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Simple Pin Podcast: Simple ways to boost your business using Pinterest
Kate's Take: Quick thoughts on Pinterest marketing #3 - Founders’ Story
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Foreign. Welcome to Kate's take. You got five minutes. I got thoughts. Alrighty. In the last episode that I did with Lyric Fryer, I left that episode thinking so strongly about the founder's story. It was something that Megan Williamson brought up. It was something that Lyric brought up. And so I went to my mastermind and I was like, okay, let's kind of noodle on this for a little bit. What does it really mean to tell the founder story and how does that look? So much of my idea about this, all I have is Instagram. Right away, I think of, I need to be in front of the camera. I need to look like an influencer, and that sounds exhausting. It's why I chose Pinterest and not Instagram. I do not want to be exhausted by what I have to do on social media all day. I do think Workplay branding provides a great alternative to you having to do all that. So if you can afford it, 10 out of 10 recommend. But if you maybe can afford it, but you don't know yet. Let's just talk about what founder story could mean for you in 2026. Honestly, I don't talk a lot about my story because I think people are bored with it. I think people come to me and they say, I just want to know about Pinterest. I don't really care about you. And maybe that was the case for the last couple of years. And so I pulled back a lot. Like, I don't share a lot of personal details on Instagram. I do share some in my weekly newsletter. If I was to share anything about my life, it would be probably more in the weekly newsletter. But I don't know if telling my story is necessarily what people are looking for. And I don't know if I have landed on what founder story actually means, but I want to be challenged by it. I want to think, okay, Pinterest users are cold, right? They're not really interested in who you are and what you do. 96% of searches are unbranded, but they are becoming more interested in who the people are behind the product or the content that they're consuming. Maybe a little bit of this is driven by the AI trend because they want to know if you're actually real. Maybe it's driven by. They want to make sure you're ethical. Who knows, right? So where do you put your founder story? What does it look like? And does it have to always be on Instagram? I don't think it does, but I think those are the questions I'm left with after ruminating on that episode for a while, and I cite My Mastermind a lot, you can actually go back and listen to an episode this last summer in our Story series about My Mastermind and how that got started. But we have a voxer thread so I boxed them these ideas. What does it look like? Do we need to tell more of our stories in 26? Will that help people see what it is we're passionate about and that this isn't just a sales funnel or channel for us? Of course we all have to make money, it's a business. But that we are passionate about these certain areas of our business and we want to see success in the lives of people who come into our ecosystem. So one of them brought up Shark Tank and you have these four founders and two of the founders their family loved because they knew their origin story, they knew where they had come from, they knew certain elements of their personality that they cared about these people. Pretty sure you all know I'm not talking about Mr. Wonderful being on this founder's list of people that they loved. And a lot of people don't like him because they feel like he's just out for the money. So even that example was really helpful for me to see how people engage with founders and their story and what threads them in. That's all I'm reflecting on this week. I think it was a good conversation piece as Lyric brought that up. And I again think as we go into our time of AI, the story of who you are, what you do, and authentic like connection with your audience, which doesn't mean you can't use AI, but showing a little bit more of yourself. And I've even seen this with other marketers that I've followed for years who have been very, very closed off. They are starting to open up more. I don't know. I'm curious. If you ever have thoughts, you can always message us hello@simplepinmedia.com with would love to hear from you. I mean, how do you take sharing founder story, your founder story into 2026? All righty. Thanks for listening to Kate's Take this.