Summary4 min read

Simple Pin Podcast: Kate’s Take — Quick Thoughts on Pinterest Marketing #13

Host: Kate Ahl
Date: July 15, 2026

Episode Overview

In this short “Kate’s Take” episode, Kate Ahl candidly addresses the frustration many business owners experience with Pinterest, especially when wondering if their efforts are truly worthwhile. She shares a real client case study to demonstrate how consistency, strategic content use, and collaboration can spark measurable Pinterest growth—even after a slow start. The episode reassures listeners that there’s no “magic” to Pinterest, but real results come from “simple” and authentic efforts.

Key Discussion Points & Insights

Pinterest Frustration Is Normal

Kate opens by acknowledging the “dumpster fire” feeling many have toward Pinterest when growth seems slow or results appear nonexistent.
She empathizes with those second-guessing their investment in the platform.

“Sometimes the frustrations of Pinterest…any platform can feel like a dumpster fire and you wonder if is it really working for anyone?” (00:11)

Real-World Pinterest Success: Cass’s Story

Case Context

The featured client, pseudonym “Cass,” began working with Kate’s team in October.
The early months brought doubt and slow momentum, a common experience for newcomers.

“Momentum doesn’t show up in month one or month two.” (01:09)

What Worked for Cass

Consistent Content Creation: Cass published 1-2 blog posts per week and regularly provided her team with fresh images and video.
Unmined Content: Cass had years of high-quality blog posts that had never been pinned to Pinterest—a “buried treasure” of content.
Collaborative Attitude: Cass’s team was open to suggestions, such as adding video pins, and implemented new tactics efficiently.

“When we suggested maybe adding video pins, her team was like, heck yeah, let’s do it. They made it happen.” (02:08)

Results

Significant year-over-year Pinterest session growth started emerging by the third quarter (April), following six months of sustained effort.

“Cass’s Pinterest session started to show year over year growth and that is a win—real measurable year over year growth after a bumpy start because we stayed consistent and her team stayed collaborative.” (02:35)

The Simple, Replicable Strategy

Kate pulls back the curtain on the specific methods used:

Fresh Static Images and Video Pins: Uploaded weekly
Tapping Untouched Content: Prioritizing seasonal and top-performing categories
Optimized Pin Descriptions: Not just copy-pasting, but writing keywords and engaging text for each pin

“We also make sure every single pin goes out with an optimized pin description, not just whatever we pull from the blog post. And that matters more than people realize.” (03:22)
Pinning Frequency: Settled on about 15 pins per day
Board Strategy: 1-3 new boards per month, aligned with trending topics
Trend Tracking: Using data to guide board and content creation

The Key Takeaway:
Pinterest isn’t about an elaborate strategy but leveraging good content, being open to experimentation, and persisting with consistent pinning.

“Pinterest rewards consistency, rewards fresh content. And when a business has both of these things and hands it to a team that knows what to do with it, growth is possible.” (04:35)

Notable Quotes & Memorable Moments

On Frustration:
“You wonder if is it really working for anyone?” (Kate, 00:13)
On the Value of Content:
“She had years of great content she was sitting on just waiting to be discovered. Kind of like finding a buried treasure.” (Kate, 01:58)
On Collaboration and Attitude:
“What made it work was a business owner who had great content, a team willing to try new things, and enough trust in the process to really let it play out.” (Kate, 04:25)
On the Simple Pin Philosophy:
“You bring the great content, we bring the Pinterest strategy, and we build something that actually drives traffic.” (Kate, 05:00)

Timestamps for Key Segments

00:00 — Addressing Pinterest Frustration
01:35 — Intro of Cass’s Story and Initial Struggles
02:00 — Identification and Use of Untapped Content
02:35 — When Growth Became Measurable
03:10 — Weekly Process and Pinning Strategy
03:35 — Importance of Optimized Pin Descriptions
04:10 — Board & Trend Strategy
04:25 — Fundamentals: Consistency, Content, Trust
05:00 — How to Work with Simple Pin Media & Insider Community Plug

Final Takeaway

Kate keeps it real and encouraging throughout: success on Pinterest takes time, foundational content, and a willingness to iterate and trust the process. Cass’s story shows that sustainable gains are possible with simple, steady work—not overnight magic. Listeners unsure about Pinterest’s potential can take heart and practical steps from this episode: “Pinterest rewards consistency, rewards fresh content.”

