How to set Goals for Pinterest Marketing

Summary

Episode Summary: "How to Set Goals for Pinterest Marketing"

Released on April 29, 2025, on the Simple Pin Podcast hosted by Kate Ahl, this episode delves into the crucial aspect of setting effective goals for Pinterest marketing. Through an engaging discussion between Kate, the co-host, and a guest, listeners gain actionable insights into establishing, tracking, and adjusting Pinterest marketing objectives to drive business success.

---

1. Importance of Setting Goals in Pinterest Marketing

Kate Ahl opens the discussion by emphasizing the significance of revisiting and setting clear goals for Pinterest marketing. She notes that as both the platform and businesses evolve, so should their marketing strategies and objectives.

Kate Ahl [00:21]: "Platforms change, our businesses change, who we're targeting changes. So I recommend you touch base with your goals at least one time per year."

The co-host echoes this sentiment, highlighting that whether you're new to Pinterest or a seasoned marketer, goal-setting remains essential to ensure alignment with evolving business needs.

---

2. Understanding Pinterest's Growth and Potential

The conversation shifts to the current state of Pinterest, underscoring its rapid growth and the opportunities it presents for businesses.

Co-Host [00:58]: "Just last quarter they reported 553 million active users and the growth isn't stopping."

Kate adds that despite some skepticism, many businesses are successfully leveraging Pinterest for sales and lead generation.

Kate Ahl [01:06]: "From making sales to getting more leads on their email list, businesses are seeing that Pinterest is making a difference."

However, they also address common frustrations, where some users feel discouraged due to perceived slow progress on the platform.

---

3. The Long-Term Nature of Pinterest Marketing

A significant portion of the discussion focuses on setting realistic expectations. Kate and her co-host stress that Pinterest should be approached as a long-term investment rather than a platform for instant gratification.

Kate Ahl [05:32]: "Pinterest is a long game. It takes time to build momentum and doesn’t provide the immediate dopamine hits that platforms like Instagram or TikTok do."

They reference a study by Danny from Tailwind, analyzing over a million pins, revealing that the median lifespan of a pin is 13 months. This statistic reinforces the idea that success on Pinterest requires patience and consistent effort.

Co-Host [07:38]: "The shelf life of a pin is 13 months. So if you are expecting really great things to happen at the three-month mark, you're not even at like the median age of a pin."

---

4. Types of Pinterest Marketing Goals

Kate outlines three primary categories of Pinterest marketing goals: Traffic, Engagement, and Conversion.

a. Traffic Goals

Driving traffic to a website is a fundamental objective for many businesses on Pinterest. Kate uses a personal example to illustrate this point.

Kate Ahl [09:10]: "I am searching almost daily for really great ideas to build a awning for the back of our porch... I will click on people's pins because I want to see how they did it."

She advises setting incremental traffic goals based on previous performance or starting with modest targets if new to Pinterest.

Kate Ahl [10:37]: "If you've not done any marketing on Pinterest and you are just starting cold, what you could say is that my goal in using Pinterest is to increase traffic to my website, which means by month 3, 6, and 9, getting 100, 200, 300 sessions from Pinterest."

b. Engagement Goals

Engagement metrics such as pin saves, clicks, and comments indicate how users interact with content. The co-host emphasizes the importance of these metrics in assessing the effectiveness of Pinterest strategies.

Co-Host [13:07]: "The number one metric that Pinterest looks at is saves."

Kate shares her personal experience with pin saving as a way to organize ideas and gauge interest.

Kate Ahl [13:15]: "I have saved 200 pictures or 200 pins of awnings... but I want to prep now."

Setting specific engagement goals helps in tracking progress and maintaining motivation.

c. Conversion Goals

Conversion goals focus on tangible business outcomes like sales, email sign-ups, or service bookings. Kate stresses the importance of understanding what constitutes a conversion for your business and setting achievable targets.

Co-Host [14:08]: "You want to make more sales or you want to have more email signups, whatever it is."

---

5. Implementing SMART Goals

To ensure goals are effective, Kate introduces the SMART framework—Specific, Measurable, Achievable, Relevant, and Time-bound. This approach transforms vague intentions into concrete objectives.

