Simple Pin Podcast – Episode Summary

Episode Title

Getting Curious About Pinterest Marketing
Host: Kate Ahl
Guest: Megan Hernandez (ElectricMommy)
Release Date: October 8, 2025

Episode Overview

In this episode, host Kate Ahl interviews Megan Hernandez about her unique journey as a blogger and Pinterest marketer. Together, they explore the importance of curiosity, experimentation, and authenticity in navigating the ever-changing world of Pinterest and online content creation. Megan shares her personal experiences, including her detour into Instagram influencer work, her return to blogging, and how focusing on quality over quantity in her Pinterest strategy led to renewed growth and satisfaction. This conversation offers inspiration and actionable insights for anyone looking to cut through the noise and find a sustainable, authentic approach to Pinterest marketing.

Key Discussion Points & Insights

1. Megan’s Blogging Journey and Platform Shifts

• Origin Story: Megan started her blog eight years ago as a creative outlet during her pregnancy, finding a space for self-expression and connection with other moms.

  “I started my blog actually eight years ago... fully just started it as kind of a creative outlet. I was going through a lot of just postpartum stuff and I needed just an outlet for me to write and maybe connect with some other moms.” — Megan (03:28)

• The Instagram Detour: Attempted to drive blog traffic using Instagram, but found the platform redirected her focus toward sponsored posts and brand work, resulting in burnout and abandoning her blog.

  “No one was clicking from Instagram to my blog. It turned into like its own business. People just want to stay on the app... It was just taking all of my time.” — Megan (03:28)

• Return to Blogging: Returned to the blog 1.5–2 years ago, shifted focus to recipes, and re-engaged with Pinterest, emphasizing the importance of content quality and leveraging ad income.

2. The Creative-to-Business Shift

• Conscious Decision: Megan realized the need to treat her blog as a business to be compensated for her efforts once her content quality improved.

  “I should be trying to get paid wherever I can... the more confident I got in my content, the more I kind of felt like I could be making and I should be doing the research.” — Megan (07:31)

• Ad Income as Motivation: Partnering with Mediavine after a Pinterest post went viral, Megan experienced the sustainability of blog income compared to one-and-done sponsored Instagram content.

3. Why Pinterest Over Instagram?

• Megan found the always-on nature and the algorithmic pressure of Instagram exhausting and unsustainable, especially as a mom.

  “Instagram felt like I had to be on 24/7, whereas Pinterest, it feels like... more normal, traditional, kind of work hours. And it just wasn’t worth it.” — Megan (15:45)

• Pinterest’s ability to drive evergreen traffic to blog posts aligns with her goal of building sustained, long-term income.

  “Pinterest is by far my favorite, especially with my goal... There's nothing better than Pinterest.” — Megan (15:45)

4. Curiosity & Experimentation as Growth Drivers

• Embracing Curiosity: Inspired by Megan’s willingness to challenge assumptions, Kate highlights the importance of curiosity—even for seasoned marketers.

  “No matter how long you’ve been doing this, no matter how frustrated you might get—get curious and challenge the norms of what you hear people teaching.” — Kate (00:00)

• Testing and Ignoring the Noise: Megan experimented openly, shunning the prevailing advice to churn out high volumes of pins:

  “I’ve never really been afraid of trying something. My thought was... what’s the worst that could happen? No one clicks on it?” — Megan (20:36)

  “I knew that I wrote something good, and I just really tried to make, you know, a few. In the beginning, I was just making one image for every blog post, which I know is crazy.” — Megan (22:04)

• Quality Over Quantity: Her strategy centered on creating fewer, higher-quality pins instead of spamming the platform—contrary to common recommendations to produce dozens a day.

  “If I make 50 images... that are just average looking versus three really good ones, if those 50 aren’t going to get clicked on, then it doesn’t really matter how many I'm making.” — Megan (27:12)

5. Data-Driven Decision-Making

• Focusing on What Works: Megan uses analytics to determine which strategies are actually driving outbound clicks, rather than following generalized advice.