For more details on Pinterest management or to join the Simple Pin Insiders group, scroll to the show notes or visit simplepinmedia.com.

Loading summary

Transcript1 lines

[00:00]
A
Foreign hey there and welcome back to our short quick podcast here on the Simple Pen podcast. This is Kate's take number 13. So a lot of the conversation around Pinterest, if you are in Facebook groups or if you are in any group, is sometimes the frustrations of Pinterest, which I totally get there, are sometimes where any platform can feel like a dumpster fire and you wonder if is it really working for anyone? So I want to share this quick client story with you today because I think it's going to be encouraging, especially for those who are wondering whether Pinterest is actually worth it for your business. This is a real account, a real strategy, real results that started showing up after we put in the work. There's no magic to this. It's not an overnight success story, just kind of write pieces in the right place. So we have a client I will call Cass. So she came to us last October and I'll be honest, the start was a little bit bumpy, which can happen because Pinterest takes time, clients second guess it and they wonder if they made the right choice. But momentum doesn't show up in one month one or month two. However, here's what made the difference in month three and on. Cass is a dream client to work with, and I mean that in the most authentic and practical way possible. She publishes one to two blog posts per week. Her assistant loads fresh images and video into our shared folder each month. And here's what got our team excited. So many of her URLs had never been pinned to Pinterest. She had years of great content she was sitting on just waiting to be discovered. Kind of like finding a buried treasure. When we suggested maybe adding video pins, her team was like, heck yeah, let's do it. They made it happen. And we believe this is one of the biggest factors in what came next. Starting in April. So remember, we started in October. Cass's Pinterest session started to show year over year growth and that is a win real measurable year over year growth after a bumpy start because we stayed consistent and her team stayed collaborative. So here's what the strategy actually looked like behind the scenes. Every week we're uploading fresh static images and video pins. We guess on really where to start and pins per day and then we kind of settle somewhere. And for this account we settled around 15 pins per day. So we're kind of combing her site for content that's never been on Pinterest, prioritizing seasonal posts first and then anything that matches what's already performing really well for her. We also make sure every single pin goes out with an optimized pin description, not just whatever we pull from the blog post. And that matters more than people realize. We're watching Pinterest trends, consistently creating new boards based on what's gaining traction. Usually about one to three new boards per month for her account. This combination of consistent fresh content, video optimized descriptions, and a smart board strategy is really what moved the needle. But here's the bigger thing I want you to take away from this. The strategy wasn't complicated. What made it work was a business owner who had great content, a team willing to try new things, and enough trust in the process to really let it play out. Pinterest rewards consistency, rewards fresh content. And when a business has both of these things and hands it to a team that knows what to do with it, growth is possible. So if you're sitting there thinking, I want that for my business, that is exactly what we do. You bring the great content, we bring the Pinterest strategy, and we build something that actually drives traffic. You can head to the description below or Simply go to simplepinmedia.com, but frankly, it's a little easier just to scroll down and you can learn what Pinterest management looks like. With our team. If you are not quite ready for full management, you are just starting out and you want to stay close to what's working with Pinterest right now. Come join us inside our Simple Pin Insiders group. It's our school community where we share strategies, answer questions, ask if there's a glitch or not, and we keep you in the loop as to what's actually moving the needle forward. It's $9 a month. You can find the link below down in the show notes. Okay, that's your Kate's take for today. Talk to you next time.