Podcast Title: Shiny New Clients!
Host: Jenna Harding (Warriner)
Episode: How to Create and Sell Your Signature Offer Without Overthinking It
Release Date: August 5, 2025
Introduction: Simplifying Your Offer Creation and Pricing
In the episode titled "How to Create and Sell Your Signature Offer Without Overthinking It," Jenna Harding sets out to demystify the process of crafting, pricing, and launching a signature offer. Drawing from her extensive experience running a social media management agency, Jenna emphasizes the importance of simplicity and adaptability in developing offers that attract clients without becoming overwhelmed by complexities.
Jenna's Journey: From Solopreneur to Agency Owner
Jenna begins by sharing her personal journey into social media management. Originally an actor and bartender, Jenna was pushed into managing social media for a yoga studio, a role she initially resisted but eventually embraced.
Quote:
"I told him I would do it for 300 bucks a month. How did I come up with that, that number? Well, when I was bartending... it felt good, that felt fair."
(02:15)
This initial pricing was based on her previous earnings as a bartender, demonstrating how initial offers often stem from personal benchmarks rather than market standards. Jenna candidly discusses the trial and error involved in setting the right price and scope for her services, highlighting that initial estimates are rarely perfect but are crucial for starting the business.
Understanding and Managing Scope Creep
A significant portion of the episode focuses on the concept of scope creep—the gradual expansion of project requirements beyond the original agreement.
Quote:
"That's called scope creep... if you didn't price properly, you start resenting the additional tasks because you feel like you're not being compensated."
(07:45)
Jenna explains how failing to anticipate all the tasks involved in managing social media can lead to frustration and resentment. She underscores the importance of setting clear boundaries and communicating with clients about the scope of work to ensure fair compensation.
Crafting a Specific and Comprehensive Offer
Jenna advises service providers to be exceptionally specific about what their offer includes. By detailing every task and its associated time investment, entrepreneurs can better price their services and avoid unexpected workload increases.
Quote:
"When you're creating that offer, you need to be super specific about what's included... consider all the tiny tasks and how much time they're going to take."
(12:30)
She emphasizes the necessity of understanding client expectations, such as whether responding to comments is part of the service and the timeframe for such responses. This specificity helps in accurately pricing services and maintaining a sustainable workload.
Validating Your Offer Before Perfecting It
A cornerstone of Jenna’s advice is to validate your offer in the market before investing a significant amount of time perfecting it.
Quote:
"The only way to know for sure that your offer has legs and people are going to want it is to get out there and try and sell it to someone."
(18:50)
Jenna encourages entrepreneurs to sell their offers to their existing network—friends, family, and acquaintances—to test market demand. This approach not only provides early clients but also valuable feedback to refine the offer.
Avoiding Common Pitfalls: Don’t Wait to Launch
Jenna strongly advises against spending excessive time developing a course or product without first ensuring there is a demand for it.
Quote:
"Do not create a course as your very first offer... don't do that. Go and sell a service, or go and sell your course and deliver it to people and go from there."
(22:10)
She shares her strategy of launching a beta program based on her service offerings, which allowed her to iterate and improve her materials based on real user feedback. This method prevents the common mistake of developing something no one wants to buy.
Leveraging Your Network for Initial Sales
The host highlights the importance of using your existing network as the first customers for your new offer. These initial sales are crucial for validation and can lead to referrals and broader market reach.
Quote:
"Your first handful of clients came from your preexisting network... Even if you feel like your network is small right now, people want you to succeed."
(25:40)
Jenna reassures listeners that leveraging their network is not only acceptable but also highly effective in the early stages of launching an offer.
Streamlining Offers for Scalability
As businesses grow, Jenna points out the necessity of streamlining offers to maintain sustainability and manageability.
Quote:
"When you're first starting out, find out what's important to people and give them what's important to them, not what's important to you."
(30:05)
By focusing on what clients truly need and want, entrepreneurs can create offers that are both appealing and scalable, facilitating sustainable growth.
Final Thoughts: Take Action and Iterate
Jenna wraps up the episode by reiterating the importance of taking action—selling your offer—even if it’s not perfect. She encourages entrepreneurs to prioritize market validation and be open to iterating based on client feedback.
Quote:
"Get out there and sell your offer and make that the most important thing that you do, even if it's not quite ready yet."
(35:10)
Bonus: Strategic Stories Micro Course
Towards the end, Jenna briefly plugs her "Strategic Stories, the Five Day Challenge" micro-course, designed to help listeners strategize their Instagram content over five days, culminating in a sales pitch. She shares a testimonial highlighting the effectiveness of this approach.
Testimonial:
"Day three of the story challenge done. I had 26 people in my DMs sharing their stories. Now, that's a first in my six years on Instagram."
(40:00)
Conclusion: Empowering Entrepreneurs to Launch Confidently
Jenna Harding’s episode provides a wealth of actionable insights for entrepreneurs looking to create and sell their signature offers without getting bogged down by overthinking. By sharing her personal experiences, Jenna demystifies the process of offer creation, pricing, and validation, encouraging listeners to take bold steps towards launching their services confidently. Her emphasis on specificity, market validation, and leveraging existing networks offers a pragmatic roadmap for filling calendars with "shiny new clients."
Notable Quotes with Timestamps:
-
02:15
"I told him I would do it for 300 bucks a month. How did I come up with that, that number? Well, when I was bartending... it felt good, that felt fair." -
07:45
"That's called scope creep... if you didn't price properly, you start resenting the additional tasks because you feel like you're not being compensated." -
12:30
"When you're creating that offer, you need to be super specific about what's included... consider all the tiny tasks and how much time they're going to take." -
18:50
"The only way to know for sure that your offer has legs and people are going to want it is to get out there and try and sell it to someone." -
22:10
"Do not create a course as your very first offer... don't do that. Go and sell a service, or go and sell your course and deliver it to people and go from there." -
25:40
"Your first handful of clients came from your preexisting network... Even if you feel like your network is small right now, people want you to succeed." -
30:05
"When you're first starting out, find out what's important to people and give them what's important to them, not what's important to you." -
35:10
"Get out there and sell your offer and make that the most important thing that you do, even if it's not quite ready yet." -
40:00
"Day three of the story challenge done. I had 26 people in my DMs sharing their stories. Now, that's a first in my six years on Instagram."
This comprehensive summary captures the essence of Jenna Harding's insights on creating and selling signature offers, providing valuable guidance for entrepreneurs seeking to attract and retain clients effectively.