Transcript
A (0:00)
Welcome to Shiny New Clients, the marketing podcast that helps you attract shiny new clients to your business.
B (0:08)
We'll talk about social media, what makes people buy, how to go viral, and.
A (0:14)
Marketing psychology all in 20 minutes or less. Whether you're a coach, a stylist, or a wedding planner, if you've got a service based business to sell, this is the show you need to fill your calendar. I'm Jenna Warner, your new marketing coach and this is shiny New new clients.
B (0:33)
This is a bite sized episode to encourage you to go out there and shoot your shot because you do not get sales that you don't ask for. You might have some clients that come to you without you promoting yourself, who seek you out, who find you, who take charge and come and book with you. But nine times out of ten, you do not get sales that you don't ask for. And if you've made any sales, we have evidence that people want to work with you. We have evidence that there's a market for what you sell. And it's reasonable to assume if you get out there and you pitch yourself with confidence and the right messaging and the right language, people are going to bite. So then what happens? Well, we get all up in our head. We're like, I just realized I'm not even talking into my microphone. I'm just talking into my computer. Please hold. I just got so excited. I started recording this episode without even plugging my mic in. It was just sitting next to me. Okay, so what happens? We don't want to sell because we feel like we're being pushy, or you feel like you're asking for sales for your own personal benefit, not for the benefit of your clients. Let me tell you one thing. As soon as you start thinking of your content as something that benefits other people and isn't for personal gain. For most of us, sort of more heart centered, feminine marketing loving entrepreneurs, things get a lot easier. Some of the best advice I've ever gotten was from my friend Alicia Wood, who is a mindset coach and guested on this show actually. And I was going into a webinar where I was going to teach hundreds of people and I was nervous. And she said, this isn't about you, this isn't about you, this is about them. And that was what I needed in order to show up and just give and serve and make sales. Because I wasn't thinking that I would be viewed as a narcissist. I wasn't thinking about what was in it for me. I was excited about the possibility. But if you can position promotions in your brain as being about and for the benefit of your client. For a lot of people, that's what it takes to sell. Also think about this, what you consider to be aggressive promotion or like pushy or too far other people are going to be thankful for. Let me give you an example. I live in the woods in the middle of nowhere and not a lot happens in my community. And a little community center nearby just bought this movie screen. It's like this inflatable movie screen from Amazon and they're now screening movies on Saturday nights and you can go and drive up and watch a free movie and then they're gonna be selling concession and snacks. Okay? And one of my neighbors phoned me on behalf of the center and said, hey, I just wanted to invite you to this movie tonight. And I said, oh well, I can't go, but I'd love to go. When's the next one? She told me when the next one was. And some people might go, oh my gosh, cold calling, how invasive, how pushy. But I was so thankful cuz I know I wouldn't have found out about this if it weren't for her going the extra mile and the fact that this was something that I would actually enjoy and I'd actually want to participate in. I was so touched that she thought of me. Let me give you another example. I have an account with ChatGPT and I use it all the time. I'm having a lot of fun playing with AI technology and finding new ways to use it. And I'd heard talk about like a custom GPT or whatever, that sounded really technical to me. That sounded like something that was hard to build. Now cut to a couple days ago I was talking to someone on my team about how I tried to feed like a whole bunch of data into Chat GPT and it was too much data so it wouldn't take it. And she goes, oh well, if you pay for Chat GPT you can do this. Like you can make a yada, yada yada. And I'm like, what? I didn't even know you could pay for ChatGPT. I have the account, I use it multiple times a week. And I didn't know that I could pay to use more features and use it in a way that betters me and my business even more because they never sell to me and they probably have their own reasons for doing that. They're probably just trying to like collect tons and tons of data. But yeah, I didn't know that that was an opt and so I've never given Chat GPT my money, but if they had sold to me, I might have gone, oh wow, yes, absolutely. Here, take my money. So this is your sign to shoot your shot and go make sales. To challenge what your brain is telling you is aggressive and pushy and go out there and try and close some leads and try and change some lives. I'll even help you do it. There's a free sales post caption template down in the the show notes of this episode. You can also get it in my Instagram Bio or my TikTok bio, wherever you found me. You can get it from there. It will walk you through how to write a sales post and you can post that on Instagram. You could also follow up with three leads in your Instagram dms. Three leads who dropped off and never bought and asked them if they're ready now. You could also pitch yourself in your stories on Instagram and add a link to work with you. You could also reach out to three of your best clients who you have ever worked with, worked with and let them know about a new offer that you have or ask them if they want to come back and work with you again. You can ask for those sales. You can go out there and shoot your shot. You can sweep up the 9 out of 10 sales that will only come to you if you take action. Go out there and get them and build your business and I'll talk to you in the next episode.