Podcast
Simple Pin Podcast: Simple ways to boost your business using Pinterest
Hosted by Kate Ahl · EN
The Simple Pin Podcast delivers weekly Pinterest marketing tips, updates, and stories of how business owners are finding success on the platform. Every Wednesday a new show airs to showcase how this powerful platform is helping millions of small business owners acheive their goals of sales and lead gen. Simple Pin Media delivers weekly Pinterest marketing advice using data-driven results. Keep it simple, be authentic, and pin with purpose. Learn more at simplepinmedia.com
76episodes
Episodes
Newest firstAll episodes
Kate's Take: Quick thoughts on Pinterest marketing #10 – Breaking down the engineering blog
1w ago00:06:03Summary readyThink of Pinterest's home feed like a TV channel.Pinterest's job is to keep people watching. Not just for five minutes today — but coming back tomorrow, next week, next month. So they've spent years building a system that figures out the best mix of content to show each person.Here's what they learned and changed:Variety keeps people watching. Repetition drives them away. They actually tested this. When they showed people more of the same type of content (even stuff the person seemed to like), engagement went up for one day — then tanked. People got bored and left. So Pinterest now actively mixes things up in your feed on purpose, even if you've been saving a lot of one thing.What this means for you: If you're posting a lot of pins that look nearly identical — same image style, same topic, same colors — Pinterest is going to spread them way out or stop showing them altogether. Not because they're bad, but because showing ten of the same thing in a row is bad for the viewer.Pinterest got a lot smarter about what "similar" means. It used to mostly go by topic category (like "home decor" or "recipes"). Now it looks at the actual image, the words in your description, and the topic — all at the same time. So you can't just change the caption and call it a different pin. If it looks the same, Pinterest knows.New pins get evaluated almost instantly now. In the past, a brand new pin might take a while to get "understood" by Pinterest. Now it's nearly immediate. Good news if you're posting fresh, varied content. But it also means a low-quality or repetitive pin gets flagged just as fast.Borderline content doesn't just get removed anymore — it gets quietly pushed down. If a pin doesn't fully meet Pinterest's quality standards, instead of just deleting it, they now space it way out in feeds so it rarely shows up. It's still there, but it's basically invisible.The big takeaway: Pinterest is rewarding accounts that post a good variety of content consistently over time. Not flooding the platform with 50 nearly-identical pins. Think of it like setting a dinner table — you want a mix of things, not the same dish in every spot.—-------Here are some helpful links from the podcast:Medium Article🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin InsidersSimple Pin ShopOur YouTube channel – tons of Pinterest tutorialsDM us on Instagram
SummaryWebsite Visits and Pinterest Shares To Optimize User Experience
2w ago01:03:35Summary readyI’ve used the Hubbub plug in before it was owned by Hubbub. From social pug, to grow owned by mediavine to now being owned by Nerdpress and called Hubbub. This powerhouse Pinterest shares plug in for websites has been through a lot of iterations and now it’s going through another one. With the move away from visiting websites do plugins for social shares still matter? That’s what we will dive into today. Intro - Call to Action: If you want to learn more about Hubbub and how to install the plug in on your site, visit their website (get our affiliate link here) – 25% off your first year subscription.—-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin InsidersSimple Pin ShopOur YouTube channel – tons of Pinterest tutorialsDM us on Instagram
SummaryKate's Take: Quick thoughts on Pinterest marketing #9 – The hierarchy of product sales on Pinterest
3w ago00:05:27Summary readyI shared this with a friend recently and thought, why don’t I share it here. Pinterest is now calling itself an AI-powered search platform with an emphasis on shopping. No doubt you’ve seen more and more products in your feed. But not all products get the same exposure or sales. So here’s what we’ve seen within our agency that might help you gauge how much emphasis to put on growth when it comes to Pinterest marketing.—-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin InsidersSimple Pin ShopOur YouTube channel – tons of Pinterest tutorialsDM us on Instagram