Kate Ahl [14:33]: "Instead of saying I want more Pinterest traffic, I want to grow my monthly Pinterest-driven websites from 5,000 to 7,500 within the next six months."

She shares a personal example of setting a SMART goal for Google reviews, illustrating the process of breaking down a large objective into manageable milestones.

Co-Host [15:13]: "I want to increase my Google reviews to 50 this year... we broke it down by quarter."

Kate advises against setting overly ambitious targets prematurely, recommending incremental progress to avoid burnout and discouragement.

Kate Ahl [16:37]: "Aim for small goals that you can reach... being specific not only helps you stay on track but also prevents getting too ahead of yourself and potentially getting discouraged."

---

6. Tracking and Adjusting Goals

Effective goal-setting doesn't end with establishing objectives; it requires diligent tracking and the flexibility to adjust strategies as needed. Kate and her co-host discuss practical methods for monitoring progress.

Kate Ahl [16:52]: "Pinterest analytics is a great place to start."

They recommend using Pinterest Analytics for businesses, emphasizing its importance in understanding performance metrics like impressions, saves, and outbound clicks.

Co-Host [17:07]: "With that business account, you get Pinterest Analytics. It's magical."

Kate shares her personal tracking method, utilizing a simple spreadsheet to log monthly analytics and note any strategic adjustments.

Kate Ahl [17:37]: "I use a spreadsheet and I put them all in there... I look at all of my analytics and I make notes about any adjustments that I've made."

The co-host concurs, advocating for simplicity to maintain consistency without overwhelming oneself.

Co-Host [19:00]: "I like keeping track of it in a basic spreadsheet... when people make it complicated, they actually slow down their progress."

When results indicate that certain strategies aren't working, Kate advises making single, deliberate changes rather than overhauling multiple aspects at once.

Kate Ahl [19:23]: "If something's not working, change one thing. Don't change 10."

She shares a personal anecdote about refining her LinkedIn strategy through consultation, demonstrating the value of seeking targeted support when needed.

Kate Ahl [21:07]: "If that is you when it comes to Pinterest, find the path that has the least resistance, that gets you to success quicker and gets you to reaching those goals that you have with your Pinterest marketing."

---

7. Final Thoughts and Encouragement

In closing, Kate and her co-host encourage listeners to embark on their Pinterest marketing journey with well-defined, realistic goals. They highlight the importance of patience, consistent tracking, and adaptability in achieving long-term success on the platform.

Co-Host [21:32]: "Start small, track your progress and adjust as needed."

Kate reiterates the value of community support and invites listeners to connect through various platforms for additional assistance.

Kate Ahl [22:07]: "If you ever have any questions, simply scroll down below in the podcast app or here on YouTube and you can connect with us. And we would love to help you."

Conclusion: This episode offers a comprehensive guide to setting effective Pinterest marketing goals, blending personal experiences with practical advice. By adopting the SMART framework, leveraging Pinterest Analytics, and maintaining a flexible strategy, businesses can harness the full potential of Pinterest to drive traffic, engagement, and conversions over time.

Transcript

[Kate All]

Hey there and welcome back to another episode of the Simple Pen podcast.

[Unknown Co-Host]

Today we're going to be diving into.

[Unknown Guest]

The topic of how to set goals.

[Kate All]

For your Pinterest marketing.

[Unknown Co-Host]

This is a topic that's relevant not just for people who are new to Pinterest marketing, but it is also relevant.

[Kate All]

To those who have been doing marketing.

[Unknown Co-Host]

On the platform or using the platform.

[Kate All]

For marketing for many years.

[Unknown Co-Host]

Because platforms change, our businesses change, who we're targeting changes. So I recommend you touch base with.

[Kate All]

Your goals at least one time per year. For some people, they may touch base and be like, oh yeah, I'm on the right track. And for others, they may say I'm way off base.

[Unknown Co-Host]

So I want to dive in today.

[Kate All]

To how you can set really smart Pinterest marketing goals that will actually move.

[Unknown Co-Host]

The needle in your business.

[Kate All]

Before we dive in, I want to just remind you of a couple things about Pinterest. It is growing right now and that's a really good thing.

[Unknown Co-Host]

Just last quarter they reported 553 million.

[Kate All]

Active users and the growth isn't stopping.

