Yang Su & Xing Su: Why the "Tesla Roadster" Strategy is the Only Way to Fix Senior Care

After decades spent scaling products for millions at Uber and Coursera, twins Yang and Xing Su hit a wall when their own grandparents entered the labyrinth of American senior care. Realizing that 80% of health happens outside the clinic, they walked away from the "software-only" trap to build Seen Health—a vertically integrated, brick-and-mortar health system that treats hospitality as a clinical requirement. This is a deep dive into the "Un-Silicon Valley" approach: why they built their own EHR from scratch, why they refuse to commercialize their tech, and how they are using the 50-year-old PACE model to prove that "high-touch" care can actually scale if you have the guts to own the pipes.