← Simple Pin Podcast: Simple ways to boost your business using Pinterest
Simple Pin Podcast: Simple ways to boost your business using Pinterest
Strategies for converting Pinterest users in your email
00:34:17
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- [00:00]
Kate Allisa
Hey there and welcome back to another episode of the Simple Pen podcast. Today we're going to be talking about how to convert people to your email and then on your email list. So one of the things I've done here for the last nine years of teaching on this podcast is I want to teach people about how to leverage Pinterest marketing in a way that works for their business. Because I believe that Pinterest is one of those marketing options that brings a different type of traffic. We call this cold traffic versus warm traffic, something that you might get from Instagram or Facebook or TikTok, whereas Pinterest gives you traffic that's very similar to YouTube, to Google. It's cold, they don't know you. But one of the great parts about how Pinterest is growing in the next couple of years is they're really leaning into shopping, which for some content creators it's a little bit of a bummer because they think it's going to take up space. But I'm here to tell you the both can coexist at the same time. In fact, having a really strong content marketing strategy for your shop is definitely the way to go. So I wanted to bring in somebody who understood not only how to get people on your email list, what type of offers to give them, but how many times, and when to engage with them after they're on your email list. We're taking this from the perspective of a seller, so somebody who's selling a product and walking them through that example. Shlisa has so much great information that she's going to share with you. She's from Banyan Agency. She's got a lot of history and experience and I know that you're going to have some takeaways. This is one of those episodes that I would bust out a piece of paper and I might take some notes too as well, because as we get into the middle of the episode, she's going to give some really actionable strategies that even I was thinking in my head, oh, I probably need to do this or I probably need to go revisit what I already have within my email sequence. If you are a shop owner, if you are a content creator, and Pinterest has been on your list of places to market, but you just don't know how to do it. Our agency, Simplepin Media, can help take that off your plate. Whether it is a one time service, a non paid organic marketing strategy, or paid ads, we can do it for you. All you have to do is simply book a call with our Team by going to simplepinmedia.com/services, and we'll walk you through what fits your budget, what fits your needs, and what fits your goals. Alrighty. With that, let's dive into today's episode.
- [02:44]
Shlisa Pande
You're listening to the Simple Pen Podcast, Pedest for business advice that goes down smooth and easy.
- [02:52]
Kate Allisa
Here's your host, Kate Allisa. Welcome to the Simple Pin podcast.
- [03:01]
Shlisa Pande
Thank you so much, Kate. I'm so excited to be here.
- [03:04]
Kate Allisa
Yeah, me too. Because I think email marketing is one of those things that can be either a really, really big topic or people can get really granular, or people can get really confused and overwhelmed. And I was looking through your website and I love this opener. It says email and SMS done right, 100x revenue check. Loyal customers here for life. Double check, which sounds like music to every Pinterest marketer's ears because it can often be really hard to convert people. So before we walk through kind of this idea of conversion, why email? Why was that something that you got into and decided to pursue with your career?
- [03:46]
Shlisa Pande
You know, Kate, it's really funny because literally life just threw through me at emails. I started off as a conversation Persian copywriter. I always loved writing romance novels growing up. And, like, it's really. It's not even awkward for me to say anymore. In the beginning, it was so awkward for me to say, but I used to post romance novels on Wattpad. And on Wattpad, it's like chapter by chapter. So then people would read it and then they'd be like, I need the next chapter because I used to end on cliffhangers. And then I realized, you know what? I have a thing for keeping people on the edge. Let me. Let me see how, like, if I can make money off the skill. So I looked into publishing books, and then I was like, kind of have to get lucky with that a bit. But then I found out that businesses would pay money for people to write for them and good money, especially if it's going to convert. So I got into conversion copywriting. And then the most amount of, I guess, clients I got were for email marketing, and I got into email copywriting. From there. They started asking me about strategy. They started asking me to implement it. They started asking me technical questions. So I learned all of that, and then I kind of started from there. So with that skill set in the last few years, I started my own agency. We're a very boutique, very micro agency. I'm still very much in the weeds with the client work, which I love, because I just love Doing the strategy. And I love being so involved in people's dreams coming true. So that's why we have amazing case studies. Brilliant stuff. Because like 100x revenue, we've totally done that for so many brands. And the reason for that, honestly, it goes back to my love for writing romance novels.
