Podcast Summary: Shiny New Clients! | Episode 4: One-Liners from Business Books That Changed My Life
Release Date: April 14, 2025
Host: Jenna Harding (Warriner)
Introduction
In the milestone 100th episode of Shiny New Clients!, Jenna Harding celebrates her journey as the go-to marketing podcast for service-based business owners aiming to attract ideal clients through social media and strategic marketing. Jenna shares her excitement about recording her first video episode, humorously navigating technical challenges and reminiscing about past recording mishaps. Despite the less-than-professional setup from her sister’s cabin, Jenna’s enthusiasm remains undeterred as she delves into the heart of today’s discussion: impactful one-liners from business books that have profoundly influenced her entrepreneurial mindset.
Personal Journey with Reading and Listening
Jenna candidly discusses her relationship with reading, highlighting her preference for listening over traditional reading methods. Sponsored by Audible, her favorite audiobook platform, Jenna explains how Audible has enabled her to consume a vast array of business, marketing, and personal development books despite being a slow reader prone to distractions.
During a family retreat at her husband’s off-grid cabin in Manitoba, surrounded by avid readers, Jenna initially resisted the allure of books. However, her curiosity led her to discover Farley Mowat’s “Never Cry Wolf”, which captivated her with its tales of wilderness and wildlife. Jenna shares her disillusionment upon learning that Mowat had embellished his stories, reciting a poignant quote from him:
"I never let facts get in the way of truth."
—Jenna Harding, 03:15
This revelation caused Jenna to momentarily abandon reading, mirroring her earlier skepticism about the authenticity of written narratives. She parallels this experience with the fictionalization found in books like “Go Ask Alice”, reinforcing her preference for genuine, actionable business insights over embellished storytelling.
Featured Book Insights
1. The Happiness Advantage by Sean Achor
Jenna’s first highlight is Sean Achor’s bright orange “The Happiness Advantage”, a book that seamlessly blends the science of happiness with practical management strategies. Achor introduces the Tetris effect, a psychological phenomenon illustrating how repetitive activities can rewire our brain patterns:
"If you do a whole bunch of something, your brain starts to form habits and see it everywhere."
—Jenna Harding, 10:45
She recounts an experiment from the book where participants who played Tetris extensively began perceiving their environment through the game’s lens, even attempting to fit bricks into real-world spaces. This insight underscores the power of positive thinking in recognizing and seizing business opportunities, encouraging listeners to foster positivity to enhance goal attainment.
2. Get Rich, Lucky Bitch by Denise Duffield Thomas
Next, Jenna delves into Denise Duffield Thomas’s “Get Rich, Lucky Bitch”, a favorite that she listens to repeatedly for its motivational impact. Thomas describes her approach as “manifestation for practical Virgos”, blending intuitive practices with actionable steps. Jenna emphasizes the book’s core message:
"Marketing is manifesting."
—Jenna Harding, 18:30
Thomas advocates for a dual strategy: cultivating a positive mindset to eliminate self-doubt and taking decisive actions such as creating content and engaging with audiences. This balanced methodology empowers entrepreneurs to attract financial success while maintaining a proactive stance in their business endeavors.
3. How to Win Friends and Influence People by Dale Carnegie
A timeless classic, Dale Carnegie’s “How to Win Friends and Influence People” holds a special place in Jenna’s repertoire. She reflects on how the book transformed her communication skills and likability:
"If you want somebody to do something, you have to tell them what's in it for them."
—Jenna Harding, 25:50
This principle aligns seamlessly with effective copywriting and social media strategies, where emphasizing the benefits to the audience fosters engagement and action. Jenna illustrates this with an example from her teaching practice:
"If you say, 'Save this post so that you can return to it later,' you're giving value to them rather than just seeking engagement for yourself."
—Jenna Harding, 27:10
By prioritizing the audience’s needs and motivations, business owners can enhance their persuasive communication and build stronger client relationships.
4. Contagious: How Things Catch On by Jonah Berger
Jenna’s final highlight is Jonah Berger’s “Contagious: How Things Catch On”, a pivotal work that explores the mechanics behind viral content. She shares a foundational lesson from the book:
"Viral content elicits an emotional reaction."
—Jenna Harding, 34:20
Using the classic example of the “Hang in there” kitten meme, Jenna explains how emotional engagement—whether it be humor, anger, or empathy—drives content to spread widely. This understanding is crucial for crafting marketing materials that resonate deeply with audiences, increasing the likelihood of content being shared and reaching a broader audience.
Conclusion
As Jenna wraps up the episode, she reiterates the significance of the discussed books in shaping her marketing strategies and business philosophies. She encourages listeners to explore these resources to enhance their own entrepreneurial journeys. Jenna also invites new listeners to access her free training on “How to Get Clients from Instagram Without Wasting Hours Glued to Your Phone”, offering practical strategies derived from her extensive reading and experience.
Celebrating her 100th episode milestone, Jenna expresses gratitude to her audience and teases future content aimed at empowering service-based business owners. With a commitment to delivering concise, impactful episodes, Jenna signs off with enthusiasm for the episodes to come.
Notable Quotes:
- "I never let facts get in the way of truth." — Jenna Harding (03:15)
- "If you do a whole bunch of something, your brain starts to form habits and see it everywhere." — Jenna Harding (10:45)
- "Marketing is manifesting." — Jenna Harding (18:30)
- "If you want somebody to do something, you have to tell them what's in it for them." — Jenna Harding (25:50)
- "Viral content elicits an emotional reaction." — Jenna Harding (34:20)
Resources Mentioned:
- The Happiness Advantage by Sean Achor
- Get Rich, Lucky Bitch by Denise Duffield Thomas
- How to Win Friends and Influence People by Dale Carnegie
- Contagious: How Things Catch On by Jonah Berger
Connect with Jenna Harding:
- Website: www.shinynnewclients.com
- Free Training: How to Get Clients from Instagram Without Wasting Hours Glued to Your Phone
Subscribe to Shiny New Clients! on your favorite podcast platform and follow Jenna on Instagram for more tips and updates.