Podcast Summary: Shiny New Clients! Episode - "What to Post on Instagram When You Think You're 'Too Boring' for Content"

Release Date: June 2, 2025
Host: Jenna Harding (Warriner)
Duration: Approximately 20 minutes

Introduction

In the episode titled "What to Post on Instagram When You Think You're 'Too Boring' for Content," Jenna Harding addresses a common concern among business owners and content creators: the fear of having nothing interesting to share on social media. She empathizes with listeners who feel their lives or businesses are too monotonous or formal to produce engaging Instagram content. Jenna's goal is to dismantle this misconception and provide actionable strategies to create captivating content, regardless of one's perceived level of excitement.

Addressing the "Boring" Content Dilemma

Jenna begins by acknowledging that everyone experiences moments of doubt about the interestingness of their lives or businesses. She shares a personal anecdote about managing the social media account for a gynecologist specializing in vaginal revitalization (also known as vaginal rejuvenation). The sensitive nature of the topic initially posed challenges in making the content appealing and appropriate for social media platforms.

Notable Quote:

"No one is allowed to complain and say that they have nothing to post about or that there's nothing appropriate in their business to post about."
(Timestamp: 02:30)

Redefining Entertainment on Instagram

To combat the feeling of being "too boring," Jenna emphasizes the need to redefine what constitutes entertainment on Instagram. She broadens the definition beyond typical entertaining content like memes or goofy antics to include various forms of engagement that resonate with audiences.

Key Points:

• Entertainment Variety: Entertainment can range from podcasts and news to puzzles like Sudoku.
• Personalization: Businesses don't need to adopt generic entertainment methods; they can tailor content to their unique strengths and interests.

Notable Quote:

"Entertainment isn't just what you see me do on Instagram, like jump around and be goofy. You have options. You can be sudoku."
(Timestamp: 03:45)

Balancing Entertainment and Sales

Jenna highlights the importance of balancing entertaining content with sales-oriented posts. She warns against solely focusing on selling products or services, as this approach can alienate followers and reduce engagement.

Key Points:

• Building Community: Use entertaining content to foster a sense of community and trust.
• Sales Integration: Integrate sales messages seamlessly into engaging content to maintain follower interest and drive conversions.

Notable Quote:

"We're here to entertain. We're here to build community. We're here to give people a taste of what it's like to work with us through the lens of entertaining them through short form content."
(Timestamp: 05:10)

Creating Engaging B-roll Visuals

Jenna introduces the concept of B-roll—supplementary footage or visuals that enhance the main content. She demonstrates how creative B-roll can transform seemingly mundane topics into visually appealing and engaging posts.

Examples Provided:

• Elaborate Sandcastles: Adding playful elements to email marketing content.
• Funky Floaties: Using colorful inflatables to add humor and personality to informative posts.
• Peeling an Orange: Utilizing natural and vibrant backdrops to maintain viewer interest.

Notable Quote:

"She could literally put on the screen a tip on how to know if your email open rates are industry average and it's her on a floating freaking inflatable chihuahua underneath it add music and that works."
(Timestamp: 10:20)

Storytelling as a Content Strategy

Jenna asserts that storytelling is a powerful tool for creating engaging content. Sharing personal stories or anecdotes can make content more relatable and interesting to the audience.

Key Points:

• Authenticity: Genuine stories resonate more with viewers.
• Engagement: Passionate storytelling captivates attention and encourages viewers to engage and share.

Notable Quote:

"If you've ever not liked yourself on camera, chances are you were talking about something that didn't really light you up."
(Timestamp: 14:05)

Overcoming Self-Doubt in Content Creation

Addressing skeptics and those who believe they lack interesting stories, Jenna shares her own experiences to illustrate that everyone has unique and compelling narratives to share.

Personal Anecdote: Jenna recounts her discovery of a local greenhouse and the unexpected adventure that ensued when she interacted with the owners. This story demonstrates how ordinary experiences can become engaging content through storytelling.

Notable Quote:

"If you're looking for stories and you love telling stories, you can all find stories if you're looking for them."
(Timestamp: 17:30)

Behind the Scenes: Sharing Your Unique Life

Jenna encourages listeners to showcase behind-the-scenes aspects of their lives or businesses. This transparency can humanize brands and create deeper connections with the audience.

Key Points:

• Relatability: Sharing everyday activities, such as packing lunches or managing a household, can attract viewers who find these actions relatable and comforting.
• Diversity of Content: Behind-the-scenes content can vary widely, from office environments to personal hobbies, making it versatile and engaging.

Notable Quote:

"Even if you're just like, I live in a suburb and I have a cat and I have kids, and that's what I do all day... anything you do would be interesting to me."
(Timestamp: 19:45)

Conclusion

Jenna wraps up the episode by reinforcing that no life or business is too boring to create engaging Instagram content. By redefining entertainment, balancing sales with community-building, utilizing creative visuals, embracing storytelling, and sharing behind-the-scenes moments, anyone can attract and engage a loyal following. Jenna's insights empower listeners to overcome their content creation fears and fill their Instagram feeds with what truly makes their businesses shine.

Final Notable Quote:

"Backdrops, storytelling, behind the scenes. That's how you make your uninteresting life or job or business interesting and eye-catching."
(Timestamp: 20:00)

This episode serves as a comprehensive guide for business owners and content creators seeking to enhance their Instagram presence. Jenna Harding effectively dismantles the myth of "boring" content, providing practical strategies backed by personal anecdotes and professional expertise. Listeners are left with the confidence and tools needed to transform their social media approach, ultimately attracting "shiny new clients" to their businesses.