Every real estate agent, brand new or seasoned, wants to sell luxury listings. It's the market everyone dreams of getting into. It seems glamorous, unaffected in slow markets, and the commissions are higher.

The problem is, most say they want to get into luxury, but very few actually do. Why? Because they don't have a plan.

Luxury isn't just about bigger homes and bigger commissions. It's a completely different arena, where clients expect white-glove service, deep knowledge of neighborhoods, and an agent who can move comfortably in their world.

Without a strategy, most agents get stuck watching from the sidelines, while a small handful dominate the space.

What does it actually take to break into luxury? How do you use luxury marketing and branding to attract high-end clients?

In this episode, we break down a practical 12-month roadmap for turning "I want to sell luxury" into "I'm actually doing it."

You'll learn how to build a brand that screams sophistication, and create experiences that prove you belong in the luxury conversation.

Things You'll Learn In This Episode

-A "luxury identity" beats generic branding

Most agents start with business cards and headshots; in luxury, every detail of your brand must exude sophistication. How do you position yourself as a luxury brand from day one?

-Market knowledge is the real differentiator

You don't need 20 years in the business to be taken seriously. What you need is hyper-specific knowledge that appeals to high-end buyers. How do you make yourself look more credible than seasoned agents in luxury?

-Network where wealth actually gathers

In luxury, your clients are at art shows, wine tastings, charity galas, and country clubs. Why does being seen consistently in these circles matter more than blasting postcards to strangers?

-Experiences beat marketing pieces

Whether it's a high-end open house with a violinist or delivering a market update via FedEx, luxury clients pay attention to details. How can creating "wow" experiences separate you from the pack of agents who all look the same online?

About Your Hosts

Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively, Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it has grown and expanded from Las Vegas into multiple offices in Nevada, Utah, and beyond.

Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher's career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher's commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Breaking Into Luxury Real Estate: Strategies the TV Shows Don't Show You

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