- [05:20]
Kate Allisa
Yeah. And you know, it's. I would imagine it's really hard to scale an agency to find people who are gifted like you. Because what I find with people who are good with words, who are good with conversion copy, is either they're good or they're not good. You can kind of hit that middle ground where you can kind of teach yourself. I think sometimes I like to think that I'm good at conversion copy, but really I'm not. So I'm wondering, like when you are looking around at different websites, can you just spend spot it right away? Can you're like, oh, make this change, do this thing? Does that just come natural to you all the time?
- [05:52]
Shlisa Pande
It does. And I won't say it's because of my background writing stories. I would say it's because of all the experience I have now with working with clients. So one of. So over the last eight years, when I started about eight years ago doing this conversion copywriting thing, so one of the things I did was I white labeled for a lot of agencies as well. So because I worked in so many agencies, I have so much experience with so many different businesses, like hundreds of businesses myself, that I am able to look at a web, like look at someone's emails and be like, this will work or this won't work. And it's not a guess, it's based on all that data that I've accumulated. And even for websites, we've done a lot of website copywriting projects and a lot of blogs and all of that. So I can usually tell because at the end of the day, you're marketing to a human. What does a human want? What will get them to take the next step? What will keep them over the edge? You know what I mean? So all of that goes back into, I guess, conversion copywriting. So yes, in a way I am able to spot that now. But it's based on all of this experience and data that I've accumulated.
- [06:53]
Kate Allisa
Right. And that is the key. Right. The more you work with different niches, the more you work with different brands, the more that does kind of quote unquote come naturally, which does make it hard to scale up and to hire a lot of people because you as an owner really have to teach that to people and help bring in that experience for them. But there's always risk of hiring people and how they're going to do and that's a whole nother rabbit trail that we could go down, but we're not going to do that. Any service provider knows the struggle, right? And I'm sure some of our listeners as they are service provider, are like nodding their head in camaraderie, like, yep, it's hard to hire those people. Okay, you have a stat which I think is interesting. 30% of your revenue should come through email. Can you talk a lot about how you learned that this is the good revenue distribution within your whole income strategy? Like why 30%?
- [07:48]
Shlisa Pande
Yeah, that's a great question. So for e commerce brands specifically, I always have a benchmark that 30% of your attributed revenue should be coming from email marketing. One, this is a common industry stat, so it's not something I made up. And another thing that I want to mention is if you have people coming into your email list, if you have people buying from your site, if they're subscribed to your email list, they want to hear from you, they want to learn more. And you need to have products that you're selling them, you need to have services or whatever it is that you are offering. You need to make sure you're marketing to them. If you're not, then you're not going to go anywhere near that 30% of attributed email revenue. One of the things I've noticed through all the data that I've gone through and all the experience I have is that repeat purchases make up a huge chunk of that 30%. So even if it's like 30% of revenue, it doesn't mean like 30% of new customers. So that's a common misconception I find that a lot of people make is like, okay, I just need to keep acquiring new leads. I need to grow my email list. I need to do all of this. But a lot of them aren't capitalizing on the leads they already have and on the people who are already in their network. Even as a service provider, sometimes you have to look within your clients and be like, what is it that I can offer more to them? Because they are more likely to trust you and buy from you. So generally with e commerce clients, I noticed that if you have a product and if you're sending an email, if you get 10 conversions from that email, usually seven or eight of them are people who bought from you before. So it's a huge, huge chunk of revenue. So the 30% number, I would say, comes from firstly knowing that they're already interested. If, you know, if you're marketing to people, let's say you're getting a hundred leads every month on your email list, then 30 of them should be converting via your email list. That's how I look at it in like a quantitative kind of analysis way. But yeah, it's definitely, it's definitely a metric. And everyone I've worked with, we've gotten as close to that as possible. And some brands they make up, I'm currently working with a brand, they're getting 60% of their revenue through email marketing.
