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In this episode we interview entrepreneur Sully Tyler and talk about his golf club brand that he scaled to 10 million in revenue and sold earlier this year. Sully also runs an email marketing agency called Ecom Growers and his own personal blog where he’s trying to grow traffic.

Show Notes:

2012 accidental entrepreneur
Volusion, Big Commerce, Shopify
Worked with 4 students and designed a golf driver
Facebook ads first
Scaled to under 10M
MER - Metrics P&L
Forget attribution
High engagement, conversational, founder-base emails
A, B, C quiz on new products
Get customer to feel like they're building brand with you

Where to find Sully:

https://www.sullytyler.com/

https://www.ecomgrowers.com/

https://twitter.com/thesullytyler