SummaryWorking with Brands on Pinterest
4w ago00:43:32Summary readyIt’s been a long, confusing topic for content creators to figure out how to work with brands leveraging their Pinterest content. Most brands want the virality of the latest trending platform, and the long-tail traffic from Pinterest doesn’t seem appealing. But Kaya MariottIntro - Call to Action: Quick question — when Pinterest makes a change, where do you go to figure out what it actually means for your account? If the answer is Google, ChatGPT, or a random Facebook group... I've got something better. SPM Insiders is my $9/month community on Skool where you get my unfiltered take on platform updates, monthly live Q&As, and intel I get directly from the Pinterest team — before it goes anywhere else. No courses, no hand-holding, just the inside scoop. Head to simplepinmedia.com/spm-insiders to join.Connect with Kaya - Kaya Marriott || Content Creator Tips—-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin InsidersSimple Pin ShopOur YouTube channel – tons of Pinterest tutorialsDM us on Instagram
SummaryKate's Take: Quick thoughts on Pinterest marketing #8
Apr 2200:05:40Summary readyMy two guiding principles right now in business – where is the money flowing and where do people need transformational wins – big or small. I started out in 2010 with Facebook and the boom of affiliates. Coupon clicks, prints, and it basically feeling like the wild wild west of the internet. The joke in the 2010’s is you could basically print money. A lot of people got rich off courses, affiliates, and the easy money. It’s harder now. Algorithms, discovery is more difficult and neither ads nor organic work 100% of the time. You have to stay curious, open to new pathways, and agile. That’s tough in this market when you’re burned out. I was on threads the other day, and the amount of posts from people feeling like they couldn’t do one more thing was abundant. It made me sad. I’ve been there before and in that season, and only one thing helped me. What’s the one thing I can do right now (big or small) that will put me in the path of the money flow and support people with wins? Sometimes that meant writing an email to those in a particular industry. Sometimes it meant connecting with someone. Sometimes it meant creating a new Pinterest image for a post. Other times it meant sitting back to do a little dreaming. Leaving my consistent workplace for a coffee shop, corner of a hotel lobby, or something different to jog ideas. Q2 is tough on Pinterest. It feels like there is no movement. If you’re in the US, you just paid a crap ton of taxes, and you’re feeling the itch of summer, but it’s not quite there yet. I would leave you with one question today – what’s one thing that you can do to position yourself in the flow of commerce within your industry and connect with someone or a group of people that just need help and support. —-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin InsidersSimple Pin ShopOur YouTube channel – tons of Pinterest tutorialsDM us on Instagram
SummaryThe Eras of Pinterest
Apr 1500:28:14Summary readyIt’s the Pinterest version of the Taylor Swift Eras tour – The eras of Pinterest. I had to go way back to gather some of this info, but for those interested in the history of this platform, this will be fun. Links in the descriptionSoures that helped me build this - Pinterest - Wikipedia The Aquired podcast - The Pinterest IPO | Acquired Podcast —-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin InsidersSimple Pin ShopOur YouTube channel – tons of Pinterest tutorialsDM us on Instagram
SummaryKate's Take: Quick thoughts on Pinterest marketing #7 – testing a new project
Apr 800:06:27Summary readyI’m embarking on a new adventure building a new site (in an ethical way) to help my husband share about his horrible habit of smoking cigars. And can I leverage Pinterest and a newsletter for growth. There are lots of challenges and assumptions I have for myself so I’m going into this with eyes wide open. —-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin InsidersSimple Pin ShopOur YouTube channel – tons of Pinterest tutorialsDM us on Instagram
SummaryWhat’s Working with Pinterest Ads in 2026?