- [09:54]
Kate Allisa
What's interesting to me about that is I was having a conversation with somebody who is in the offline world. Like they're, they are not operating within this whole marketing online space. And they were saying to me, like, I don't read emails anymore. And I know you do SMS marketing too as well. But it was interesting because this person actually does read emails. I think they were discounting the fact that they still open things. If the subject line is intriguing to them, if they've already committed to a certain type of product that they are loyal to, if they see a sale or a discount or something like that, they're going to open up that email and they're going to purchase because that is where they get the coupon code, that is where they get all of these other things. So I think to those saying, like, I don't know if people engage in email because they're still out there, people are still kind of pushing back against this. I still look through my email every single morning. And I don't care if you're somebody that is zero inbox or you're somebody that has 4,000 emails in your inbox, you're still looking. So just for anybody listening who's like, nah, I don't want to care about my email, which I don't think I have many listeners like that, but if you are, email is still important. So with that, I want to walk through an example and I want you to kind of frame up for me this brand. So let's take skin care. Let's say this is a skincare that caters to women. They're perfect for Pinterest. They're selling usually between women 35 and 45 who are really starting to care about their skin and they have some content. Like, they're definitely talking about how important the skin care is, they're talking about the elements in their skin care, but they are having trouble converting this Pinterest audience because they don't have an opt in. And so if you are going to start down this journey with them, what are some creative ideas for opt ins to get even people on the list? Because, and before you answer that, I'll say this is what I've been hearing from people is that they only go just to a discount or they kind of spin out and they don't know what to do. They don't know even how to offer them stuff. So where would you start with somebody like that who's wondering well what kind of freebie do I give them to even get them to say yes?
- [12:12]
Shlisa Pande
Yep. This is a really great question and one of the things I want to mention is if you have, let's take the skincare brand example. If you have a skincare brand for women 35 to 45, let's say, and you're already getting traffic through Pinterest, that means there's a level of education, a level of something you're putting out that makes them interested to even go on your website. Now the next step for you is to leverage that interest and think about what is the next part of their journey that they would need to see in order to get on this email list. So that's how I look at it. It's the fact that what kind of content am I putting top of funnel to acquire that person to move them through to my website and what do I need to do to now make them even more interested? So a simple tweak. If you are going the discount route, like let's say you're offering 10% off their first purchase, a simple tweak to your pop up form that's actually generated a lot of conversions for our clients is just adding something called a micro. Yes. So what that means is it's like a three page pop up form. I know it sounds complicated, it might sound like a lot, but it's really not. It's like the first page is like would you like 10% off your first order? And then there's literally two buttons, no email field, nothing. The first button will be like claim now yes, I want it. And the other option would be like no thanks, I don't want to save money. It would be something like that. Rather than just submit your email address, get 10% off. Because what this does, it gives you like a little micro commitment. It's just a button. They don't see that email address field, they click yes, I want it. And then the next page where you actually get their email address, they're more likely to type it in because they've given their micro consent. They've given their micro. Yes. So psychologically this has, this does wonders. And we have taken a brand who is doing about 7% on their pop up form before this, which is a 7% opt in rate. So if 100 people are on their site, 7 people put in their email address. So they got up to 18% with this, just this one tweak. It's incredible. It's incredible just what how much messaging can do. And just a reframe. Yeah, it's crazy. And they were running all these ads and all of that. So the fact that they're able to get for every hundred people like another 11 people signing up, like email marketing after that, it does so much more because you can nurture them and convert them. And people who are hesitant right now, they might buy like one month down the line, six months down the line. That's why email is great. And in terms of other ideas for lead magnets, definitely you could offer things like educational guides, ebooks, anything like that. But always, always test it because sometimes just the discount works well too. So always test what is giving you the higher opt in rate. So for our clients what we do is we're always running an A B test on the pop up form, even if it's a small copy tweak. Like for example for that one client which I mentioned, this micro. Yes. For one of the A B tests after that that we did was it was just like you've got 10% off your first order versus congrats. You've got 10% off your first Order. Congrats one. So it's like little tweaks like that that you keep on testing and refining and optimizing. So if Pinterest is getting you a lot of leads, capitalize it by testing your offer and your pop up form.
