For most real estate agents, cold calls, mass texts and emails are the bread and butter of our lead generation efforts. Digital outreach is a highly effective sales strategy, but with the rise of tech, the explosion of scam calls and increased consumer pushback, this method has faced legislative scrutiny.

On January 27, new FCC regulations were supposed to take effect, but they didn’t. Things are likely to stay the same, but that doesn’t mean we shouldn’t make sure we’re doing what’s necessary to be compliant.

The last thing we want to do is end up in the crosshairs of the FCC - the fines are heavy and it can do a ton of damage to our business.

What do we need to do to be compliant with our consumer communications? How do we make sure we get all the benefits of consumer communication, without the consequences?

In this episode, we’re joined by legal counsel, David B. Sanders. He shares what happened to the new FCC regulations, and how we can stay on the right side of the law.

As a business, you don’t want to be on the FCC’s radar. Take the steps to make sure that you’re in compliance with this because the fines are hefty. -David Sanders

Three Things You’ll Learn In This Episode

The current state of the FCC’s rulings Are the days of real estate agents doing mass calls, emails and texts about to be over?
How to stay off the FCC’s radar One of the most important things we all have to do is keep track of a do-not-call list. How do we stay on top of the records and avoid falling into the FCC’s crosshairs?
How to compliantly keep in touch with past clients As agents, we not only have to think about the new leads we contact, but our past clients too. What are the FCC’s rules regarding our sphere?

Guest Bio

Dave Sanders is a seasoned legal professional with extensive experience in real estate law. He has served as General Counsel for the Greater Las Vegas Association of REALTORS®, providing strategic legal guidance to the organization. Currently, Sanders is associated with Lex Tecnica, a firm specializing in providing high-caliber in-house counsel.

About Your Hosts

Your co-hosts are Brandon Roberts, founder of Signature Real Estate Group, and Chris Bishop, General Manager. Signature Real Estate Group was founded in 2013 and has grown to 600+ agents in multiple states. Collectively Brandon and Chris have trained and coached real estate brokers and agents all over the country, including helping agents become multi-million dollar producers in their first year. Signature has become known for its family atmosphere even as it grew and expanded from Las Vegas into multiple offices in Nevada, Utah and beyond.

Christopher Bishop is a seasoned real estate professional with over two decades of industry experience. He currently serves as the General Manager at Signature Real Estate Group, where he leads a top-performing team of agents and brokers, helping them achieve exceptional results in the competitive Las Vegas market. Christopher’s career includes a prestigious role as the President of the Nevada Association of REALTORS in 2020, where he worked to advance the real estate profession across the state. His dedication to the industry was recognized in 2021 when he was named REALTOR of the Year by the Greater Las Vegas Association of REALTORS. In addition to his leadership roles, Christopher has coached and mentored brokers and agents nationwide, helping them build successful real estate careers through his proven strategies and insights. Christopher’s commitment to excellence and passion for real estate have made him a respected leader and influential figure in the industry.

For communication and direct contact with our brokers, without all the noise of email and social media, jump on the Signature app, our company-specific app. You can even run your entire transaction through the app, including getting electronic signatures on documents. Just go to the Apple app store and search for “Signature real estate.”

Want to see what Signature Real Estate can do for your real estate career in Nevada and Utah? Looking for a supportive, collaborative culture to create a better balance of life and career? Reach out to Chris Bishop via email chris @‌signaturenv.com or phone: 702-205-5252.

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