Podcast Summary: “Start This Strategy Now to Make More Sales in January, 2026!”

Podcast: Shiny New Clients!
Host: Jenna Harding
Episode Air Date: December 1, 2025
Episode Length: ~24 minutes
Intended Audience: Entrepreneurs, woman-owned businesses, service providers, and digital marketers

Episode Overview

In this focused and motivating episode, Jenna Harding challenges the common belief that people don’t buy in January, especially after the holiday spending rush. Instead, she lays out a practical, mindset-shifting strategy for business owners and entrepreneurs to prepare now (at the end of 2025) for successful sales in January 2026. The episode flows with actionable insight, marketing psychology, entertaining anecdotes, and Jenna’s signature “cheerleader with tough love” energy.

Key Discussion Points & Insights

1. Debunking the January Sales Myth

• Challenging Limiting Beliefs: Jenna opens by dismantling the myth that “nobody buys in January,” emphasizing that people invest in things they value regardless of the time of year.

  • Quote: “If someone wants what you sell and you have strong clear messaging and you offer it to them, they will buy it. Period.” (02:02)

• Personal Anecdote: She shares a story from her own life—taking a risky 12-hour $18 Megabus ride from Toronto to New York just to attend a small workshop in her 20s—to reinforce that people will go to great lengths for something they truly want.

  • Quote: “Someone sat on my face. Do you know how uncomfortable a red eye Megabus is?... But I paid for the thing that I wanted.” (03:00-04:10)

2. Mindset Reset for January Success

• Action Step 1: Believe it’s possible to have great January sales.
  • Listen and challenge your own brain if it tells you, “My people are different, they don't buy in January.”
    • Quote: “Just because your brain is saying it does not mean it’s true.” (09:12)

3. The Visibility & Generosity Strategy for December

• Action Step 2: Use December to focus on visibility, giving, and nurturing relationship-building rather than hard selling.

  • With the ad market saturated and inboxes overflowing, stand out by being generous, valuable, and fun on social media and email.
  • Jenna suggests sending “value emails,” nurturing your audience, and boosting your presence instead of onboarding new clients (unless that works for you).
    • Quote: “People are opening their phones right now and being sold to and you can show up there with a smile on your face, giving and being generous.” (10:28)

• Her Client Example: The “Growth Spurt Challenge”—an internal, unsustainable sprint her clients do for visibility—but you can replicate the idea by amping up fun, visibility, and engagement now.

  • Quote: “Grow now, have fun now, get eyeballs and visibility now so that when you sell in January, you have everyone’s attention and love and trust.” (14:56)

4. Set Up Your January for Selling

• Action Step 3: Plan to actively sell in January.

  • Sell your regular offers OR finally launch that idea you’ve been sitting on—beta-style, quick and dirty, not perfect!
  • Jenna describes her own “VIP Days” beta launch: “I didn’t even have connections set up. I was like, I'll email you by the end of the day with details just to get it out there, just to see if this thing has legs.” (17:40)

• Tip: Don’t try to perfect or build everything before a launch; beta test and refine as you go.

  • Quote: “Start strong, start in January. If you keep putting it off, you’re going to keep putting it off.” (19:00)

5. Why January is Actually a Prime Buying Month

• People get new budgets (for business, personal wellness, pets, etc.), Health Savings Accounts refill, and resolutions drive motivation.
• “In a lot of ways, those people have more to spend than they did in December.” (20:30)
• Quote: “We live in a consumeristic society. Consumeristic, if it’s not a word it is now!” (21:00, lighthearted)

6. Final Pep Talks and Practical Steps

• Recap of Steps:

  • Delete mindset blocks about January
  • Maximize visibility with generosity/engagement in December
  • Plan to sell with confidence in January—regular offers and/or a messy beta of your new idea
  • If people aren’t buying, check and fix your messaging
  • Take imperfect action and be excited about serving your clients

• Quote: “Do it fast, do it dirty. Go change lives. Go make money.” (23:02)

• Encouragement: “You don’t need to have your shit together, man. I just got a website... Thousands of clients in 55 countries and I was working off a kind of old wrong business name.” (22:24)

• Closing Mantra:
  “At the end of the day, this is all one big experiment. And the only way you know if an experiment is going to work is to take action and give it a shot and try it.” (24:00)

Notable Quotes & Memorable Moments

• On Mindset:
  “Just because your brain is saying it does not mean it’s true.” (09:12)
• On People’s Willingness to Buy:
  “If people need it and they want it, they will buy.” (06:00)
• On Launching Offerings:
  “You don't build it and then sell it. But that's another strategy for another day. Get the idea out there, call it a beta.” (18:08)
• On Entrepreneurship:
  “Do it fast, do it dirty. Go change lives. Go make money.” (23:02)
• Motivational Pep Talk:
  “What if it is that simple?... If you do, just play with letting yourself believe that you will become more attractive and people will be more interested in working with you.” (23:30)
• Lighthearted Realism:
  “I just got a website. Until now I didn’t really have a website. Look how big this business is.” (22:24)

Timestamps for Important Segments

• 00:00-02:30 — Jenna sets the stage, busting the “no January sales” mindset
• 03:00-04:10 — Jenna’s Megabus story (people buy what they want, no matter what)
• 09:12 — Challenge your brain’s objections to January sales
• 10:28 — How to stand out: visibility and generosity in December
• 14:56 — Client “Growth Spurt Challenge” example
• 17:40 — Beta launching new ideas in January
• 19:00 — The urgency to “start strong”
• 20:30-21:00 — Why January might be even better for budgets
• 22:24 — “You don’t need to have your shit together...”
• 23:02 — Pep talk: “Do it fast, do it dirty...”
• 24:00 — “It’s all one big experiment...” (ending mantra)

Tone and Style

Jenna’s tone is energetic, encouraging, candid, and occasionally a bit cheeky. She blends actionable advice with relatable stories, tough love pep talks, and a heavy dose of authenticity—making her advice both practical and personally motivating.

Episode Takeaways

• Don’t buy into myths about slow months—January can be a goldmine if you prep now.
• Use December to amp up relationship-building and visibility, not just hard selling.
• Get ready to sell confidently in January, both regular offers and any new ideas you’ve been stalling on.
• Perfection isn’t necessary—action is.
• If you’re struggling, check your messaging… and don’t hesitate to reach out for help.

Next Episode Teaser:
Jenna will cover “pricing your offers and a two-step formula for pricing” in the next episode—recommended for anyone stuck on pricing!

For more:
Check out Jenna’s website (linked in episode notes) and consider her Magic Marketing Machine program for deeper support.