Apr 100:48:44Summary readyThere has never been a better time to dive into Pinterest. Between their AI Automated Performance+ and building your own ads, there is a lot of potential. One of our clients got 90x ROAS on one of their campaigns. Mind blown. Today I’m talking with our direct or ads and design to go deeper into what’s working right now.—-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin InsidersSimple Pin ShopOur YouTube channel – tons of Pinterest tutorialsDM us on Instagram
SummaryKate's Take: Quick thoughts on Pinterest marketing #6 – everything is fine
Mar 2500:04:57Summary readySomeone said to me recently that I might be putting on a happy face but Pinterest is going down. First, I would say, that might be a fair assessment as I always like to see the good. AND I have an entire community following me to understand how to view and navigate the platform. I take that very seriously so making sure i”m neither overly optimistic nor pessimistic. Let me address where I’m at. I think Pinterest has changed drastically in 2026 and I’ve not been shy about saying that. Maybe some people haven’t heard me mention it but I did a webinar last month where I talked about what was the same and what was different. I think slop has invaded the platform and while Pinterest has made some attempts, it’s not enough yet. That’s hard to watch. Users still like the platform but some are becoming more exhausted with it daily. It’s shifted more to products and for some of our product sellers they are crushing it – both organic and paid ads. We had a 90 ROAS on one of our ads clients campaigns. That’s incredible. Elliot Investments just put $1 billion into Pinterest which makes me a little nervous. If you’ve watched the massive changes on Southwest airlines and wondered who made those changes, look no further than Elliot. They won’t do anything sudden but it’s something to watch for sure over the next 2 years. Where does this leave content creators? In a tough spot. But do I think all hope is lost? No. But I do think each business owner has to benchmark their goals, progress, time, and investment just like they would any other platform. I think the entire internet has had a massive overhaul since 2022 when Chat GPT was introduced and we’re all still trying to figure it out. My team and I are talking daily about trying new things. We’re investigating, testing, going deep on Reddit threads, looking for articles and working to make the platform work for our clients in the best way we can. Do we nail it every time? Certainly not and I will be the first to say that it’s so frustrating to not be able to win for our clients. We care about their businesses just like we care about SPM. To those who want my deep thoughts on Pinterest, thoughtful discussions, and to be with other business owners who are troubleshooting Pinterest where it’s at, join me in SPM insiders. This group has incredible ideas and we’re all committed to finding ways to make it work. Just $9/month and you get a call with me monthly. I think it’s worth testing it out just for 1 month to see that I’m not all sunshine and roses about Pinterest all the time. —-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin InsidersSimple Pin ShopOur YouTube channel – tons of Pinterest tutorials
SummaryShe Quiet Quit Her Blog
Mar 1800:55:10Summary readyRachel Farnsworth started 2026 with an announcement that she was “quiet quitting” blogging. Not because she didn’t want to invest in the community that she had built over the last 10 years, but because she wanted to invest more. Learn why she changed course and what 2026 holds for her. Intro - Call to Action: You know, one of the questions I get asked most often is: "Kate, how do I actually make Pinterest work for my business without spending hours every single day on it?"And here's the truth - Pinterest is one of the most powerful cold-traffic platforms out there for creators and shop owners. But it requires a consistent strategy, fresh content, and staying on top of all the platform changes. And let's be honest... most of us don't have time for that.That's exactly why we created our Pinterest management services at Simple Pin Media.For over twelve years, we've been managing Pinterest accounts for clients - from bloggers and content creators to course creators and ecommerce businesses. We handle everything: the strategy, the pin creation, the scheduling, the analytics, the optimization, and Ads.And here's what sets us apart: we're constantly learning, strategizing, and pivoting our approach based on what's actually working on Pinterest right now. When the platform changes, we adapt immediately - and all of our clients benefit from that expertise.If you're tired of Pinterest being on your never-ending to-do list, or you've tried DIY-ing it and just aren't seeing the results you want, we can help.Head to simplepinmedia.com to learn more about our management services and see if we're a good fit. That's simplepinmedia.com.Connect with Rachel at Stay at Home Chef—-------Here are some helpful links from the podcast:🗒️To get full show notes, visit Simple Pin Media and click on articles. 🗞️Make sure you grab our newsletter – Pinterest Made Simple📌 Looking to hire the best Pinterest marketing team? Here is a list of the services we offer. Book a discovery call with our team. 🎬 New to Pinterest → get started here with 4 videos! Other helpful links:Simple Pin InsidersSimple Pin ShopOur YouTube channel – tons of Pinterest tutorialsDM us on Instagram
Summary