- [15:29]
Kate Allisa
Yeah. And one of the things I realized as you were talking is one, I have seen this tested on me and it does work. I will definitely give over my email when I have that mini. Yes. And I didn't even think about the psychology behind it, but now I'm going to see it everywhere. But number two is for a couple of our clients, they've gone down the road of sample offers. So whether it is a tile sample or a swatch sample or anything like that. And I, I wonder too if that being connected to education so that people can touch and feel it before especially they make a big order. And I actually wonder what you think when it comes to a high dollar item versus a lower dollar item because we've heard rumblings that, you know, people will usually spend 30 to 50 dol too much time to think. But if it goes over a hundred dollars, they're going to spend more time. Have you seen differences in the email opt ins that are needed for brands that do have such a higher price point of, you know, 200, 300, even up to three or $4,000 per product?
- [16:35]
Shlisa Pande
Yeah, absolutely. There's definitely more to think about when you spend a lot more money. And it also depends on your target audience as well. Right now we have a client, an e commerce client who has a subscription for 400 USD a month and it's a subscription product but they're the ones who are getting like 60% on their email or on their convert attributed email revenue. In terms of opt in, what I would say is you really have to tie in the pain points and the desire and kind of like look into what makes the customer budge. So if it's something like skin care, maybe wrinkles is the common concern, maybe it's the fact that you, you're feeling like you have less time in your life to do the things you want to do. If that's the main concern, you want to pinpoint that in your, in your pop up form right away you want to make sure that messaging is there like never. I mean maybe this is too strong, it really depends on your brand. But something like never feel like you're wasting a day of your life again rather than get 10% off now. So it really depends on what your ideal customer's pain points are, what their struggles are. You really need to understand your audience. And then you take that and you put that in your copy and you do a lot of testing. Because the thing is, it is true that higher order values, like let's say something is like a thousand dollars to buy versus something like $30 to buy. It's gonna have more friction naturally. But there's also a perceived value like maybe something like a bed for a thousand dollars. That might be cheap for some people, right? So you have to also look at where are you in the market and how do you position yourself and all of that. So for this client that I'm mentioning right now who has a 400amonth subscription product, they. So they are actually, they have this fertility product and what they're doing is they're positioning themselves against something like ivf, which is thousands and thousands of dollars, right? So then $400 a month doesn't sound like A lot. Whereas if you just go and you're like comparing yourself to a fertility T which is like $20, then you're going to look like you're very highly like, you know, you're very overshooting yourself there. So what I would recommend is figure out like, where are you in the market and what do you want to compare yourself to and who is your target audience and what is the messaging they need to hear. Remember, especially if your product is higher, value the point for now, get them on your email list and do a lot of educating and nurturing. So they are ready to buy even if it's not right away, but they're ready to buy like two or three months down the line. But I also do feel it is kind of a myth to say that, you know, that they won't buy right away because this fertility that I, this client that I have, that I just mentioned, they were, they mentioned that before they joined with us they were getting, it was like taking 37 days for the average person to get their first purchase. But after they joined with us, we made all these tweaks to their welcome series, their pop up form. They are like the clients are purchasing from them within 0.9 days, which is like within the day.
- [19:39]
Kate Allisa
Wow.
- [19:40]
Shlisa Pande
So it's all about messaging, it's all about positioning. Like if you can refine that and you can figure out exactly what it is, you're gonna hit the nail.