[Unknown Co-Host]

From making sales to getting more leads on their email list, businesses are seeing that Pinterest is making a difference. Despite some rumblings.

[Kate All]

You may hear from people that they.

[Unknown Co-Host]

Are on the struggle bus. And there could be a variety of.

[Kate All]

Reasons as to why they're on the struggle bus.

[Unknown Co-Host]

We know that you've listened to our podcast. You're taking away some tips here and.

[Kate All]

There, but there's something stopping you from really diving in deep and reaching your goals.

[Unknown Co-Host]

If you need support, if you need consultations, if you need somebody who's going.

[Kate All]

To manage your Pinterest account for you. On the organic side, if you need.

[Unknown Co-Host]

Somebody to help you get ads started, we have you covered. Simply go to simplepin media.com services or.

[Kate All]

You can scroll down in the description below.

[Unknown Announcer]

You're listening to the Simple Pen podcast, Pinterest, for business advice that goes down smooth and easy. Here's your host, Kate All.

[Kate All]

Let's dive into how to set goals for your Pinterest marketing. First, goals are tough for some people.

[Unknown Guest]

I have had a struggle with goals over the years.

[Kate All]

I felt like sometimes they were arbitrary.

[Unknown Guest]

I have.

[Kate All]

There's this book, can't remember who wrote it, so I'm going to get it wrong. But it talks about the big bhag, the big hairy, audacious goal.

[Unknown Co-Host]

I have read Atomic Habits by James Clear.

[Unknown Guest]

I have read everything.

[Kate All]

I am naturally a goal oriented person without even really thinking about it.

[Unknown Co-Host]

But when it comes to setting big goals in my business.

[Kate All]

I often feel paralyzed by choosing the.

[Unknown Co-Host]

Wrong goal, or I feel confused about why I'm picking a goal. And this has actually even been a struggle for us internally as a team. As I coach team members into setting.

[Kate All]

Goals simply for our company, some people.

[Unknown Guest]

Just wrestle with it.

[Unknown Co-Host]

So before we even get into why.

[Kate All]

Goals matter, which ones I'm going to.

[Unknown Co-Host]

Give you as suggestions, I want you to wrestle with that. Are you naturally a great goal setter, or do you find that something is holding you back?

[Kate All]

I also think the things that I'm.

[Unknown Co-Host]

Going to talk about today will be applicable to other platforms that you're using.

[Kate All]

Whether you're deciding to use Instagram or you want to use TikTok or LinkedIn or YouTube, whatever it is, it's important to think about why you're using it and what are your objectives. So for Pinterest marketing, why goals matter. A lot of people will jump into Pinterest marketing because they hear about how.

[Unknown Co-Host]

Great it is from a business colleague.

[Kate All]

Or maybe you've listened to this podcast a couple of times or you've heard me speak.

[Unknown Co-Host]

You just know that Pinterest is a.

[Kate All]

Really important place to be, but you.

[Unknown Co-Host]

Don'T actually know why.

[Kate All]

You don't really understand why you're using.

[Unknown Co-Host]

It or why it's important for your business.

[Kate All]

And because you don't have that, there's really no way to track whether or.

[Unknown Co-Host]

Not it's working or not working.

[Kate All]

So therefore you lack direction and you feel like you're out on an island and oftentimes you walk away with Pinterest doesn't work for me.

[Unknown Co-Host]

It does not make sense to me.

[Kate All]

We hear that a lot here from people who will meet us at conferences and they will say, I have tried Pinterest.

[Unknown Guest]

I don't get it.

[Kate All]

I don't get how it works. I'm not going to do a long explainer because Basically I have nine years of podcasts and several YouTube videos explaining all about how Pinterest works. But I want you to think of it like this. Pinterest is a visual Google.

[Unknown Co-Host]

It essentially allows people to go onto.

[Kate All]

The platform and search and discover really great ideas that connect with them, that resonate with them. They click on it, they go to your website, and that gives you an.

[Unknown Co-Host]

Opportunity to engage with them.

[Kate All]

It also gives you an opportunity to.

[Unknown Co-Host]

Earn money in whatever way that you earn.

[Kate All]

This could be through ad income, affiliate income, sales of your product, could be.

