Shiny New Clients! Episode Summary: "Stream this when you need a Posting Pep Talk"
Podcast Information:
- Title: Shiny New Clients!
- Host: Jenna Harding (Warriner)
- Description: The marketing podcast that helps you attract shiny new clients to your business using social media, marketing strategies, and a heaping scoop of fun (with episodes that are 25 minutes or less). If you've got a business – this is the show you need to fill your calendar with perfect clients.
- Episode: Stream this when you need a Posting Pep Talk
- Release Date: December 30, 2024
1. Introduction: Setting the Stage for a Posting Pep Talk
In the opening segment, Jenna Harding introduces the episode’s focus: providing a motivational boost for business owners hesitant to post content on social media. Jenna emphasizes the mental barriers that often prevent entrepreneurs from sharing their content, especially when they are the face of their business.
Notable Quote:
"It is a mental game. So, yes, I give my clients strategy, yes, I help them with marketing psychology and making sales. But I am very aware that there are other things happening in our brains that are the things that keep us from posting."
– Jenna Harding [00:33]
2. The Growth Spurt Workshop: A Two-Week Content Challenge
Jenna delves into her Growth Spurt Workshop, a live, exclusive two-week program designed to accelerate account growth through intensive content posting. The workshop encourages participants to experiment with various content types, shedding the fear of imperfection and embracing experimentation.
Key Points:
- Purpose: To facilitate rapid growth by focusing solely on growth-oriented content.
- Method: Participants post extensively, testing new ideas without the pressure to convert immediately.
- Outcome: Identifying effective content strategies and building confidence in posting.
Notable Quote:
"To rip the band aid off, to figure out what works, to experiment with things you've never tried and really give yourself the space to succeed."
– Jenna Harding [02:17]
3. Motivational Boost: "Burn Your Best Shit"
A pivotal moment in the episode features a clipped motivational speech titled "Burn Your Best Shit." Jenna uses this powerful message to urge listeners to abandon perfectionism and share their best yet unposted content.
Clip Highlights:
- Message: Stop saving perfect content for a "rainy day" and post it immediately.
- Purpose: Challenge the internal voice that dictates waiting for the perfect moment.
- Action: Encourage immediate action to build momentum and demonstrate confidence in your content.
Notable Quotes from Clip:
"Burn your best shit. By this, I mean that photo where you went and got a photo shoot and then you never shared the photo that they took because you were waiting for the perfect moment..."
– Speaker D [02:17]
"We're going to post it to prove to the voice that you will. That you believe that you will come up with something as good as that one idea again."
– Speaker D [02:46]
Jenna’s Commentary: Post-clip, Jenna reinforces the message by advising listeners to write the mantra "Burn your best shit" on a sticky note as a constant reminder to overcome procrastination in posting content.
Notable Quote:
"Remember not to save stuff for a rainy day... Just rip off the band aid."
– Jenna Harding [03:37]
4. Implementing the Growth Spurt: Real Client Success Stories
Jenna shares compelling testimonials from clients who have successfully completed the Growth Spurt Challenge, demonstrating the program's effectiveness across various account sizes and business types.
Success Stories:
- Client A: Achieved a 304% increase in account reach.
- Client B: Elevated their status as an authority in their niche.
- Client C: Experienced unexpected sales growth, including new coaching program sign-ups.
- Client D: Improved reach and engagement despite a small follower base (under 200 followers).
Notable Quotes:
"Accounts reached is up 304%."
– Client A [04:57]
"This growth challenge is actually helping me step back into my power as an authority in this space."
– Client B [05:10]
"I just jumped into my bank account and had a deposit... Someone signed up for my online coaching program who I don't know."
– Client C [05:30]
"My reach and engagement has definitely improved even though I have a small following."
– Client D [06:00]
5. Magic Marketing Machine: The Complete Growth Solution
Jenna introduces her comprehensive program, Magic Marketing Machine, which incorporates the Growth Spurt Challenge as a core component. This program is tailored for service-based business owners aiming to attract clients through Instagram with minimal daily effort.
Program Highlights:
- Growth Content: Focus on content that increases visibility and engagement.
- Nurture Content: Build relationships with your audience.
- Sales Content: Strategically promote your services without being pushy.
- Tools Provided: Workshop recordings, workbooks, idea generation resources, and step-by-step strategies.
Notable Quote:
"It's a robust program. It has everything that you need in order to nail it on Instagram. And in a way that's sustainable, in a way that feels good, you can sell in a way that feels comfortable, you can show up in a way that is authentic."
– Jenna Harding [07:58]
6. Actionable Steps: Encouragement to Start Posting
Concluding the episode, Jenna passionately urges listeners to take immediate action by posting content without further delay. She emphasizes the importance of moving past hesitation and leveraging the strategies discussed to grow their businesses.
Final Motivation:
"Okay, that's it. Go post something. Okay? Just go. Don't start another episode. Close Apple Podcasts. Go post something for your business."
– Jenna Harding [08:20]
Key Takeaways:
- Overcome Mental Barriers: Recognize and address the psychological hurdles that prevent consistent content posting.
- Growth Spurt Workshop: Engage in a focused, two-week content challenge to boost social media presence and discover effective strategies.
- "Burn Your Best Shit": Let go of perfectionism by sharing your best unposted content to build confidence and momentum.
- Client Success: Proven results from the Growth Spurt Challenge highlight its effectiveness across diverse business scenarios.
- Magic Marketing Machine: A comprehensive program offering tools and strategies to manage and grow your Instagram presence efficiently.
- Immediate Action: Start posting content now to foster growth and attract shiny new clients.
This episode serves as a powerful motivator for business owners to take decisive action in their social media strategies, providing both psychological encouragement and practical steps to enhance their marketing efforts.