Podcast Summary: Shiny New Clients!

Episode: Mindset for entrepreneurs (and the weird stuff my mom put in my head that made me good at making money)

Host: Jenna Harding
Date: December 12, 2025
Duration: ~20 minutes

Overview

In this episode, host Jenna Harding explores the pivotal role of mindset in entrepreneurial success. While her expertise is marketing strategy, Jenna shares personal stories—rooted in childhood experiences influenced by her mom—to illustrate how beliefs, self-talk, and simple mindset habits can profoundly impact business growth. She discusses practical mindset shifts, reflects on her evolution from skepticism to advocacy, and offers actionable takeaways tailored for entrepreneurs looking to attract new clients and increase their income.

Key Discussion Points & Insights

Jenna’s Shift on Mindset (00:00–02:20)

• Jenna candidly admits she used to dismiss mindset work, focusing exclusively on practical marketing skills.
  • “I used to think that mindset work was a load of crap. I never would have paid someone to be my mindset coach.” (00:18)
• Over time, witnessing her own business growth and working with clients made her realize that mental attitudes and beliefs significantly influence results.
  • “Attitude really is everything.” (01:11)
• Mindset issues often hold back clients more than any lack of marketing knowledge or strategy.

Balancing Seriousness with Fun (02:25–03:03)

• Jenna emphasizes that her approach infuses fun into mindset practice, steering away from heavy, therapy-like approaches.
  • “A lot of times I’ve actually guested in other people’s communities where they focus a lot on mindset work. It feels very heavy…that’s not my role.” (02:45)
• She describes how she “sneaks in” mindset lessons for her strategy clients and through podcast guests.

Personal Stories: Childhood Lessons in Attraction & Abundance (04:36–13:05)

• Jenna shares funny, practical family stories that shaped her beliefs about money and achievement.
• The Secret and Law of Attraction (04:36–07:35)
  • Her mom made Jenna and her sister watch “The Secret” as teenagers; while initially skeptical, Jenna appreciated the core idea when it was reframed as:
    • “Your thoughts drive the choices you make which drive your results.” (05:46)
  • This made her notice that believing in her products led to more enthusiastic marketing, and thus, better results.
• Dream Boards, Practically Applied
  • Jenna used vision boards, not as magic but as reminders to keep her goals top-of-mind.
    • “If my goal is at the forefront of my brain because I put it on this cardboard collage dream board, then I’m more likely to get it.” (07:13)
• Money Magnet Mantra (08:00–08:54)
  • After her mom attended a money mindset workshop, she had Jenna and her sister pick up every coin they found, saying:
    • “I am a money magnet.” (08:40)
  • Jenna still does this, believing these little rituals built unshakeable confidence in her ability to make money.
    • “I truly believe that I’m good at making money. And I think it comes from, like, that repetition.” (09:02)
• Reframing Sales & Social Media
  • Jenna breaks down how believing (or doubting) you’ll succeed changes your energy and results during sales calls, content creation, and launches.
    • “Don’t you think that if you don’t believe that you’re good at making money, that you’re going to behave differently in a sales call?” (09:29)
  • On self-doubt in posting:
    • “That internal voice being nasty to you; if you would have made that post believing somebody out there is going to need to hear this today...then you make the post, it gets views, someone DMs you, you’ve got a new client.” (10:30)

Early Affirmations: “I Can Do or Be Anything” (12:30–13:55)

• Describes the family bathroom mirror ritual with a framed affirmation her mom made them say daily:
  • “That’s challenging, but with a little more practice and a little more training, I can do or be anything I want.” (12:50)
• Reflects on how this corny-seeming practice may have fundamentally shaped her self-concept and tenacity:
  • “What if that belief in myself that I’m good at learning, that I can be anything I want—what if that shaped my future?” (13:11)

The Practical Takeaway: Belief Drives Results (13:55–15:20)

• Jenna urges listeners to consider how their daily self-talk and beliefs (even if practiced in private) directly influence their business outcomes.
  • “If you believe it’s hard to make money, it’s going to be hard. If you tell yourself quietly...‘money comes quickly and easily,’ what if that thought drives your actions, which drives your results?” (11:44)

Notable Quotes & Memorable Moments

• “Your thoughts drive the choices you make, which drive your results.” (05:46)
• “I am a money magnet.” (08:40, family mantra)
• “That’s challenging, but with a little more practice and a little more training, I can do or be anything I want.” (12:50, childhood affirmation)
• “If you don’t believe that you’re good at making money, you’re going to behave differently in a sales call.” (09:29)

Client Success Story (03:07–04:36)

Becky Jennings, Parenting Coach, Magic Marketing Machine Client

• Joined after hitting a “plateau of followers”; felt stuck and discouraged.
• Grew from 11,000 to over 100,000 followers; doubled her income.
• Credits the program’s clarity, repeatable system, and daily DMs from people connecting with her messaging.
• “When I follow the system, the post thrives...I was able to double my income...It is worth every single penny.” (03:40–04:20)

Invitation to Practical Mindset Event (15:30–End)

• Jenna announces an upcoming live mindset workshop (Dec 18) with Nathaniel Epting, co-coach for Magic Marketing Machine clients (membership includes free access).
  • Highlights:
    • A 2,500-year-old universal truth about business difficulties
    • The main mindset mistake entrepreneurs make
    • Five practical exercises for finding flow and ease (no meditation required)
  • “So you can even hear in that, that we’re pretty practical even when we’re being woo.” (16:50)

Timestamps of Important Segments

• 00:00–02:20 — Jenna’s original mindset skepticism & evolution
• 03:07–04:36 — Client testimonial: Becky Jennings’ story
• 04:36–08:00 — The Secret, law of attraction, and vision boards
• 08:00–10:00 — Money mantras and money-confidence building
• 10:00–13:00 — Practical, belief-driven business actions
• 12:30–13:55 — Daily affirmations and their potential impact
• 15:30–End — Invitation to live practical mindset workshop

Summary Takeaways

• Mindset is as crucial as any marketing strategy for entrepreneurs.
• Small, daily mantras and affirmative habits—no matter how corny—can deeply affect confidence and financial results.
• Translating “woo” mindset ideas into practical, actionable steps inspires persistent, joyful business growth.
• Success stories (like Becky’s) reinforce the power of strategic messaging and belief.
• The episode concludes with resources and an invitation to practice and further develop entrepreneurial mindset in a supportive group.

For listeners: Jenna turns “mindset” from a vague buzzword into a set of fun, memorable, and practical tools—rooted in lived experience—that can help you grow your business and earnings starting today.