[Unknown Co-Host]

Through your email list because you sell things downline. Could be a variety of things, but.

[Kate All]

To make it really simple, that is how Pinterest works. People go to the platform, they discover a great idea, they click on your pin, they come to your website, boom, boom, boom. That makes it sound like you are going to get 10,000 clicks overnight. It doesn't obviously work like that. You have to be really strategic. You also have to think of Pinterest.

[Unknown Co-Host]

Like a long game.

[Kate All]

There's many references we use to Pinterest in the marketing space. Slow burn builds like a snowball. It is something that takes a long time to get momentum on and it doesn't have dopamine hits on Instagram. Somebody might like your heart, like your image, they might comment on it and.

[Unknown Co-Host]

It feels like things are happening. The same with TikTok, the same with Facebook.

[Kate All]

There are these engagement metrics that make.

[Unknown Guest]

Us feel good, but Pinterest doesn't have.

[Kate All]

As many dopamine hit like metrics.

[Unknown Co-Host]

Sure, people can give you a little heart emoji or they can comment.

[Kate All]

There are a lot of comments happening authentically on Pinterest, but for the most part, that doesn't really happen a lot.

[Unknown Guest]

So a lot of people walk away.

[Kate All]

Thinking it's not working. A common formula we see is that people will start on Pinterest, they get three, four weeks into the game, and they'll tell us there is nothing happening. And then they'll get to three months and they will say, this is a waste of time.

[Unknown Co-Host]

We have seen this a lot with our clients.

[Kate All]

In fact, we can pinpoint it to where somebody that we're working with will be really excited to sign up for our monthly services. We will get them going, we'll get them cleaned up, we'll do all these great things.

[Unknown Co-Host]

We are moving that train down the track.

[Kate All]

It is starting to chug. And at three months, they reach out to us and say, I feel like this isn't working.

[Unknown Guest]

We always tell people, hold.

[Kate All]

We know it doesn't feel like that, but it's going to take six, nine or 12 months.

[Unknown Co-Host]

In fact, I had Danny from Tailwind.

[Kate All]

Here on the podcast and they did.

[Unknown Co-Host]

A huge study about Pinterest pins. Over a million pins analyzed.

[Kate All]

And the shelf life of a pin is 13 months. So if you are expecting really great things to happen at the three month mark, you're not even at the like.

[Unknown Co-Host]

Median age of a pin.

[Kate All]

So that being said, we have our cap on that says, this is a long game. I'm going to buckle up and I'm.

[Unknown Co-Host]

Going to stay in.

[Unknown Guest]

Okay, so here are three types of.

[Kate All]

Pinterest marketing goals that you can set.

[Unknown Guest]

So first, just to reiterate before I.

[Kate All]

Dive into this, you've set your objective.

[Unknown Co-Host]

You have set your understanding as to.

[Kate All]

Why you want to use Pinterest. It's like, I'm going to use Pinterest to lean into my marketing because I want X. Now, this is where we get to that. X Factor one is traffic. I alluded to this a couple minutes ago when I talked about the workflow.

[Unknown Co-Host]

Of a whole pin.

[Kate All]

People click on it, then they come to your website. A lot of people love Pinterest because.

[Unknown Guest]

It still drives traffic, because the user.

[Kate All]

On Pinterest knows they have to click on a pin to go to someone's website. Here's an example. I use Pinterest a lot personally, and in fact, right now I am searching almost daily for really great ideas to build a awning for the back of our porch. It rains a lot here in the Pacific Northwest.

[Unknown Co-Host]

We want to use our outside more, so we need to get a cover.

[Kate All]

And right now everything is soaked.

[Unknown Co-Host]

It is pouring down rain outside.

[Kate All]

And so I'm looking for ways to build an awning so that it will cover everything up but not cost me a million dollars. I have been searching like crazy and I will click on people's pins because I want to see how they did it.

[Unknown Co-Host]

Is it a company that is selling a pergola? By the way, there are great companies on Pinterest right now that are doing.

[Kate All]

Fantastic marketing about their plug and play pergolas.

[Unknown Guest]

They're great.

[Unknown Co-Host]

I've seen them. And that's not just with ads.

[Kate All]

That is organic marketing.

[Unknown Co-Host]

Right.

