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Simple Pin Podcast: Simple ways to boost your business using Pinterest
Kate's Take: Quick thoughts on Pinterest marketing #2 - Human Connection
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Foreign. You got five minutes. I've got thoughts. This is Kate's take number two. Okay, so in the last episode where I interviewed Megan Williamson, one of the conversation pieces that we started with was this human connection as it relates to AI taking over the job of a Pinterest strategist or a Pinterest marketer. And one of the things that spurred out from that conversation was this idea of being in a trust recession and how we are lacking trust. We're having a hard time telling what's real and not real. And at the same time, we are wrestling with this idea of what jobs AI will take. And what that really surfaced was these conversations I was having around what AI won't pick up on, which is nuance. Right? And nuance and human data are things or human experience are all things that can go into your Pinterest marketing strategy. And yes, there's a lot of conversation about AI slop and the crappy websites that have been been spun up. And like we talked about in that episode, you start to see the counterfeit alongside the real, and you end up preferring the real. And I think that's the same way as we have to think about some of our jobs, is that people prefer the real interaction. People prefer real data or real experience. In my mastermind in our boxer thread, we were talking about this idea of a coach. Like, a coach understands in the moment how to look at the field and say, I want to use this player. No, I can't use this player. Maybe this one is injured. I know how my defense is doing today. I know how my offense is doing today. And AI really can't do that part. And I think that really overlays onto marketing in such a real way, because when you bring to the table your experience, your history, your data, you have that same visual of the field like a coach does. You know the past. You know what worked and didn't work. You know the imagery. You know all these things. There are elements in Pinterest marketing that I think AI can be really, really useful for. But I guess I just want to call you back today to what it is that you know so well about your business. How it is that certain things perform, why a certain recipe does well, why a product sells more than other products. You have a holistic view of your business. Leverage that as your greatest value going into 2026. And your Pinterest marketing, we've talked about, Pinterest predicts. You've heard what I've said around in the last take that I did. So go back and listen to that if you haven't. But I guess I would say quiet the noise, quiet the fears, and get really, really focused on what is my value add, what do I bring to the table? What do I bring to my content or my products that is then displayed on Pinterest? That, sure, somebody else might be able to replicate some of it, but they can't replicate the thing that I bring to it, the nuance that I have. I know a little bit more about that recipe because I've made it a hundred times or I know how this particular product is going to perform when it's used in this context. So I guess what I am wrestling with too is how do I bring that to the table? As simple pen media as all the experience that we have, all of our human data, our human connection, that even though sometimes it can feel like it's pushing a boulder uphill and it doesn't work, I know I can go back and draw to certain seasons with certain clients or certain niches with clients or images or content. And I can say I know that this will and won't work because I've seen this before. And trusting that confidence that I have in my human experience, in my story. So for those of you who are worried about AI today, I just want you to take away that one piece. How is it that you can bring your human connection in there, your particular vantage point, into your marketing so that people can see that and trust it?