BONUS EPISODE (This disappears FRIDAY!) 💥 - Shiny New Clients!

Summary4 min read

Podcast Summary: Shiny New Clients! - BONUS EPISODE (This disappears FRIDAY!) 💥

Host: Jenna Harding (Warriner)
Release Date: June 4, 2025
Duration: Approximately 7 minutes

Introduction to the Episode

In this bonus episode of "Shiny New Clients!", host Jenna Warner dives deep into the pivotal role of lead magnets in growing a service-based business. She addresses common frustrations entrepreneurs face when creating effective freebies and introduces her specialized program designed to streamline this process.

The Challenge of Creating Effective Lead Magnets

Jenna Warner begins by empathizing with her audience's struggles:

"[00:30] I get it. So many people overthink a lead magnet. It takes you weeks to set up. You're sitting there tinkering in Canva for hours and the whole time you're like, if nobody downloads this, this will have been a complete waste of my time."

She highlights the stress and uncertainty that accompanies the creation of lead magnets, emphasizing the fear of investing time into something that may not yield results.

Common Mistakes in Crafting Freebies

Drawing from her extensive experience in her "Magic Marketing Machine" program, Jenna identifies a prevalent issue:

"[02:15] Most people create a freebie by going, okay, here's the thing that I actually want to sell. So I'll reverse engineer that and I'll figure out what I can give people that secretly makes them want to work with me or that makes them see how this is going to be a lot of work and they should work with me instead."

Jenna criticizes the approach of designing freebies solely based on what the creator intends to sell, leading to overcomplicated and ineffective lead magnets. She stresses that such freebies often fail to genuinely engage the audience or facilitate list growth.

Introducing "Freebie in a Weekend"

To address these challenges, Jenna introduces her new initiative:

"[04:05] So, I present to you Freebie in a Weekend. You, me 10 to 3 you're gonna use my list growth method, work with my team, with me to make sure that you have a topic and title that people are going to jump to download."

"Freebie in a Weekend" is a two-day event designed to help entrepreneurs create and launch effective lead magnets swiftly. Jenna outlines the program's key components:

List Growth Method: A proven strategy to design compelling freebies that resonate with the target audience.
Tech Setup: Assistance with the technical aspects, offering various tiers to accommodate different comfort levels with automation.
Post Promotion Formulas: Jenna shares that she has developed three highly effective post templates that have previously generated up to 2,000 comments in a single morning when promoting freebies.

Strategies for Effective Lead Generation

Jenna emphasizes the importance of having multiple freebies to avoid audience fatigue:

"[05:50] I believe that you should have multiple freebies if you've ever not promoted your lead magnet. Cause you're like, ugh, I talk about this so much. I just talked about it yesterday, I don't want to mention it again. That means you go a day without list growth, right?"

She advocates for a dynamic approach to lead generation, where creators can continuously offer fresh and engaging freebies without becoming monotonous.

Exclusive Offer and Call to Action

Jenna wraps up the episode with a promotional offer for her program:

"[06:30] Tickets are seriously discounted right now only until Friday at 10:00pm ET. So until Friday at 10:00pm ET you can come to this two-day event and get the replays. And I'm going to gift you the mini course once it's all edited so that you can keep it forever for just one 97 USD."

She encourages listeners to seize the limited-time discount to participate in "Freebie in a Weekend," assuring them of value and support throughout the process.

Conclusion

In this bonus episode, Jenna Warner provides invaluable insights into the creation and implementation of effective lead magnets. By addressing common pitfalls and introducing her tailored program, "Freebie in a Weekend," she equips entrepreneurs with the tools and strategies needed to attract and convert shiny new clients efficiently.

Key Takeaways:

Avoid Overcomplicating Freebies: Focus on creating simple, valuable lead magnets that genuinely appeal to your audience.
Multiple Freebies Strategy: Maintain continuous list growth by offering various freebies, preventing both creator and audience from growing weary.
Leverage Proven Methods: Utilize established post promotion formulas and list growth techniques to maximize reach and engagement.
Act Quickly on Offers: Take advantage of limited-time opportunities to access specialized programs that can accelerate your business growth.

For entrepreneurs looking to bolster their client base through effective marketing strategies, this episode offers both insights and actionable solutions to transform their approach to lead generation.

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Transcript1 lines

[00:01]
Jenna Warner
Welcome to Shiny New Clients, the marketing podcast that helps you attract shiny new clients to your business. We'll talk about social media, what makes people buy, how to go viral, and marketing psychology all in 20 minutes or less. Whether you're a coach, a stylist, or a wedding planner, if you've got a service based business to sell, this is the show you need to fill your calendar. I'm Jenna Warner, your new marketing coach and this is Shiny New New clients. How would it feel if by July 2025 you had 500 new leads on your email list? Are you ready to grow your list with me now? I get it. So many people overthink a lead magnet. It takes you weeks to set up. You're sitting there tinkering in canva for hours and the whole time you're like, if nobody downloads this, this will have been a complete waste of my time. Which is stressful. And it's also why I created Freebie in a weekend where you will create your lead magnet. Set it up, Set up all the tech promoted in 48 hours. Actually, I lied. There's another big reason why I created this. Because in my program Magic Marketing Machine, I've worked with over a thousand service based business owners and I've seen a lot of their freebies. And often I'm like, man, I wish I could have talked to you before you made this. Because they approached it from the completely wrong direction. Most people create a freebie by going, okay, here's the thing that I actually want to sell. So I'll reverse engineer that and I'll figure out what I can give people that secretly makes them want to work with me or that makes them see how this is going to be a lot of work and they should work with me instead. And listen, a lot of people have taught that for a lot of years. That's why people have freebies that are over complicated. They have too much in them, they took a really long time to create and they don't actually do the job of growing your list further to that. I believe that you should have multiple freebies if you've ever not promoted your lead magnet. Cause you're like, ugh, I talk about this so much. I just talked about it yesterday, I don't want to mention it again. That means you go a day without list growth, right? Or a few days without growing your email list, without getting those Instagram followers over onto a secondary platform. When you have multiple freebies, you don't get bored of what you're talking about. And I could go on for hours. When you know how to make freebies quickly using a method like the list growth method that I teach you can create them quickly when you get a new idea. So, so I present to you Freebie in a weekend. You, me 10 to 3 you're gonna use my list growth method, work with my team, with me to make sure that you have a topic and title that people are going to jump to download. Set up all the tech. And we have tech tiers. I'm calling it no tiers tech but there's also tiers like T I E R S. You know what I mean? You can choose. You can choose from something that is super basic and doesn't take a lot of like automation to a fully automated system because I want everyone to be comfortable with the tech that they're choosing. And I have on occasion woken up to thousands of comments on my posts with people asking me for a freebie or an opt in or whatever that I'm giving them. So one time when I first used one of these post formulas I Woke up to 2,000 comments of people being like give me the link, give me the link, give me the link that was linking to a podcast episode. But I'm using that same formula to promote freebies and it's working like gangbusters. So I have like three formulas of posts like templates that have worked so well for for me to get people opting in to freebies because I've been cranking them out testing this method for you. Do it all for you. That's not a song. I combined two songs and it came out to no song at all. Anyway, this is your official invite. Tickets are seriously discounted right now only until Friday at 10:00pm ET. So until Friday at 10:00pm ET you can come to this two day event and get the replays. And I'm going to gift you the mini course once it's all edited so that you can keep it forever for just one 97 USD. I know shockingly low. You're going to love it. I'm also going to over deliver. We're also going to have fun. Grab your ticket to Freebie in a weekend and I will see you June 21st.