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Welcome to Shiny New Clients, the marketing podcast that helps you attract shiny new clients to your business. We talk about social media marketing. I'll give you actionable strategies to get more clients today and the mindset that it takes to grow a business all in 25 minutes or less. Whether you're an online business owner or have an in person service or even a course or membership, if you've got a service based business, this is the show you need to fill your calendar. I'm Jenna Harding, your new marketing coach and this is Shiny New Clients. That pesky Instagram algorithm just changed again in 2026. Here's what you need to know so you can keep getting your content in front of ideal clients. As a social media expert and someone who has helped business owners grow on Instagram and get clients from their posts for, I don't know, eight years or something, I don't know how long I've been doing this a long time. Enough time to see a lot of my clients brand new business owners and build six figure businesses mostly credited to the clients they're getting on Instagram. I've been in this game a long time and I do have one opinion about the Instagram algorithm that I hold firm to. And ironically it is this. None of the updates ever actually matter as long as you know one thing. And that thing is get people to touch your posts. And in all my time and in all the updates and all the iterations of this app, none of that has changed. We're always creating content that interests our ideals, ideal client. We're doing research to figure out what they need to hear from us. And then we're making content based on what they're going through and what they need. And then we're building every single post to be touched. In my program Magic Marketing machine, we we call this using engagement attractors. Instead of just creating a post and hoping people interact with it, you are building every post to be touched. And that is one thing that this new update really wants you to do. But they don't want any old engagements, they want a very specific one. The new Instagram algorithm in 2026 really wants people tapping the paper airplane and sharing your content amongst each other. Instagram's eyes. This means creating community, creating conversation. You might remember last year they had a really strong push towards direct messages. And remember also Meta owns WhatsApp. So like WhatsApp, Messenger, Instagram, DMS, they really doubled down on that last year and they wanted people having conversations, which means you need to make content that makes people want to share it. And as a directive that might have you going in your head right now, like, well, how the heck am I supposed to do that? How am I supposed to just create shareable content? So I'll give you a couple ideas for that right now. But when I learned this, it made something else make perfect sense. So if you came to this podcast, because you know me from Instagram, where I am at Jenna's page page with an I, you probably have seen my B Roll Reels ideas series. It is my most popular series. I get the most views when I give B roll ideas to business owners. And most of my followers come from my B roll Reels ideas. Now, I use essentially the strategy that I teach, which means I can't just post B roll reel ideas. I'm here for clients, right? So I also have to have my nurture and my sales content. But the B roll reels ones, they get the most views and they always get the most followers coming in off of them. And I recently noticed they get shared a ton. And I wonder to myself, I. I'm giving a goofy B roll reel idea. Who is sharing these? Like, literally, who is sharing these? I was. I was kind of baffled by it. So I made a post saying, hey, who's sharing these? Like, where are these going? Where are you sending me? I was, like, making a joke about it. Mom, it's dark in here. Mom. And then in the comments, my followers all told me that a lot of my cli. My followers, because they have businesses, they have a personal account and a business account, and they are sending the B roll Reels ideas to their other account so that they remember to make them, which means I have all these inflated shares. And then the algorithm sees people are sharing the post, and then the algorithm sends that post to more people because it's getting the exact engagement that the new algorithm wants it to have. So they have a priority on shares, especially post being shared to the direct messages. And that is probably a big, big part of why my B Roll Reels series is always my thing that gets the most views, because it has all of those shares. Fascinating stuff, right? Let's talk about you. What can you say that's going to get people hitting the little paper airplane button? That's what it is, right? It just looks like a little triangle, but I think it's a paper airplane. That's why it indicates send on Instagram. So what can you be posting that gets people sharing? I'm going to give you three options for shareable content that you can make Right now, that will work for your specific business. But first, I have a guest recording here from one of my alumni from Magic Marketing Machine, Molly Donlin, who wants to tell you a quick story. Then we'll come back and talk about what you're going to post this week.