Simple Pin Podcast: Pinterest Predictions 2025
Host: Kate Ahl
Episode Title: Pinterest Predictions 2025
Release Date: January 7, 2025
Introduction to Pinterest Predictions 2025
In the latest episode of the Simple Pin Podcast, host Kate Ahl delves into the much-anticipated Pinterest Predictions 2025, outlining key trends that businesses can harness to boost their presence and engagement on the platform. Emphasizing the longevity and impact of Pinterest-driven trends, Kate sets the stage for a deep dive into three standout predictions, offering actionable insights for content creators and marketers alike.
Trend 1: Aura Beauty – The Makeup Mood Ring
Timestamp: [00:11]
Overview:
Pinterest has declared 2025 the year of Aura Beauty, a trend characterized by bold, cohesive colors that reflect one's personal vibe. This "makeup mood ring" trend is notably driven by both Gen Z and Boomers, showcasing an intriguing blend across generational lines.
Key Insights:
- High Hue Aesthetic: Aura Beauty focuses on vibrant, high-contrast colors that extend from chin to cheek, allowing users to "find your aura" and showcase it confidently.
- Sustained Engagement: Unlike fleeting viral sensations, Pinterest Predicts trends have a 20% longer lifespan, ensuring sustained visibility and engagement.
Notable Keywords and Growth:
- New Wave Makeup: +410%
- Full Color Makeup Eyes: +365%
- Golden Aura: +75%
- Aura Effect: +35%
- Purple Blush Makeup: +30%
Actionable Strategies:
- Content Creation: Kate advises creating dedicated Pinterest boards and content (e.g., videos, blog posts) around high-growth keywords like "full color makeup eyes."
- Case Study: She shares a success story where a client leveraged a Pinterest trend to achieve over 25,000 saves on a single pin within a few months by aligning blog content and imagery with the trend's aesthetic.
Quote:
"Pinterest Predicts trends last longer than fads on other platforms, giving your content more lift over time."
— Kate Ahl ([02:45])
Trend 2: Moto Boho – Edgy Street Style Meets Chunky Leather
Timestamp: [15:30]
Overview:
Contrary to Pinterest's typical Gen Z focus, the 2025 predictions spotlight a resurgence in Moto Boho, attracting both Gen Z and Boomers. This trend merges the free-spirited bohemian aesthetic with edgy street style elements.
Key Insights:
- Aesthetic Elements: Chunky leather handbags, flowy skirts, moto boots, and fringe details define the Moto Boho look.
- Color Palette: Predominantly gray, black, and cream tones enhance the trend's sophisticated edge.
Notable Keywords and Growth:
- Boho Fits: +755%
- Moto Boots Outfit: +445%
Actionable Strategies:
- Image Utilization: While fashion pins typically lack text overlays, Kate suggests using subtle text for context, especially for roundup-style content. For example, a pin titled "Five Moto Boots for Spring" can incorporate relevant keywords without overwhelming the image.
- Content Variation: Balancing pins with and without text overlays can cater to diverse viewer preferences and optimize searchability.
Quote:
"It's not just a look, it's a lifestyle."
— Kate Ahl ([18:10])
Trend 3: Peak Travel – Elevation Destinations Take Flight
Timestamp: [28:55]
Overview:
As the world continues to open post-pandemic, Pinterest Predicts a significant shift in travel trends towards high elevation destinations. Known as Peak Travel, this trend emphasizes mountain ranges and scenic elevations over traditional city getaways.
Key Insights:
- Destination Focus: Popular spots include the Dolomites in Italy, Atlas Mountains in Morocco, and Portillo in Chile.
- Demographic Appeal: Gen Z and Gen X are the primary drivers, with a keen interest in outdoor adventures and breathtaking vistas.
Notable Keywords and Growth:
- Peak Views: High relevance for travel planning.
- Mountain Air Gear Up: Essential for attracting outdoor enthusiasts.
Actionable Strategies:
- Content Repurposing: Kate encourages travel creators to revisit and republish content related to trending destinations. Utilizing archival photos and detailed trip stories can rejuvenate engagement.
- Detailed Storytelling: Providing comprehensive trip details—such as accommodation experiences, transportation tips, and local cuisine—enhances the value of pins and encourages saves and clicks.
- Text Overlays: For multi-faceted images like mountain landscapes, incorporating descriptive text (e.g., "West Coast Edition: Best Beaches") improves context and searchability.
Quote:
"When people plan their trips on Pinterest, they create these boards and put everything in it. Make sure your images provide clear context to guide them."
— Kate Ahl ([35:20])
Maximizing Pinterest Predictions for Business Growth
Timestamp: [40:00]
Final Insights: Kate wraps up the episode by urging listeners to:
- Explore All Predictions: With 20 trends in total, businesses should identify and align their strategies with relevant ones.
- Brainstorm Content Ideas: Dedicate time to list out content ideas based on trending keywords and curated Pinterest boards.
- Leverage Educational Resources: Kate highlights the importance of continuous learning, promoting an upcoming Pinterest marketing webinar aimed at addressing common mistakes and providing strategic fixes.
Call to Action:
- Webinar Registration: Listeners are encouraged to sign up for the free webinar on January 16th by visiting simplepinmedia.com/class.
- Subscribe and Engage: Ensuring subscription to the podcast and YouTube channel to stay updated with ongoing Pinterest marketing strategies.
Quote:
"If you're feeling stuck on content ideas, let Pinterest Predicts inspire you. Take 30 minutes, jot down your ideas, and watch your engagement soar."
— Kate Ahl ([45:10])
Conclusion
The "Pinterest Predictions 2025" episode equips business owners and marketers with foresight into emerging trends, emphasizing the platform's unique ability to sustain and elevate content over time. By tapping into Aura Beauty, Moto Boho, and Peak Travel, alongside the broader spectrum of predictions, listeners are empowered to craft purposeful, data-driven Pinterest strategies that resonate with their target audiences and drive measurable success.
For more detailed predictions and continuous updates, visit simplepinmedia.com.