Podcast Summary: Shiny New Clients!
Episode Title: Re-arrange your weekly schedule to make more revenue in your business!
Host: Jenna Harding (Warriner)
Release Date: May 12, 2025
Introduction
In this episode of Shiny New Clients!, host Jenna Harding delves into the critical topic of optimizing weekly schedules to boost business revenue. Targeted towards service-based business owners such as coaches, stylists, and wedding planners, Jenna emphasizes the importance of focusing on revenue-generating activities over busy work to fill calendars with perfect clients.
The Drone Story: A Lesson in Confidence and Productivity
Jenna opens the episode with an engaging anecdote about her sister's wilderness resort in Northern Ontario. While observing a drone filming an ATV rider, the drone loses sight of the participant, leading to a moment of concern and eventual relief when the rider reappears unharmed.
Key Insights:
- Perception of Being Watched: Jenna ponders how the belief that a drone is following could influence behavior, suggesting that perceived surveillance might enhance confidence and performance.
Notable Quote:
"How differently would you behave if you thought a drone was following you and might it be for the better? Would you have more confidence in the steps you take?"
— Jenna Harding [05:30]
Revenue-Generating Activities vs. Busy Work
Transitioning from her anecdote, Jenna addresses a common challenge among new business owners: distinguishing between tasks that generate revenue and those that merely occupy time.
Key Points:
- Common Distractions: Many entrepreneurs get sidetracked by tasks like designing logos or developing websites, which, while important, do not directly contribute to client acquisition.
- Focus on Immediate Impact: Jenna advocates prioritizing activities that bring in clients immediately, such as marketing and sales efforts.
Notable Quote:
"There are no rules out there where you need to have a logo and you need to have a branded T-shirt and you need to have a domain in order to have a business. You have a business the second somebody trades you money for you doing a thing for them."
— Jenna Harding [12:45]
Effective Marketing Strategies
Jenna emphasizes the necessity of integrating marketing activities into weekly schedules to ensure a steady flow of clients. She shares her personal approach and encourages listeners to adopt similar strategies.
Key Strategies:
- Leveraging Social Media: Particularly Instagram, which Jenna identifies as her primary lead generator.
- Content Types:
- Growth Content: To attract new followers.
- Nurture Content: To build relationships with the audience.
- Sales Content: Directly aimed at converting followers into clients.
- Email Marketing: Building and nurturing an email list through opt-ins and targeted campaigns.
Notable Quote:
"99% of my clients come from Instagram. Instagram fuels my funnel."
— Jenna Harding [23:15]
Overcoming Overwhelm and Taking Action
Jenna acknowledges the overwhelming nature of running a business, especially when faced with an extensive to-do list. She offers practical advice on overcoming paralysis by focusing on high-impact activities.
Actionable Steps:
- Audit Your Time: Evaluate weekly activities to identify and eliminate non-revenue-generating tasks.
- Incremental Changes: Gradually incorporate more marketing and sales activities into daily routines.
- Collaborative Efforts: Reach out to potential partners for joint ventures or referral systems to expand reach.
Notable Quote:
"If you had to make $500 by the end of the day, what would you do? Anything on that list. That to-do list is going to be an example of a revenue-generating activity."
— Jenna Harding [17:50]
Upcoming Live Event: Growing Your Email List
Towards the end of the episode, Jenna announces an exclusive two-day live event designed to help entrepreneurs create, launch, and promote a freebie to grow their email lists.
Event Highlights:
- Hands-On Workshops: Participants will ideate, create, and promote their freebie within 48 hours.
- Tech Support: Options available for various tech skill levels, ensuring accessibility for all attendees.
- Proven Strategies: Jenna shares tested methods that have significantly increased her email list, including a case where one post garnered 2,000 comments.
- Early Bird Pricing: Special discounts available until June 6, 2025.
Notable Quote:
"In one day I made a post and woke up to 2,000 comments on one Instagram post. That was outrageous, even for me."
— Jenna Harding [35:40]
Final Thoughts and Encouragement
Jenna wraps up the episode by encouraging listeners to conduct a time audit, focus on revenue-generating activities, and take advantage of the upcoming live event to enhance their marketing strategies. She balances her candid advice with a promise to incorporate more uplifting and fun topics in future episodes.
Notable Quote:
"Don't forget to do your audit this week. Look at your week. Which activities are you doing that are revenue generating and which are busy work and add a few more revenue generating activities in there."
— Jenna Harding [44:10]
Conclusion
Jenna Harding's episode on Shiny New Clients! offers valuable insights into optimizing business schedules for increased revenue. By focusing on high-impact marketing activities and leveraging social media strategically, entrepreneurs can significantly enhance their client acquisition efforts. Additionally, the upcoming live event presents an excellent opportunity for listeners to put these strategies into action and grow their email lists effectively.
Connect with Jenna Harding:
- Instagram: @JennaPage
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