Podcast
Shoponomics: Ecommerce Masterclass
Hosted by Shoponomics · EN
A weekly show where we review ecommerce brands and dive deep into the brand, website, marketing, conversions, the tech stack, and more.
10episodes
Episodes
Newest firstAll episodes
SEO Content Expert Maddy Osman Discusses Content Strategies For Businesses
Dec 20, 202200:43:36Tap to summarizeIn this episode we talk to Maddy Osman on content strategies that drive engagement and SEO results. Maddy goes through her process and discusses various tools she uses to help with content development. Points we discussed: Enterprise, B2B, SASS, Web Hosts Obsession with style and reader experience Create custom graphics Content gap analysis Product descriptions, landing pages Clearscope data Marketmuse What are the metrics you most use to gauge success organic traffic, returning visitors, backlinks, What do you count as a conversion? Keyword rank tracking They work with Goodcover - renter's insurance NextS - most traffic Look at people also ask questions Featured snippets Google quality rater guidelines Process street Grammarly Kinsta Tea Leaves Where to find Maddy Osman: https://twitter.com/maddyosman https://www.linkedin.com/in/madelineosman/ https://www.youtube.com/c/MaddyOsman https://www.pinterest.com/maddyosman/ https://www.theblogsmith.com/
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Learn From An Agency Owner & DTC Founder
Dec 6, 202200:29:32Tap to summarizeIn this episode we interview entrepreneur Sully Tyler and talk about his golf club brand that he scaled to 10 million in revenue and sold earlier this year. Sully also runs an email marketing agency called Ecom Growers and his own personal blog where he’s trying to grow traffic. Show Notes: 2012 accidental entrepreneur Volusion, Big Commerce, Shopify Worked with 4 students and designed a golf driver Facebook ads first Scaled to under 10M MER - Metrics P&L Forget attribution High engagement, conversational, founder-base emails A, B, C quiz on new products Get customer to feel like they're building brand with you Where to find Sully: https://www.sullytyler.com/ https://www.ecomgrowers.com/ https://twitter.com/thesullytyler
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Interview With SpyFu On Keyword Analysis For SEO & PPC
Nov 30, 202200:31:16Tap to summarizeIn this episode we interview Jeff Axton from SpyFu, a marketing SAAS company that helps people with keyword research for SEO & PPC. Jeff walks us through how the tool works, gives us some tips and overall industry advice for marketers who want to upgrade their marketing chops. Learn more about SpyFu at: https://www.spyfu.com/ If you'd like to be a guest on Shoponomics please fill out the form here: https://www.emarketed.com/about/#contact If you'd like help increasing revenue you can find us here: https://www.emarketed.com/ https://twitter.com/emarketed https://www.instagram.com/emarketed/ https://www.linkedin.com/company/emarketed/
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Inbound Growth Expert Interview With Nigel Thomas
Nov 17, 202200:36:18Tap to summarizeIn episode 18 Matt Ramage and Daniel Solomon interview Nigel Thomas from Alpha Inbound, an agency focused on growth and retention in the D2C space. They discuss tactics used for paid social, growth, retention and more. Nigel talks about various tools he uses in the space and how his agency has helped companies scale revenue with digital marketing. Sites mentioned: Video Wise Gorgias Asana Triple Whale Shopify Geek Out Parker Where to follow and learn more about Nigel: Alpha Inbound Alpha Inbound on LinkedIn Alpha Inbound Podcast on Apple Alpha Inbound Podcast on Spotify
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Interview with Nisarg Mehta founder of Techtic Solutions
Nov 9, 202200:39:28Tap to summarizeIn this episode Matt Ramage interviews the founder of Techtic Solutions, a global web development company with offices in New York and India. Nisarg covers the following areas: Changes to the overall ecommerce landscape Headless development for ecommerce Shopify, Adobe Commerce, Big Commerce, Shopware D2C case studies (Amala Chai & ValYou) Follow Nisarg at: https://www.techtic.com/ https://www.linkedin.com/in/techticsolutions/ https://twitter.com/thenisargmehta https://twitter.com/techticsolution Follow Shoponomics at: https://twitter.com/_shoponomics http://shoponomics.net/ https://emarketed.com/about#contactus (fill out the form if you'd like to be on the show!)
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BFCM Prep Check Out Process
Nov 1, 202200:40:14Tap to summarizeIn this episode Daniel Solomon and Matt Ramage go through the check out process for 3 HUGE retailers. Black Friday / Cyber Monday is almost here so taking this time to go through your check out process is critical. Make sure to check out your website on desktop and mobile and have other users go through the process as well and provide feedback. Best Buy Zappos Robolox Make sure you're not missing out on any revenue by having problems or user experience issues with your check out process.
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Lego Website Audit
Oct 25, 202200:37:16Tap to summarizeIn this show Daniel Solomon and Matt Ramage from Emarketed review the world famous Lego brand. We discuss the following: User experience on their website Tech & marketing stack Facebook ads Google search results SEO
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Poly Website Audit
Sep 26, 202200:40:42Tap to summarizeIn this episode we dive deep into the Poly brand and look at the homepage, product pages, shopping cart and more. We also review their tech & marketing stack, Facebook (Meta) ads, Google Shopping results and more. Today's episode features Daniel Solomon and Matt Ramage from Emarketed. Sites mentioned on today's show: Poly Hubspot Built With Meta Ad Library Adyen Qualified
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Yash Chavan from Saral Interview - Influencer Marketing
Sep 13, 202200:36:25Tap to summarizeIn episode 13 of Shoponomics we go deep into influencer marketing with Yash Chavan from Saral. We discuss why brands need to influencers to grow and how if done properly can skyrocket sales. Yash talks about various tools he uses and gives us an overview of the new Saral platform. Yash also reminds us that influencer marketing has been done for much longer than we expected. To learn more about Saral visit: https://www.getsaral.com/ And they have an extensive library on all things related to influencer marketing here: https://www.getsaral.com/academy Connect with Yash Chavan here: https://www.linkedin.com/in/yctheman/
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Cameron Matthews from Made By Das
Sep 6, 202200:47:00Tap to summarizeIn this episode we talk to Cameron Matthews from Made By Das about audience development and email marketing. We discuss Klaviyo, flows, triggers, pop ups, resends, Shopify, Facebook ads, look a like audiences and more. To hire Cameron you can visit: https://madebydas.com/ Or email him with any questions: cam@madebydas.com DTC marketing solutions we discussed: https://www.klaviyo.com/ https://www.attentive.com/ https://www.facebook.com/business/marketing/facebook https://www.shopify.com/
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