistency: Messaging should be consistent across all platforms—Instagram, emails, website, booking pages.
  • “You want to have language that you repeat again and again and again—and you want to be tired of saying it, and that’s how you’ll know you’re repeating your messaging enough.” [10:50]
• Wearing Too Many Hats:
  • Jenna talks about the danger of blending your “delivery hat” (serving existing clients) with your “marketing hat” (attracting new clients).
    • Memorable Moment: Example of wanting to create advanced resources for current clients but forgetting these don’t attract new leads.
      • “But they’re not things that a lead, that someone who hasn’t worked with you yet—they’re not things they care about. They’re things you think are cool or your clients think are cool.” [14:20]
  • The takeaway: Don’t let internal ideas for deliveries and events overshadow messaging for new leads.

4. Barrier Three: Whispering When You Should Be Screaming (15:46–19:00)

• The Problem: Most entrepreneurs aren’t promoting themselves or their offers loudly or frequently enough.
• Possible Reasons:
  • Fear of “being salesy,” past negative sales experiences, presence of old colleagues/friends on your social media, lack of confidence.
    • “Maybe you don’t believe in yourself. Whatever it is, something is stopping you from selling more—and that is stopping perfect people who you could help—perfect people who need you.” [17:31]
• Solution:
  • Relentlessly and confidently talk about your offers; don’t be afraid to “scream” about the value you provide.

5. Recap & Actionable Summary (19:01–20:30)

• Jenna’s Essential Steps:
  • Know your ideal client journey: Audit your links and processes.
  • Refine your messaging: Be crystal clear and consistent everywhere.
  • Promote with conviction: Tell people about your offers repeatedly.
    • “And if you’re missing any of those things, it’s blocking you from your next 10 clients.” [19:55]

Notable Quotes & Memorable Moments

• “Short of me shrinking myself into a tiny little man and going up your nostril and into your business, I want to tell you three barriers that I see blocking a lot of business owners from getting their next 10 clients.” (Jenna, 02:55)
• “You’re reading the price before you’re even reading the product description...I’m not buying that.” (Jenna, 06:50)
• “Never state the price until you’ve positioned the value. Because if they don’t know the value, literally $10 is too much.” (Jenna, 07:45)
• “You want to have language that you repeat again and again and again—and you want to be tired of saying it, and that’s how you’ll know you’re repeating your messaging enough.” (Jenna, 10:50)
• “You are whispering. You are not promoting your offers enough. You are not talking about your offers enough. You are not selling with conviction.” (Jenna, 16:14)
• “If you want help sorting out any of those things, come join me in Magic Marketing Machine where I will help you get your next 10 clients from Instagram and grow your followers and your metrics.” (Jenna, 20:06)

Timestamps for Key Segments

• 00:00–03:15 — Osmosis Jones metaphor & importance of diagnosing business problems
• 03:16–08:55 — Barrier #1: Journey clarity for leads (with mobile optimization warnings and link in bio critiques)
• 08:56–15:45 — Barrier #2: Messaging clarity and consistency (plus the “wearing too many hats” problem)
• 15:46–19:00 — Barrier #3: Not promoting your offers enough (“whispering” vs. “screaming”)
• 19:01–20:30 — Action steps and recap

Tone & Style

• Jenna’s delivery is witty, relatable, and direct—with practical advice and no-nonsense insights.
• Playful metaphors and real-life examples keep the episode energetic and approachable.