Podcast Summary: Shiny New Clients!
Episode Title: How to Get More Instagram Views with the New Repost Feature
Host: Jenna Harding (Warriner)
Release Date: August 8, 2025
Introduction to the Episode
In this episode of Shiny New Clients!, host Jenna Warner dives into Instagram's newly released repost feature, offering listeners actionable insights on how to leverage this tool to boost their Instagram views. Jenna emphasizes the timeliness of this feature, announced just two days prior on August 6, 2025, highlighting its potential to significantly enhance content visibility.
"There is a huge opportunity right now for you to get way more views on Instagram when you use this brand new feature that was announced yesterday," – Jenna Warner [00:00]
Unveiling Instagram's New Repost Feature
Jenna begins by setting the stage for the discussion, explaining that Instagram has introduced a new repost feature aimed at facilitating content sharing. She shares her initial experiences with the feature, noting a noticeable increase in views and reposts on her own content.
"My post that I put up today in my insights, I can now see how many people have reposted it. I thought this was a good time for us to return to the concept of creating shareable content." – Jenna Warner [00:56]
Expert Insights from Susie
To provide deeper insights, Jenna includes a segment featuring Susie, who elaborates on the technical and strategic aspects of the new repost feature. Susie discusses the implications of Adam Masseri's (referred to humorously as "Daddy Instagram") announcement, shedding light on how the feature can revolutionize content sharing dynamics.
"Big changes coming to Instagram announced this morning by Adam Masseri. They call him the head of Instagram... Adam Mosseri, Daddy Instagram. That's what I call him." – Susie [01:34]
Strategies for Creating Shareable Content
A significant portion of the episode is dedicated to strategizing how businesses can create content that is inherently shareable. Susie emphasizes the importance of social currency—content that makes the sharer look good to their network. She outlines various types of content that are likely to be shared, such as:
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Inspiring Stories: Motivational posts about small business success.
"Small business owner inspo... people love to share because it makes them look good, it's inspiring, makes them feel good." – Susie [04:25]
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Humor and Relatable Memes: Content that elicits laughter or relatability.
"This is a big chance... like repost on TikTok, where you just send that post out to your feed." – Susie [04:50]
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Useful Tips and Hacks: Practical advice that followers find valuable enough to share.
"Tips and hacks that are, like, widely palatable, like travel hacks... people want the social currency of being the one that told you how to get your bag checked for free." – Susie [05:20]
Maximizing Visibility with the Repost Feature
Jenna and Susie discuss how the repost feature alters Instagram's algorithm by allowing content to appear in followers' feeds based on what their friends have shared, rather than just what they follow directly. This shift opens up new avenues for increasing content visibility organically.
"There's a huge chance that a lot more views start happening right now, because in the past, Instagram either showed us stuff they thought that we would like, or we had to follow someone to see their stuff." – Susie [04:10]
Call to Action: Leveraging Reposts for Business Growth
Towards the end of the discussion, Susie encourages listeners to brainstorm content ideas that align with the principles of shareability. She advises considering what types of posts would naturally entice clients to share with their own networks, thereby amplifying reach without additional advertising spend.
"What can you share that your ideal client would be inclined to share with their friends?" – Susie [05:00]
Conclusion and Final Thoughts
Jenna wraps up the episode by reiterating the significance of the new repost feature and its potential to transform Instagram marketing strategies. She teases an upcoming jingle, adding a personal and light-hearted touch to the conclusion.
"I will meet you at the end where we'll hear that jingle together." – Jenna Warner [01:37]
Key Takeaways
- New Repost Feature: Instagram's latest update allows users to reshare content easily, increasing the potential for higher engagement and visibility.
- Social Currency: Creating content that enhances the sharer's image can significantly boost the likelihood of reposts.
- Content Strategy: Focus on inspirational stories, humor, and practical tips to generate shareable content.
- Algorithm Shift: The repost feature changes how content is distributed, emphasizing peer recommendations over direct follows.
- Actionable Steps: Businesses should brainstorm and implement content ideas that their audience would naturally want to share, leveraging the new feature for organic growth.
This episode serves as a comprehensive guide for service-based businesses looking to harness Instagram's latest feature to attract more views and, ultimately, more clients. By focusing on shareable content and understanding the nuances of Instagram's evolving algorithm, listeners can strategically position themselves for increased engagement and business growth.