Podcast Summary: "the strategy working for businesses on IG right now"

Podcast: Shiny New Clients!
Host: Jenna Harding (Warriner)
Date: September 21, 2025
Episode Length: ~20 minutes

Overview

In this episode, Jenna Harding dives into the Instagram marketing strategy that’s helping service-based businesses land more of their ideal clients right now. She explores why using Instagram personally is nothing like driving real results for your business, lays out her “growth, nurture, sales” content framework, and shares actionable insights for creating content that does the heavy lifting so sales become easy and authentic. All with Jenna’s signature blend of practical advice and witty, relatable storytelling.

Key Discussion Points & Insights

1. Why Personal IG Experience ≠ Business Marketing Savvy

• Jenna opens with a relatable analogy: just watching Bob Ross paint doesn’t make you a painter, just like passively using Instagram doesn’t naturally mean you know how to use it for business.

  • Quote: “Just because you've seen content or posted Halloween costumes on there… social media as marketing is a completely different beast.” (02:23)

• She points out the false confidence people often have because they spend time as users, not marketers.

  • “You probably already know how this whole thing works, right, because you spent so much time on it. But using Instagram for business… is a completely different beast.” (02:24)

2. What DOESN'T Work: "Theme Day" Content Strategies

• Jenna debunks the idea that just theming posts (“Throwback Thursday,” “Story Wednesday”) constitutes a real strategy.
  • Quote: “That is not a content strategy. That is giving your days of the week themes. That does not guarantee that you're getting the right marketing psychology touchpoints… or building trust with your audience.” (04:41)

3. Trust is the Prerequisite for Sales

• The need for authentic trust comes up repeatedly:
  • “People will only ever buy from you when they trust you. Just like you're not going to hand over a thousand dollars to somebody that you just met on the street.” (05:30)
• She stresses that a good sales process should feel positive on both sides, not manipulative.
  • “If you don’t want to be the person who focuses on reversing objections… you want to find an authentic and good feeling way to sell… you need to build trust.” (06:07)

4. The “Growth, Nurture, Sales” Content Framework

• Jenna introduces her core strategy:
  • Growth Content: Attracts new people (exposed via the algorithm).
  • Nurture Content: Warms up the audience, builds connection, establishes trust.
  • Sales Content: Directs the warmed audience to buy or consult.
  • Quote: “There's three types of content that you need… when your content is doing the heavy lifting, sales calls get a hundred times easier.” (09:50)

5. The Real Goal: Content That Sells Before the Call

• Jenna explains how strategic content simplifies the sales process:
  • “Ideally, you're just answering questions and taking their credit card information.” (10:56)
• She contrasts this with the ‘old’ way where leads are skeptical and confused on sales calls.
• The Instagram algorithm can be a gift when leveraged with strategic content—automatically putting your message in front of the right people.

6. Why Looking "Polished" Isn't Enough

• Jenna distinguishes herself from other marketing coaches:
  • “Sure, I want your feed to look cohesive… but that is not the point. The point is that you know exactly what you need to post to get people to buy from you.” (07:37)
• Authenticity and strategy trump perfect aesthetics.

7. Client Stories and Fun Side Effects

• Tells a real-world story of a client recognized by a stranger who followed her Instagram—proof of reach, but emphasizes it’s just a fun “byproduct” rather than the sole goal.
  • Quote: “It's not the point, it's not the focus, but it is a little fun byproduct, my friend.” (08:11)

8. Real-World Application & Call to Action

• Jenna plugs her Magic Marketing Machine program, which includes Instagram audits, coworking calls, and access to her growth challenge.
• She encourages business owners not to put off their marketing—autumn is prime client-getting season.
  • “This is the perfect time, the perfect energy to take your business seriously and to take growth seriously so we can hit those end of year goals.” (13:15)

Notable Quotes & Memorable Moments

• On the difference between personal and business Instagram use:
  “Just because you've seen content or posted Halloween costumes on there… social media as marketing is a completely different beast.” (02:23)
• On ineffective content strategies:
  “That is not a content strategy. That is giving your days of the week themes. That does not guarantee that you're getting the right marketing psychology touchpoints… or building trust with your audience.” (04:41)
• On trust and enjoyable selling:
  “If you don’t want to be the person who focuses on reversing objections… you want to find an authentic and good feeling way to sell… you need to build trust.” (06:07)
• On the end goal:
  “When your content is doing the heavy lifting, sales calls get a hundred times easier.” (09:50)

Episode Timestamps

• 00:00 – 03:30: Intro, personal anecdotes comparing learning vs. doing, misconception about “knowing” Instagram
• 03:30 – 06:30: Why just using Instagram isn’t enough for marketing; difference between content for fun vs. content for sales
• 06:30 – 09:00: Trust as the foundation of online selling, importance of social proof, connecting with your audience in their own words
• 09:00 – 12:00: Introduction to the growth-nurture-sales framework, how the right content simplifies selling, real client example
• 12:00 – 15:30: The realities of sales calls with and without strategic content, how “doing the hard work now” pays off later
• 15:30 – 20:00: Why now (fall 2025) is the perfect time for marketing, program announcements, invitations to connect with Jenna on Instagram

Tone & Style

Jenna speaks with informal warmth, humor, and motivational directness—peppering in relatable analogies, nerdy marketing enthusiasm, and encouragement. She stays personal and practical, often referencing real client situations and her own approach as a coach.

Takeaways

• Instagram marketing for business is a learned skill, separate from personal use.
• The most effective Instagram strategy uses three content types: growth, nurture, and sales.
• It’s trust—not clever themes or aesthetics—that converts followers into buyers.
• Strategic, intentional content makes sales calls dramatically easier.
• Now is the best time to get serious about your marketing efforts and set yourself up for success.

For enrollment or Instagram DMs, connect with Jenna at @jennaspaige.
See you for the next episode!