[Kate All]

But number two, I am looking to build this on my own, which I know is a bit of a huge. A huge undertaking, but I want to do this. And so I will click on the pin and I will go to the website.

[Unknown Co-Host]

There are business owners that say that.

[Kate All]

Is what I want, as let's take.

[Unknown Co-Host]

For example that pergola builder. They want traffic from Pinterest because they want people to see what their product is.

[Unknown Guest]

When you get to traffic goals, I.

[Kate All]

Tell people you want to evaluate what the stats look like in order to set your goal.

[Unknown Guest]

So it's very easy to say, I.

[Unknown Co-Host]

Would like a hundred thousand sessions from Pinterest.

[Kate All]

Well, naturally, everybody would love that. It would be amazing.

[Unknown Guest]

In order to set that appropriate goal.

[Kate All]

You want to look back at if.

[Unknown Co-Host]

You have done any marketing on Pinterest.

[Kate All]

What your averages are.

[Unknown Co-Host]

If you've not done any mark marketing.

[Kate All]

On Pinterest and you are just starting cold, what you could say is that my goal in using pinterest is to.

[Unknown Co-Host]

Increase traffic to my website, which means.

[Kate All]

By month 3, 6 and 9, if you get 100, 200, 300 sessions from.

[Unknown Co-Host]

Pinterest, you are actually achieving that goal.

[Unknown Guest]

That is what you've set out to do.

[Unknown Co-Host]

If you have been on Pinterest for.

[Kate All]

A while, you could say something like.

[Unknown Co-Host]

I would love to increase my Pinterest.

[Kate All]

Traffic by 10% in the next year.

[Unknown Guest]

There are several, I guess, ideas about.

[Unknown Co-Host]

What industry standards are for traffic growth.

[Kate All]

But we like to tell people to aim at about 2 to 4% per year. And I know that sounds low, but that actually can be kind of the.

[Unknown Co-Host]

Average right now on Pinterest.

[Kate All]

Some might get 2 to 4% per month. It all depends. I am so hesitant of giving people a target when it comes to traffic.

[Unknown Co-Host]

Because it depends on your niche.

[Kate All]

Are you in the top five, Are you in the, the big five? Food, decor, fashion, makeup, weddings. Like, are you in those?

[Unknown Co-Host]

If you are, your traffic goals might.

[Kate All]

Be able to be bigger.

[Unknown Co-Host]

If you're in the business to business space. If you are selling services to other business owners, your traffic is going to look significantly smaller. So in order to take that into.

[Kate All]

Consideration with your growth patterns, you need to only look at your analytics. That is so important. I cannot stress that enough. We're going to talk about tracking and adjusting your goals based on analytics in a second. But when it comes to traffic goals, always err on the side of caution.

[Unknown Co-Host]

This is not where we set a bhag.

[Kate All]

You do not going to be like.

[Unknown Co-Host]

I'm going to get a hundred thousand.

[Kate All]

Sessions on Pinterest, 0 to 100 in a year.

[Unknown Co-Host]

It's going on my vision board.

[Kate All]

I'm going to dream big. I appreciate that and I think you are a dreamer. That's amazing. But I want to bring it down to like a little bit more of reality. And I would love for you to just aim for small goals that you can reach. We're going to talk about that in a second. The second type of goal is an engagement goal.

[Unknown Co-Host]

The number one metric that Pinterest looks at is saves. Saves are when somebody actually clicks on your pin and they save it to their board.

[Kate All]

I have saved 200. I'm, I'm not exaggerating 200 pictures or 200 pins of awnings because one has.

[Unknown Co-Host]

An angle that I like, one has.

[Kate All]

A roof that I like, one has the wood that I like 200. And I am not actually building this awning for the next probably about four or five months. But I want to prep now.

[Unknown Co-Host]

So you might Be looking to reach.

[Unknown Guest]

Those types of users through saves or.

[Kate All]

Even clicks or comments, right?

[Unknown Co-Host]

Like engagement goals.

[Kate All]

Engagement is a really good thing for you to see with your Pinterest traffic. You're like, yep, this is what I'm going for.

[Unknown Co-Host]

I want to increase my saves by.

[Kate All]

X number every month, by a percentage every month. So that's a great goal.

