Podcast Summary: Shiny New Clients!
Episode Title: Instagram 2025 ✨Predictions✨ (and seriously advanced strategies)
Host: Jenna Harding (Warriner)
Release Date: January 1, 2025

1. Introduction

In this episode of Shiny New Clients!, Jenna Harding delves into the future of Instagram, providing in-depth predictions for 2025 and sharing advanced strategies for businesses looking to attract new clients through social media. Bringing in expert insights from marketing strategist Kaylee Dimmock, Jenna ensures listeners receive a comprehensive overview of upcoming trends and actionable tactics.

2. Recap of 2024 Social Media Trends

Jenna begins by reflecting on her 2024 predictions, assessing their accuracy and impact:

• Gamification Growth: Jenna anticipated the rise of gamification on Instagram, which saw the introduction of badges and stickers encouraging user engagement. She shares a personal anecdote:

  "I had a little competition with one of my influencer friends. It was fun because of the game." (02:15)

• Authenticity and Vulnerability: Emphasizing the shift towards genuine content, Jenna notes the surge in "authentic and messy bun content," highlighting that vulnerability resonated deeply with audiences.

  "As AI continues to grow, your uniqueness and authenticity are going to be your superpower more than ever before." (04:30)

• AI Integration: Jenna acknowledges the increasing use of AI tools like ChatGPT for content creation but stresses the irreplaceable value of human touch in messaging.

  "We still need your 'you-ness,' your uniqueness. That works way better." (05:45)

• Short-Form Video Dominance: Predicting the rise of short, under-60-second videos, Jenna observed Instagram's algorithm favoring concise content, a trend she confirmed held true throughout the year.

3. Predictions for Instagram in 2025

a. Potential TikTok Ban and Its Implications

Jenna discusses the ongoing rumors of TikTok being banned in the United States and the potential migration of its user base to Instagram:

"If TikTok gets banned, there will be a mass flood of creators to Instagram. This means more opportunity with new eyeballs." (06:50)

Pros:

• Increased user base on Instagram.
• Enhanced monetization opportunities for Instagram.

Cons:

• Heightened competition for audience attention.

b. The Power of Authenticity in an AI-Driven World

As AI-generated content becomes ubiquitous, Jenna emphasizes the importance of authenticity:

"Your uniqueness and your authenticity are going to be your superpower more than ever before." (04:30)

This underscores the need for businesses to infuse genuine personality into their content to stand out amidst AI-produced material.

c. Advancements in Visual AI

Highlighting the evolution of visual AI, Jenna references a teaser from Instagram's head, Adam Masseri, showcasing realistic AI-generated environments:

"Think of it like FaceTime or Snapchat filters, but more advanced and immersive." (09:10)

Potential outcomes:

• Creation of highly realistic and immersive content.
• A possible backlash leading to a preference for hyper-realistic, grounded content.

d. Emergence of Hybrid Content Formats

Jenna cites predictions from ChatGPT about the rise of hybrid content formats that blend graphics and video seamlessly:

"Maybe more of that graphic video. Maybe there are new content formats we haven't even thought of yet." (11:20)

This suggests Instagram may introduce innovative ways to mix media, enhancing engagement and storytelling.

e. Gary Vee's Live Shopping Experiences

Referencing Gary Vaynerchuk's insights, Jenna explores the trend of live shopping:

"Live shopping is like the modern-day shopping channel, making it easy to purchase directly from live videos." (12:00)

She draws parallels to the success of MLMs utilizing live streams, envisioning a revitalized and mainstream adoption of live shopping on Instagram.

