Podcast Summary: Shiny New Clients!
Episode Title: The Full Scoop with Trial Reels (and how people are ACTUALLY using Trial Reels on Instagram)
Host: Jenna Harding (Warriner)
Release Date: March 3, 2025

Introduction

In this episode of Shiny New Clients!, host Jenna Harding delves deep into the evolving landscape of Instagram's Trial Reels feature. Aimed at helping service-based business owners attract new clients through effective social media strategies, Jenna shares actionable insights and real-world applications of Trial Reels to enhance visibility and engagement.

Understanding Instagram's Trial Reels

Speaker B (Jenna's guest or co-host) begins by demystifying the concept of Trial Reels on Instagram, providing listeners with a foundational understanding of how the feature operates within the platform's algorithm.

• Algorithm Mechanics:
  "When you first post something on Instagram, it is shown to typically some of your followers and some strangers... If those people touch your post, if they engage with your post, they touch their screens, then it's shown to some more people." [00:50]

  This highlights the initial distribution strategy of Trial Reels, emphasizing the balance between reaching existing followers and new audiences.

• Engagement Attractors:
  Jenna introduces her proprietary strategy, “engagement attractors,” designed to encourage interactions.
  "We build all our posts to be touched so that you're being super strategic. And then it becomes second nature to be getting engagement." [02:10]

  These attractors are tailored elements within a post that prompt viewers to interact, thereby signaling the algorithm to broaden the post's reach.

The Importance of Content Merit

A critical point discussed is the necessity for content to stand independently without relying solely on existing follower support.

• "When you post a trial reel, it is shown to strangers who are selected from Instagram... The content has to stand on its own two feet. I'm not going to immediately get likes because my sister is watching it." [03:45]

  This underscores the importance of creating high-quality, engaging content that resonates with new audiences, ensuring organic growth rather than dependent on a pre-established follower base.

Strategic Repurposing of Content

The conversation shifts to practical strategies for leveraging Trial Reels effectively.

• Repurposing High-Performing Content:
  Jenna suggests transforming previously successful posts into Trial Reels to maximize their reach.
  "If you've had a post really do well and bring you a lot of followers, then it's reasonable to assume it will perform well again as a trial." [04:30]

  This tactic leverages proven content to attract new followers and potential clients, ensuring efficiency in content marketing efforts.

• Slow and Steady Growth Approach:
  Emphasizing quality over quantity, Jenna advocates for focusing on acquiring followers who are perfect clients rather than chasing viral metrics.
  "If I get one new follower that's a perfect client... I'm happy about that one person and I think you should be too." [05:15]

  This approach prioritizes meaningful interactions and client relationships over superficial follower counts.

Practical Tips and Best Practices

Jenna shares actionable tips for maximizing the effectiveness of Trial Reels:

1. Differentiate Trial Content:
   Modify calls-to-action (CTAs) or audio tracks when repurposing content for Trial Reels to distinguish them from main feed posts.
   "I might put up a B roll reel up. And in the trial, it has a different audio." [06:00]

2. Experimentation:
   Encourage listeners to experiment with their content strategies using Trial Reels to discover what resonates best with new audiences.
   "If you want to scamp with us, come on in." [07:20]

3. Utilize Free Resources:
   Jenna highlights the availability of free resources in the show notes, designed to complement the strategies discussed and further aid listeners in their marketing endeavors.
   "I have a bunch of freebies I've been playing with, like making different trainings and stuff." [08:10]

Conclusion and Final Thoughts

Jenna wraps up the episode by reiterating the potential of Trial Reels in driving organic growth and attracting ideal clients. She encourages listeners to implement the discussed strategies and take advantage of the available resources to enhance their social media presence.

• "Imagine what we can do together. This is our chance." [09:50]

Jenna's enthusiastic closing serves as a motivational call to action, urging business owners to leverage Trial Reels as a strategic tool in their marketing arsenal.

Key Takeaways

• Engagement Attractors are essential in prompting interactions that signal Instagram’s algorithm to increase post visibility.
• Content Merit is crucial; Trial Reels must stand independently to attract genuine engagement from new audiences.
• Repurposing Successful Content can efficiently enhance reach and attract new followers with a higher likelihood of conversion into clients.
• Quality Over Quantity: Focusing on meaningful interactions and attracting ideal clients leads to more sustainable business growth.
• Experimentation and Adaptation are vital in navigating and maximizing new social media features like Trial Reels.

Notable Quotes

• Speaker B:
  "If you get one new follower that's a perfect client... I'm happy about that one person and I think you should be too." [05:15]

• Speaker B:
  "If this is what you got from my free stuff, just imagine what we could do together." [08:45]

• Speaker B:
  "Go post a trial reel." [10:00]

This episode provides a comprehensive exploration of Instagram's Trial Reels, equipping listeners with the knowledge and strategies necessary to harness this feature for substantial business growth.