[Unknown Co-Host]

The third is a conversion goal.

[Kate All]

You want to make more sales or.

[Unknown Co-Host]

You want to have more email signups, Whatever it is, you might even want more bookings for your service clients.

[Kate All]

Conversion goals are awesome, but it's important.

[Unknown Co-Host]

That you actually understand what your conversions are.

[Kate All]

Now that's for those who have already been marketing on Pinterest to benchmark them.

[Unknown Co-Host]

Or you start at a really reasonable number if you've never done it before.

[Unknown Guest]

A lot of you have heard of.

[Kate All]

The term smart goals. Specific, measurable, achievable, relevant and time bound. So instead of saying like, I want more Pinterest traffic, I want to grow my monthly Pinterest driven websites from 5,000 to 7, 7,500 within the next six months, instead of saying I want more engagement, I want to increase my average pin saves from 5050 to 100 on average by Q3. Now we've put some real actions behind it.

[Unknown Co-Host]

This is not a direct example with.

[Kate All]

Pinterest per se, but it is an.

[Unknown Co-Host]

Example of a smart goal that I set recently in my business when it.

[Kate All]

Came to Google reviews. Google is our number one traffic driver. Pinterest is second. Actually, YouTube is second and Pinterest is third.

[Unknown Co-Host]

These are all great traffic driving platforms for me and that aligns with my business goals. And so if Google is number one.

[Kate All]

And that's where a lot of people.

[Unknown Co-Host]

Hear about us, I want to increase my Google reviews to 50 this year.

[Kate All]

We were starting at zero, so then I thought, can we get to 50 this year? And then we broke it down by quarter.

[Unknown Guest]

By the way, if you would like.

[Unknown Co-Host]

To leave a Google review for us.

[Kate All]

I'll go ahead and link it down below.

[Unknown Guest]

But what I did was I start.

[Kate All]

To set up things that will achieve that goal. And you know what I did? When we got to 39, I tried to increase that on myself and I went back to my team and I said, what if we set it to a hundred? And they said, pull the reins in.

[Unknown Guest]

Let'S hit our 51st.

[Kate All]

And so if that happens to you as well, where you are getting to 7,000 monthly visits from Pinterest and you think, oh my gosh, I want to get to 10,000, don't do it. I'm gonna give you the advice that my team gave me.

[Unknown Co-Host]

Just kind of pump the brakes and hit your first goal first, celebrate it.

[Kate All]

And then you can figure out how you're going to set a second goal.

[Unknown Co-Host]

So being specific not only helps you.

[Kate All]

Stay on track, but it also helps you from getting a little too ahead of yourself and potentially getting discouraged.

[Unknown Co-Host]

So now that you've set your goals, how do you track them and how do you adjust them?

[Kate All]

Number one, Pinterest analytics is a great place to start. If you do not have a business account, which everybody who listens to this podcast, which is looking for Pinterest for business advice, absolutely has to have a business account.

[Unknown Co-Host]

If you are doing business on Pinterest.

[Kate All]

It is per their terms of service, you have to have a business account.

[Unknown Co-Host]

With that business account, you get Pinterest Analytics. It's magical.

[Kate All]

It is so great.

[Unknown Co-Host]

It's gotten better. It has increased with the number of.

[Kate All]

Metrics that you can track in there. I know there is some super smart.

[Unknown Co-Host]

Person who is listening to this podcast.

[Kate All]

That has found a way to export it and use AI and track it.

[Unknown Co-Host]

And all those kinds of things.

[Kate All]

I am in my late 40s and I use a spreadsheet and I put.

[Unknown Co-Host]

Them all in there.

[Kate All]

It's very old fashioned, but here's what it is. The top of the month, the first, if it falls on a Saturday, I'll do it on, you know, the third, which is a Monday. And I go in and I look.

[Unknown Co-Host]

At all of my analytics and I make notes. I make notes about any adjustments that I've made.

[Kate All]

I make notes about anything that I've tried. I put down for me. Impressions, saves and outbound clicks.

[Unknown Co-Host]

Those are what I get from Pinterest.

[Kate All]

I do not track my follower number. I've never tracked it. I kind of don't care just because followers don't always indicate sessions. We're going to talk about that in a future podcast. But it is important for you to note what is actually happening, right? So now I'm tracking those things and then I can also note, did I.

