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In this episode we talk to Maddy Osman on content strategies that drive engagement and SEO results. Maddy goes through her process and discusses various tools she uses to help with content development.

Points we discussed:

Enterprise, B2B, SASS, Web Hosts
Obsession with style and reader experience
Create custom graphics
Content gap analysis
Product descriptions, landing pages
Clearscope data
Marketmuse
What are the metrics you most use to gauge success
organic traffic, returning visitors, backlinks,
What do you count as a conversion?
Keyword rank tracking
They work with Goodcover - renter's insurance
NextS - most traffic
Look at people also ask questions
Featured snippets
Google quality rater guidelines
Process street
Grammarly
Kinsta
Tea Leaves

Where to find Maddy Osman:

https://twitter.com/maddyosman
https://www.linkedin.com/in/madelineosman/
https://www.youtube.com/c/MaddyOsman
https://www.pinterest.com/maddyosman/
https://www.theblogsmith.com/