4. Instagram Ads in 2025: Insights from Kaylee Dimmock

Bringing in Kaylee Dimmock, a seasoned marketing strategist with over $10 million in ad spend management, Jenna explores the future of Instagram advertising.

a. Evolution of Ad Creative

Kaylee highlights the shift towards more authentic and native ad formats:

"The best performing ads will look like organic content—behind-the-scenes photos, off-the-cuff videos, anything that feels real and unscripted." (13:30)

Key Points:

• Raw and Native Ads: Move away from polished, hollow content to more genuine representations.
• Emotional Resonance: Ads must tap into specific emotional drivers, addressing audience motivations and fears to create a visceral connection.

b. AI-Based Targeting Shifts

Kaylee explains the transformation in targeting strategies driven by Meta's AI advancements:

"Meta's AI knows what your ad is about and who it's for, often better than you do." (14:45)

Implications:

• Broader Targeting: Moving away from hyper-specific demographics to more general audiences, relying on AI to match ads with the right users.
• Creative Clarity: Emphasis on clear and specific messaging to guide AI in effectively reaching the intended audience.

c. Deeper Connections Through Gated Content

Kaylee forecasts a move towards ads that foster meaningful relationships rather than just lead generation:

"Instead of a PDF or free checklist, ads will drive traffic to email newsletters, private podcasts, and Substack communities." (15:50)

Benefits:

• Enhanced Trust and Loyalty: Building intimate connections through gated content.
• Higher Quality Leads: Although cost per lead may increase, the quality and nurturability of leads improve significantly.

d. Summary of Instagram Ads in 2025

Kaylee encapsulates her predictions:

"In 2025, Instagram ads will evolve toward raw storytelling, broad AI-based targeting guided by sharp messaging, and fostering deeper connections through gated content." (16:10)

5. ManyChat Predictions for 2025

Jenna transitions to discussing the role of ManyChat in automating client interactions and boosting engagement.

a. Quick Automations

ManyChat introduces Quick Automations, simplifying the process of creating automated responses:

"Automations like this become very important because it takes a lot of time to respond to all the people who want to be chatting with you." (16:30)

Features:

• Template Hub: Easy navigation and setup for quick campaigns.
• Seamless Lead Capture: Users can provide their information directly through DMs without cumbersome forms.
• Enhanced User Experience: Feels more personal and secure, aligning with algorithms that favor on-platform interactions.

b. AI Integrations with ChatGPT

ManyChat's integration with ChatGPT allows for more sophisticated and human-like chatbot interactions:

"AI chatbots are the future of customer service, engagement, and scalability." (17:15)

Advantages:

• Instant Responses: Eliminates wait times, enhancing customer satisfaction.
• Personalized Interactions: Chatbots can handle complex queries, providing tailored responses based on comprehensive company data.

Jenna's Insight:

"If you hate waiting on hold, then maybe accept chatbots as a customer service solution because you're not going to need to wait on hold anymore." (17:50)

c. Implementation and Benefits

Jenna emphasizes the ease of setting up ManyChat automations and the substantial benefits for businesses:

"You'll be automating like a boss before your coffee gets cold." (18:05)

Outcomes:

• Increased follower engagement.
• Streamlined sales processes.
• More efficient client communication.

6. Conclusion

Jenna wraps up the episode by encouraging listeners to engage with the content and share their own predictions for 2025. She reiterates the importance of staying ahead of social media trends and leveraging tools like Instagram's evolving features and ManyChat's automation capabilities to secure shiny new clients.

Notable Quotes:

• "Your uniqueness and your authenticity are going to be your superpower more than ever before." – Jenna Harding (04:30)
• "Meta's AI knows what your ad is about and who it's for, often better than you do." – Kaylee Dimmock (14:45)
• "If you hate waiting on hold, then maybe accept chatbots as a customer service solution because you're not going to need to wait on hold anymore." – Jenna Harding (17:50)

Key Takeaways:

• Adaptability: Embracing new tools and trends is crucial for thriving on Instagram.
• Authenticity: Genuine, unpolished content resonates more with audiences in an AI-dominated landscape.
• AI Integration: Leveraging AI for targeting and automation can enhance ad performance and customer interactions.
• Innovative Advertising: Moving towards deeper, relationship-focused advertising strategies will yield higher-quality leads.
• Automation Tools: Utilizing platforms like ManyChat can streamline operations, boost engagement, and increase sales efficiency.

For more insights and downloadable resources mentioned in this episode, be sure to check the show notes.