[Unknown Co-Host]

Slow down on pinning, Did I increase pinning? Did I change my images?

[Kate All]

Did I see anything that was valuable.

[Unknown Co-Host]

To me as far as pins that were driving the most traffic?

[Kate All]

If my goal is to get more traffic from Pinterest so that I could get more email conversions, were those things happening and at what level were they happening? So now I can look at it.

[Unknown Co-Host]

I can make adjustments, I can kind.

[Kate All]

Of survey the scene.

[Unknown Co-Host]

I like keeping track of it in a basic Spreadsheet. I don't think it has to be complicated. And when people make it complicated, they actually slow down their progress. So I always tell people, go exactly at the pace at which you can go.

[Kate All]

Don't try to model somebody else's, you know, system. Do your own and then adjust your.

[Unknown Co-Host]

Strategy if you need to adjust from there. If you look at the numbers and.

[Kate All]

You say something's not working, then I advise you to change one thing.

[Unknown Co-Host]

Don't change 10. And please don't go into a Facebook.

[Kate All]

Group and ask a bunch of questions. Don't feel like you need to buy a course.

[Unknown Co-Host]

Don't feel like any of those things. Make one change. Now if you feel like you do need to consult with somebody.

[Kate All]

In fact, I just had a recent experience like this where I was choosing to lean in to LinkedIn and I have talked about LinkedIn on this podcast before a couple of times. I hated it for a very long time until January of 24 when I decided to use it, when I decided to learn it.

[Unknown Co-Host]

But I had been very haphazardly using it.

[Kate All]

I listened to a few people, I.

[Unknown Guest]

Talked to a few people, I kind.

[Kate All]

Of hobble jobbled together this strategy for me.

[Unknown Co-Host]

But a month ago I realized if I wanted to use it intentionally, I.

[Kate All]

Needed somebody to tell me what to do.

[Unknown Co-Host]

These are the things I know about myself. 1.

[Kate All]

I am never going to buy a course.

[Unknown Guest]

I have bought courses.

[Unknown Co-Host]

They are sitting in my inbox.

[Kate All]

I feel terrible about it because I've never once engaged.

[Unknown Co-Host]

Two, I'm very much an in the moment, question asker type of person. I need to be across from somebody in order for them to hold me.

[Kate All]

Accountable, to be able to create the goals and create the plan. And so I got some recommendations from somebody. I ended up meeting with somebody for an hour, I booked a consult and.

[Unknown Co-Host]

I spent about the same amount that I would on a course.

[Kate All]

But in that hour I got answers to all of my questions, I got resources and I ended up getting a.

[Unknown Co-Host]

Plan for what I was supposed to do. And within a week I had everything implemented and I understood why I was.

[Kate All]

Using LinkedIn and I understood what I.

[Unknown Co-Host]

Was going to track in order to show my success. So that if that is you when it comes to Pinterest, find the path.

[Kate All]

That has the least resistance, that gets.

[Unknown Co-Host]

You to success quicker and gets you to reaching those goals that you have.

[Kate All]

With your Pinterest marketing. So start small, track your progress and adjust as needed.

[Unknown Co-Host]

Thank you for listening to this podcast.

[Unknown Guest]

I so appreciate all the years it.

[Kate All]

Has been nine years almost that I have recorded this and we always, always loved hear from our listeners or our viewers on YouTube. And if you didn't know, this podcast.

[Unknown Co-Host]

Is also on YouTube if you want.

[Kate All]

To see my bright shiny face face. But it's also on all of your.

[Unknown Guest]

Podcast players, Apple, Spotify, majority of you.

[Kate All]

Listen in Apple, so if you have not left a review, I would encourage you to take just a couple seconds.

[Unknown Guest]

To do that because we read every.

[Kate All]

Single one of them.

[Unknown Co-Host]

And if you ever have any questions.

[Kate All]

Simply scroll down below in the podcast app or here on YouTube and you.

[Unknown Co-Host]

Can connect with us.

[Kate All]

And we would love to help you. Alrighty, get ready to set those goals for Pinterest.

[Unknown Co-Host]

And I can't wait to see what.

[Kate All]

You'Re going to achieve this year.