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Hey there and welcome back to another episode of the Simple Pin Podcast. I titled this episode Number One Growth Strategy for Pinterest Marketing. That's a bit of a bold statement for this podcast title, but it is something that I feel every single person who dives into Pinterest marketing needs to know. Now, I am not one for making sweeping claims or selling quote unquote secrets, but sometimes you need to call out what works and say it out loud. You might be thinking that I'm going to tell you the secret to the perfect number of pins per day and how many new images you should create per post. I'm not in this episode, I'm going to be talking about our Inner Circle program and its upcoming open doors. The program is perfect for someone who needs to fully develop and understand their Pinterest marketing strategy as well as a plan to execute on that knowledge. To learn more about the Inner circle program, visit simplepinmedia.com ic that's the letter I, the letter C okay, with every webinar that I teach or lecture that I give, or even a Q and A, the number one question I get is always those nitty gritty questions. Number of pins per day? How many images should I create per post? Should I use a third party scheduling tool? Many times I have said to people that is putting the cart before the horse. It doesn't matter how many pins you pin per day if you don't know how to find trends that are trending on Pinterest. It doesn't matter how many fresh pins you create for each blog post if you don't know the type of content the Pinterest user is engaging with, digging deep into analytics to unlock the data keys that will help your account grow. I could go on and on, but that doesn't get to the heart of why I titled this episode the way that I did. Our company has two sides to its business model. First and foremost, we're an agency. Companies come to ask us for support, help, management, and to offload their Pinterest marketing so they can focus on other areas of their business. This part of our business drives over 80% of our income. Then there's this other side that we call education. This is where we teach for free on things like this on the podcast or YouTube as well as our paid teaching under our small products within our shop. But we didn't always have the shop. We had courses or memberships or challenges. And now we have our coaching program, the Simple Pin Inner Circle. And you know what we found? People learn better when they have community and coaching. Right now you can go into AI and put in any prompt about Pinterest marketing. In fact, we had it recently where somebody hired us for a strategy call and they pre sent us what ChatGPT gave them. You can ask them what methods I teach. Frankly, you can get a lot of information about how to do Pinterest marketing in less than a minute. But information without action is just information. It's not transformative, it doesn't create momentum and it doesn't actually do the work for you. I would argue that's why this person who booked a strategy call with us needed clarification on what ChatGPT was telling them. When you take information and you provide a learning environment that has a like minded people within the learning environment and you're all rowing in the same direction, you're looking for growth coupled with experts in an industry that you can ask questions to. That's where growth happens. That's where we see people take tiny steps towards big growth. It's where you can troubleshoot, ask questions and lean into what is working and not working on your account. It's why people covet masterminds in small groups where they can share inside information. The magic just doesn't happen with knowledge happens when you study, process, formulate and execute on a plan with knowledgeable leaders who will challenge you to keep excelling. When you're working alone in your business on say, your Pinterest marketing, it feels easy to feel like you're working in the dark, that maybe you're not doing it right. I know that even myself as a Pinterest marketer, I have felt this. I've asked myself questions like am I doing this right? Am I missing something here? Do my images look okay? When people in the community give me feedback, I not only experience reassurance but also exciting ideas to help me think outside my own personal box. Our team does this daily in our Slack channel. What works for one account doesn't work for the other, or what is not working might actually be a glitch and not a failure of productivity or creativity. Right now, our Simple Pin inner circle is open for its sixth cohort. These cohorts are limited to 15 people seeking to learn, grow and propel their Pinterest marketing to the next level with our team of experts on our team. I said team twice, but there you go. You understand? We're bringing together all the people on the Simple Pin team to help and support you and you get a group of people all trying to do the same thing. Magic happens It's a six week coaching program that brings together education as well as accountability and community. We've created a page with in depth information about this coaching program. In fact, I told you about it at the beginning. It has all the info and has all the FAQs. So I want you to go and read that page if you're thinking this might be the next right step for you. But I want you to think about this. If Pinterest is something that you felt confused about or as if someone else has the secret and knows more than you, this is a great group for you to learn in. And by the way, there is no secret. Everything you can do on Pinterest is pretty much out in the open, but you have to figure out how it works for you. Your system, your trends, your people that are engaging with your pins. If you want to leverage Pinterest in Q4 for growth and sales of your products, or if you are new to Pinterest and you don't even know which way to set up your account, if you are coming back to Pinterest after all of these years and you want to kickstart your Pinterest marketing, this is for you. And if I've piqued your curiosity, then I highly encourage you to go look at that page to see if it's the right fit. For those who know right now is not the right time for maybe financial reasons or time reasons, or maybe you're working with another agency or service provider. That is great. I want to encourage you with this. Keep pressing on towards greatness in your business and with Pinterest. We'll be here when you need us. And I firmly believe that when the time is right, you'll step into learning when you need to. If you have more detailed questions about the inner circle, you can email our team helloimpleplepenmedia.com Also, we just held a webinar all about creating a Pinterest marketing plan for your business. If you'd like the replay, you can catch it on YouTube and I'll put the link below. Alrighty. Thanks so much for listening. SA.