- [19:50]
Kate Allisa
Well, and also I think when people have intent, they're ready, right? And if it is within that, you know, buyer's window where it doesn't take a lot of decision making to happen, then they're like, okay, yeah, I wanna go into this. Or it's really valuable to them and it' really important to making their life work. And I find too that if I go to a website and I sign up for one of their email offers, offers, I'm like really ready. I'm interested, right? Like I've done some education. Usually I don't sign up for emails where I haven't done any education. It's like, I'm not ready to commit to you. I need to look around your site first. But if I get to that point, it's like I am ready and I am ready to learn more. Or somebody has done a wealth of education for me and now I can kind of like make this decision. Which I think brings me to. If somebody doesn't purchase right away but they're on the email list, what is that first email to them that they get? Is it A longer story about the company and the why is it short and sweet? Because we're going to be nurturing them along the way. Oftentimes these are called, you know, the nurture sequence. What is that first email that's really going to continue to hook and hopefully get the sale within that 0.9 time frame.
- [21:10]
Shlisa Pande
Yeah, absolutely. So always look at it as the customer journey. Now that they've signed into your email list, think about what have they seen so far and what is the logical next step for them? Maybe it's more case studies, maybe it's more, you know, testimonials. So you need to really think of it from that objective point of view. I know like a lot of brands, they have this formula. Like the first email is about us and our mission and the why, you know, that's fine. But as long as you tie it back to the customer, you can't just talk about your brand because the customer usually doesn't care. Usually if you're offering your lead magnet in your pop up form, which might be a discount or like an ebook or something, then you would offer that in the first email. And one of the things I recommend, if it's not a discount, if it's like an actual like let's say a course or an ebook or something like that is one of the easiest things that I've seen get a lot of responses is, hey, I know that you've signed up for this ebook but let's be real, you're probably not even going to open this.
- [22:07]
Kate Allisa
It just totally honesty.
- [22:09]
Shlisa Pande
Yep, I've done that. Like I've signed up for all these freebies and then I never even opened them. So a lot of people, they do that. So we just call out like a common thing in the market and just be like, how about you book a 15 minute call with me instead? And then that works really well. So this is just a side note for like service providers, usually it'll be better for you, but for an E commerce brand, like what I recommend is definitely talk a little bit about what makes you different from everyone else. In the first email, give them whatever they signed up for. And just below that you can just say something like, hey, we're, I don't know, we're cruelty free. This is our mission, this is what we do. And we, we are doing this because we really want to help you get better, skin better, we want to make you feel young again. Always tie it back to the customer. Don't just say we have like we have retinol in our Products don't say something like that. Just say.
- [23:00]
Kate Allisa
Because everybody does.
- [23:02]
Shlisa Pande
Exactly. This is what it does for you. You have to mention that. And apart from that, the first email, we've a b tested this one a lot. So the first email, if you have the discount, like a lot of people, they bury the discount somewhere in the email. So you sign up for 10% discount. Don't do that. Just give it to them in the hero section. Make it bold. Have this call to action in the hero section itself. It's going to make a huge change. Like we've ab tested this so many times, it's like a crazy amount more conversions on that. So don't even bother making the first hero section of the email too long.
- [23:33]
Kate Allisa
Yeah, I agree 100% when I have to dig for it or when I have to look around, especially because a lot of people are on their phone, they don't want to move to their computer, but then they might move to their computer. It's just too bumpy along the way. So I'm, I'm all for full transparency. Just give me the discount and then I have a better view of you, your brand, just simply by, I would call it the small act of kindness to save my time. Right. And I know that that sounds like a really big thing for just a discount code, but I don't want to scroll and scroll and scroll. What I want is a discount code and then to continue to learn more about you, especially if I purchase. Which leads me to the question that I also get a lot of. And maybe it's less a question, but more a pushback is people are afraid to email too much and they are afraid to annoy people. And what I often tell them is, listen, I have signed up for Nordstrom emails because I have a Nordstrom card. They email me every other day. I just ignore it like. But I will open some of them and if it's a brand that I care about, I will open. What is a general good guide for people that are approaching this and saying, okay, I've got the opt in, I've got the first email. I don't know what to email them again. Besides discounts, how many times should I actually email them?