  “The most important thing is outbound clicks. So as long as those were always going up... that's really all that mattered.” — Megan (22:04)

• Group Boards & Personal Discovery: By tracking which group boards drove the most traffic, Megan discovered that some counterintuitive tactics worked for her, despite widespread skepticism.

  “I like in the analytics where it shows you your top performing boards... I can see which ones are getting me the most outbound clicks.” — Megan (31:36)

  “What I love is that you leaned into something that you paid attention to in your analytics that was really counter to what maybe a lot of people see or even a lot of people still look into.” — Kate (32:55)

6. Staying Laser-Focused and Avoiding Comparison

• Tuning Out the “Shoulds”: Megan noted the importance of putting on “blinders” to remain focused on personal goals and results, ignoring noisy and sometimes obsolete industry advice.

  “I want to spend my time on content and making good content, and I felt really confident in my content.” — Megan (22:04) “You see horses with those blinders on and they're not looking right or left. And that's what I also hear in your story.” — Kate (30:58)

• Tailoring Advice to Your Content: Both caution against one-size-fits-all Pinterest strategies; performance varies greatly by content type, audience, and goals.

7. Building Toward the Future with Intention

• Megan is now setting new goals for blog and Pinterest growth and looking toward possible team expansion.

  “I'm actually starting to think of maybe hiring a person right now. I do everything on my own, so it's scary.” — Megan (09:58)

• She encourages others to focus on mastering their craft and being authentic, as this will always set them apart amid waves of low-quality, AI-generated, or trend-chasing content.

  “If you can really get good at your content, master that, I think that's where then the people will come.” — Megan (38:24)

Notable Quotes & Memorable Moments

• On Curiosity:

  • “Get curious and challenge the norms of what you hear people teaching—even me... look at the data and let it guide you.” — Kate (00:00)

• On Instagram Burnout:

  • “Instagram felt like I had to be on 24/7... the burnout level does seem so high... I hear more stories similar to yours where people just go, I can't do it anymore.” — Kate (14:26)
  • “The amount it took to put into that work and just to keep the account going versus getting... a one time payment... it just wore on me. It got really, really hard.” — Megan (11:03)

• On Quality Over Quantity:

  • “If I make 50 images for one post that are just, you know, average looking versus three really good ones... it doesn't really matter how many I'm making.” — Megan (27:12)

• On Data-Driven Strategy:

  • “I discovered [group boards worked] in my data. Like, and the data told me the story, not a group of people... and I have huge respect for that.” — Kate (32:55)

• On Focusing on Your Path:

  • “You see horses with those blinders on and they're not looking right or left... that's what I also hear in your story, is this thing that's laser focused on your numbers, your content, your result.” — Kate (30:58)

Important Timestamps

• 00:00 – Kate introduces the theme of curiosity and Megan’s backstory
• 03:03–06:47 – Megan recounts her blog origin, switch to Instagram, and eventual burnout
• 09:58–11:03 – Discussion of the business mindset shift and Instagram’s limitations for blog traffic
• 15:45 – Megan and Kate compare the Instagram “hamster wheel” vs. the more manageable pace of Pinterest
• 20:36–22:04 – Megan’s open approach to Pinterest experimentation and focus on quality over quantity
• 27:12–28:44 – Why mastering content and pin design trumps high-volume pinning
• 31:36–34:18 – Use of analytics, group boards, and the value of data-driven curiosity
• 37:03–38:24 – Words of encouragement: Authenticity, mastering content, and perseverance
• 38:38–39:20 – Where to connect with Megan and closing remarks

Connect with Megan

• YouTube: electricmommy_
• Pinterest: electricmommy_
• Website: electricmommy.com

Conclusion

This episode champions the power of curiosity, intentional strategy, and authenticity in Pinterest marketing. Megan Hernandez’s story is a reassurance that you don’t need to follow the crowd or succumb to constant “hustle”—trusting your data and focusing on quality can lead to long-term, sustainable growth for your blog or online business.