Simple Pin Podcast: Simple Ways to Boost Your Business Using Pinterest
Episode: Did Open AI Just Kill Canva?
Host: Kate Ahl
Guest: Jeff C.
Release Date: May 7, 2025
Introduction
In this compelling episode of the Simple Pin Podcast, host Kate Ahl invites longtime industry colleague Jeff C. to discuss a provocative question: "Did OpenAI just kill Canva?" The conversation delves deep into the rapid advancements of AI in the realm of image creation and its implications for businesses leveraging platforms like Pinterest.
AI's Impact on Image Creation Tools
Kate Ahl kicks off the discussion by recounting her collaboration with Jeff and how his newsletter title, "Did OpenAI just kill Canva?", inspired the episode. She emphasizes the burgeoning role of AI imagery in Pinterest marketing and expresses excitement about Jeff's insights into leveraging AI tools for business growth.
Jeff C. shares his experience at the Social Media Marketing World conference, where he witnessed firsthand the evolution of AI image generators. He recounts how OpenAI's new image generation capabilities have surpassed previous limitations, enabling more realistic and customizable images. At [07:47], Jeff illustrates this by describing how he created a cartoon version of himself with accurate attire using AI:
"I was able to create a cartoon character in the exact same outfit that I was presenting with on stage, down to the shoes. It solved a bunch of problems." [07:47]
Practical Applications and Benefits
The conversation transitions to practical applications of AI in business. Kate shares her frustrations with Canva's older AI capabilities, highlighting limitations in image editing and customization. She contrasts this with Jeff's experience using more advanced AI tools that allow for dynamic image manipulation through conversational interfaces.
Jeff elaborates on the enhanced functionalities of new AI tools, such as replacing elements within images seamlessly. At [09:54], he recounts how uploading specific images and engaging in a conversation with the AI allowed him to create highly customized visuals:
"I told it to replace my shirt and change my expression, and it did it seamlessly. What if we could do that with Canva?" [09:54]
This advancement signifies a potential shift in how businesses approach image creation, offering greater flexibility and uniqueness in their Pinterest pins.
Future of Stock Image Libraries
Kate raises a critical question about the future of stock image libraries in light of AI advancements. She ponders whether AI-generated images might render traditional stock photo services obsolete.
Jeff responds by affirming that stock photo sites are indeed at risk. He notes that many stock image platforms have begun integrating their own AI tools to stay relevant:
"I haven’t used stock photo sites since I can create images all on my own now. They’re in trouble, and some have integrated AI to create their own images." [17:00]
He predicts that AI-generated images will dominate, reducing the reliance on traditional stock libraries while emphasizing the importance of creativity to stand out.
Navigating Ethical and Copyright Concerns
The duo addresses the ethical and copyright implications of AI-generated images. Kate expresses concerns about bad actors creating misleading or inappropriate content using AI. She questions the potential for AI to infringe on copyright laws and the broader ethical considerations.
Jeff acknowledges these challenges but offers a balanced perspective:
"Good artists are still going to stand out, just like good storytellers. AI is moving fast, and as creators and business owners, we need to leverage it responsibly." [18:08]
He compares the current AI revolution to historical technological shifts, such as the advent of television, which did not eliminate radio but rather transformed the media landscape.
Enhancing Productivity and Workflow
Kate and Jeff explore how AI can significantly enhance productivity and streamline workflows. Jeff highlights tools like LexPage for email optimization and Cling AI for animating Pinterest pins, demonstrating how AI can save time and improve efficiency.
At [27:22], Jeff provides a powerful example of using AI to analyze Pinterest trends and optimize pin performance:
"Downloading my Pinterest trends report and my stats, and then using ChatGPT to find overlaps and optimize ideas—it’s something we couldn’t do before." [27:22]
This integration of AI tools allows business owners to make data-driven decisions swiftly, enhancing their marketing strategies on Pinterest.
Cautions with Sensitive Data
The discussion shifts to the importance of safeguarding sensitive data when using AI tools. Kate prompts Jeff to outline best practices for uploading data, emphasizing the need for caution to protect client information.
Jeff advises against using certain AI platforms for highly sensitive data and recommends alternatives like Firefly with Adobe or local AI models that offer greater privacy and security:
"If you're dealing with really sensitive data, like healthcare, I wouldn't put that on AI platforms. Change the names and avoid specific identifiers." [32:56]
He underscores the importance of ethical usage and supporting local artists and businesses while embracing AI advancements.
Top AI Tools for Pinterest Marketing
Toward the episode's conclusion, Jeff shares his top three AI tools that have revolutionized his Pinterest marketing efforts:
- ChatGPT – For a variety of tasks, from content generation to data analysis.
- MidJourney – His preferred tool for creating custom images due to its versatility and quality.
- LexPage – For optimizing email subject lines and enhancing email marketing strategies.
He emphasizes the transformative power of these tools in creating unique, data-driven marketing content that stands out on Pinterest.
Anecdotes and Personal Insights
In a lighter moment, Jeff shares a humorous and joyful experience of animating himself as a character using AI, which has brought both laughter and engagement to his presentations:
"The funniest thing was being able to animate myself as a character. It brought plenty of laughs and made my presentations unique." [35:27]
This personal story underscores the creative potential of AI in making marketing content more engaging and personalized.
Conclusion and Final Thoughts
Kate and Jeff conclude the episode by reinforcing the positive aspects of AI in business, advocating for its ethical and creative use. They encourage listeners to embrace AI tools to enhance their Pinterest strategies while remaining mindful of ethical considerations.
Jeff provides his contact information for listeners eager to learn more:
"You can connect with me at jeffc.com and join my newsletter at jeffc.com/news to stay updated with the latest tips and tools." [36:46]
Kate expresses gratitude for Jeff's insights and enthusiasm, highlighting the importance of positive conversations around AI advancements.
Key Takeaways
- AI is revolutionizing image creation, offering businesses unprecedented flexibility and customization for Pinterest marketing.
- Traditional stock image libraries may face obsolescence as AI-generated images become more prevalent and accessible.
- Ethical and copyright concerns must be navigated responsibly to ensure the positive impact of AI tools.
- Integrating AI tools like ChatGPT, MidJourney, and LexPage can significantly enhance productivity, creativity, and marketing effectiveness on Pinterest.
- Personalization and creativity are crucial in standing out on crowded platforms, and AI provides the tools to achieve this.
Notable Quotes
- Kate Ahl: "Let your creative juices get flowing because this episode will definitely ignite them even more." [00:00]
- Jeff C.: "Good artists are still going to stand out, just like good storytellers." [18:08]
- Jeff C.: "Uploading what you know and leveraging your unique data can save you time and make your business more efficient." [29:41]
For more insights and to connect with Jeff C., visit jeffc.com and subscribe to his newsletter at jeffc.com/news.
This summary encapsulates the detailed discussion between Kate Ahl and Jeff C., providing listeners with actionable insights and a comprehensive understanding of how AI is reshaping Pinterest marketing and image creation tools.