- [24:53]
Shlisa Pande
Yes, that's a great question. And I never recommend only emailing them discounts. I always recommend giving them value. It doesn't have to be educational value. It could be those education content from our clients is something that we've seen convert the highest. So educational content, for sure. It could be funny content, something that will just make them Smile in a stressful world, like, that would be nice. It could be something that just checks in and maybe comes from a founder and just says something like, hey, I'm the founder of XYZ Skin care. Just reaching out to see if everything's okay or if you have any questions. So just you can be creative with this. It doesn't have to be like 10% off sale every day. Like, it can be something very valuable and educational. You can talk about what is Retinol? When was it invented? Like, trust me, it might sound boring to you, but it does. Well, like a lot of people feel smart reading your emails and then they'll keep your emails for a longer time and they'll want to open them because it feels like, you know, I'm getting educated by them. So as long as you make them want to keep on reading your emails, then you don't have to worry about emailing them too much. And honestly, like, the only time I would say worry about that is one, if your emails are going to the spam folder, which usually if you're doing everything properly, like you're warming up your list, you're not like blasting 100,000 emails at once, then you're usually okay with that and you're trying to get replies and you're trying to just be generally like non sleazy and you're okay. Then you don't, don't worry about that. Like you're usually good. And if you are in the spam folder, then there are strategies to get out of it. It's not the end of the world. But that was off topic and a bit of a tangent.
- [26:27]
Kate Allisa
But no, it's okay. I think it's something for people to consider because it might be why people have an aversion to email is they are afraid of these things like spam filters or they are afraid of all these technical pieces. And I think you bringing it up is good because it's not a huge deal. There's a way to get out of it. Like it's not going to slow you down.
- [26:47]
Shlisa Pande
Exactly. I mean, if you're in the spam folder, I wouldn't email your list every day. But if you are not in the spam folder and you're slowly warming up your list and you're like, maybe you're starting off with one time a week and then you're going to two times a week and then maybe you're like, okay, let me try out this three times a week thing, that's fine. But at least if you have Like a momentum. Don't just be like I'm not never going to email my list because I'm worried they're going to either unsubscribe, subscribe or I'm just going to be hated for it. Unsubscribes are normal. It's okay if people unsubscribe and it's a good thing for you because you're, you don't have to pay for as many profiles. It's better to get them off your list than leave them on and just like kind of as dead weight. So don't worry about unsubscribes and yep, give them value. You don't have to worry about selling too much because people are on your list for a reason they expect to be sold to.
- [27:38]
Kate Allisa
Yes, a hundred percent. I, I feel like when I sign up for any product that I'm interested in or any content that I'm interested in, I want to be able to choose whether or not I want to open or not, whether or not I want to read or not. But because I haven't unsubscribed like the, the other people have or they've just chosen, it's not for them. I'm keeping my options open. Like just keep emailing me obviously like you said, don't spam me every single day, but educate me. Share why you care about your product, why you think yours stands out and how this can benefit you in case studies too. Like I love. I mean case studies and testimonials are like shoo in every single time because you could see before and after. Especially if we're talking about skin care. Share those stories of your reviews, highlight them. Because what I want to know is that I'm not only buying a good product, but that the community at large sees it as a good product too and they've gotten good results with it. That's like a no brainer for me to re to keep buying, right? To say yep, I'm going to keep going.
- [28:46]
Shlisa Pande
Exactly. And on another note for that as well is when you're developing your email strategy, think about the post purchase journey as well. So even after they buy your product, what is the next step? Think about that and just remember that maybe six months down the line their skincare product is going to be finished. It might be time to send them some replenishment emails. So always keep that in mind. Like for foresight is super important in this. It's not like you buy a product, you forget about it. If you like the product a month later they might be willing to give a review. So put that in your post purchase flow. Maybe say you'll get $10 off your next product if you leave a review. And that will help you also generate more testimonials, more reviews and all of that, while also showing your customer that you actually care about them and their opinion 100%.
