Most agents think loyalty is earned once a deal closes. But here's the truth: past service doesn't guarantee future business. You can do everything right, deliver a flawless transaction, communicate perfectly, and still never hear from that client again.

The data proves it. Most clients say they'd use their agent again, but only a fraction actually do. Not because they didn't love the service, but because by the time they're ready to move again, they're simply no longer in flow with you. Someone else showed up first, connected better, or just stayed in touch. Real estate isn't a contact sport; it's a connection sport.

And that's the focus of today's session: learning how to stay top of heart, not just top of mind. If there are 30 deals sitting in your phone right now, the question isn't where your next lead is; it's whether you've been present enough to earn it. You don't need more cold calls, ads, or internet leads. You need more flow.

In this episode, we unpack what it really means to stay in flow with your clients. You'll learn why being "remembered" isn't enough, why your database is probably your most underused goldmine, and how to rewire your business with consistency and care.

Things You'll Learn In This Episode

-Past service doesn't equal future business

You can't rely on past clients to come back automatically. How do you stay front of mind in the moments that actually matter, when they decide to act?

-Your business problem isn't leads, it's flow

If you're not in connection with your people, someone else is. Why does consistency in small, human touchpoints outperform any lead-generation campaign?

-Connection beats conversion every time

The agent who listens, engages, and adds value wins long before a listing is signed. How do you use systems like the 5×5 and 8×8 to build presence, not pressure?

About Your Hosts

Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively, Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it has grown and expanded from Las Vegas into multiple offices in Nevada, Utah, and beyond.

Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher's career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher's commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

Cultivating Relationships: Why You're Losing Clients You Thought You'd Keep

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