- [29:34]
Kate Allisa
Okay, before we wrap up with the final thing that I want to ask you a question about. This is what I, this is another question that I have for you. A big question asker. As you can tell, what is one thing that you would tell somebody who's listening, who says, I know that email is important, I know that all these elements are important, but I feel pulled in a lot of different directions. I feel like there's a lot of things within marketing that are, that tell me it's really important. What would you tell them and how would you tell them to prioritize email amongst the sea of everything else trying to get their attention?
- [30:14]
Shlisa Pande
Yeah, absolutely. I always look at it from an ROI perspective, a return on investment spent perspective. Like I said, 30% of your revenue should be coming from email marketing. So if you're already doing revenue generating things, so this is where I would say, if you're not already, if you don't have a way to get leads, focus on getting leads. If you have a way to get leads, focus on building your retention strategy. So what I would say is focus on firstly, are you getting leads? If you are, then the next step would be 30% of my leads that I'm getting. Am I converting them through my email list? If not, work on your email marketing. And it's okay if initially you're like, hey, I'm only getting 10% of return from my email list and it's nowhere near 30%, that's fine because at least you're doing something and you have to be really skilled at it to really generate more and more and more. And you'll get skilled by practicing and keep doing it and all of that. And sometimes you might need to like outsource it to get an expert opinion. And that's totally okay. But first what you need to do is build your list. And once you build your list and you can do it side by side too. Even if you, let's say you have like 50 people on your list, that doesn't mean you don't need to email them. You should still email them because 30% of 50 people is like probably 15 people. Yeah. So you can still get conversions from that. And that's not to say that they'll all convert like within a month. It might take some time, especially if they don't know you and they haven't built that trust with you. But be realistic with yourself as well and take baby steps. Like, don't. I know there's so much noise out there. It's like, you know, post on social media, TikTok, Instagram, LinkedIn, even there. There's like so many different things. Blogs, there's podcasts. So many things you can do to get generate momentum and all of that is fine. But remember, email marketing is not about just getting leads. It's about retaining your leads. So put that where it is and don't compare it with acquisition stuff. That's what I would say. That's. This is a different strategy completely.
- [32:10]
Kate Allisa
Yeah. Well, there have been so many good tips that you've shared today. Thank you so much. You have on your website. It's called 158 Email Ideas for your next campaign. How'd you come up with 158, by the way? Was that just.
- [32:24]
Shlisa Pande
That's a great question. So I was actually planning to do like over 500 email ideas, but then I got to, okay, like, I'll cut it here for now and if I ever update it, I will keep on building on it. So 158 sounded like a good number and it sounded like something people would be interested in. So I developed that.
- [32:43]
Kate Allisa
I love it. So what is it that people would find in that? It's a free guide that they can get. We'll link below here in the description. But how's it going to support them?
- [32:52]
Shlisa Pande
Yeah. So if you're ever stuck about what to send. I don't know what to do. I like, I have no idea what to plan for my campaign calendar. You can just open up the guide and choose like whatever stands out for you and you can write an email from it.
- [33:05]
Kate Allisa
I love that. Making it easy.
- [33:07]
Shlisa Pande
Exactly. You have 158 different ideas. So if you're ever stuck, you can go in and just pick one and.
- [33:13]
Kate Allisa
Just know there's probably like 300 and some more that are in your head that could come out later in this guide.
- [33:18]
Shlisa Pande
There are so many that I have not put in there yet, but I.
- [33:21]
Kate Allisa
Do just fall asleep thinking of ideas too. You're like, oh, they just.
- [33:26]
Shlisa Pande
Well, that's the fun part of loving what you do. I feel like you get so creative.
- [33:30]
Kate Allisa
Yeah, I agree. For sure. So where can people go to connect with you?
- [33:34]
Shlisa Pande
So I'm most active on Instagram, so instagram.com shleshapande you can just it's just my first and last name. Or you can go on my website, Banyan Agency B A N Y A N Agency and you can Also grab the158 email ideas guide there.
- [33:53]
Kate Allisa
Perfect. Thank you so much for joining me and sharing all the information and your experience. I know that a lot of people listening will take away some great tips. So thanks again.
- [34:03]
Shlisa Pande
No problem. It was a blast. Thank you. Kate.