Simple Pin Podcast: Simple Ways to Boost Your Business Using Pinterest
Episode Summary: Troubleshooting Part #2: Keywords
Release Date: June 4, 2025
Host: Kate Ahl
Co-Host: [Unknown]

Introduction and Episode Overview

In the second installment of the "Troubleshooting Pinterest" series, host Kate Ahl and her co-host delve deep into the critical role of keywords in Pinterest marketing. This episode, titled "Troubleshooting Part #2: Keywords," was released on June 4, 2025, and provides invaluable insights for business owners aiming to optimize their Pinterest strategies effectively.

The Crucial Role of Keywords on Pinterest

From the outset, Kate emphasizes the foundational importance of keywords within the Pinterest ecosystem.

Kate Ahl states at [00:37] (MM:SS):
*"Without keywords, we really wouldn't have Pinterest. It would just be a bunch of pretty pictures thrown around."_

This highlights that keywords are not merely an add-on but the backbone that ensures content is discoverable and relevant to users searching for specific topics or products.

Common Challenges in Keyword Utilization

Despite their importance, many marketers struggle with effective keyword usage on Pinterest. The co-host identifies a prevalent issue:

Unknown Co-Host at [03:51]:
*"The problem that I see with Pinterest keywords out there is... people are not being intentional about choosing the right keywords or they simply don't even know where to go to choose the right keywords."_

This lack of intentionality often stems from marketing fatigue, where content creators hastily populate descriptions without thoughtful keyword integration, leading to underperforming pins.

Practical Solutions and Best Practices

To address these challenges, Kate and her co-host offer actionable strategies:

1. Be Intentional and Methodical

Kate Ahl encourages slowing down to focus on keyword selection:

Kate Ahl at [05:29]:
*"One, slow a little bit down and get intentional."_

By methodically choosing relevant keywords, marketers can enhance the visibility and effectiveness of their pins.

2. Leverage Pinterest's Native Tools

Kate Ahl introduces Pinterest Trends as a valuable resource:

Kate Ahl at [06:02]:
*"There's two native tools that Pinterest has—the Trends bar on Pinterest."_

Pinterest Trends provides insights into trending keywords across different seasons and categories, enabling users to align their content with what’s currently popular.

3. Utilize Third-Party Keyword Tools

The co-host highlights Tailwind's keyword tool as an alternative:

Unknown Co-Host at [06:40]:
*"Tailwind also has a keyword tool that you can use."_

These tools help identify popular and relevant keywords, allowing marketers to target their audience more effectively.

4. Incorporate Consistent Keyword Themes

Maintaining a spreadsheet of preferred keywords can streamline the pin creation process:

Unknown Co-Host at [07:04]:
*"You can get a general idea of what you want to use as your keywords and just use those."_

By having a repository of tested keywords, marketers can ensure consistency and efficiency in their campaigns.

5. Harness the Power of AI

AI tools like Claude can assist in crafting optimized descriptions:

Kate Ahl at [08:05]:
*"I like Claude. I feel like it writes in a really great voice."_

Unknown Co-Host adds at [07:38]:
*"You could even ask it to write 10 to 20 for you if you know you're going to be using it on different products or different pieces of content."_

AI not only speeds up the description writing process but also ensures that the content is optimized with the right keywords.

Addressing Automated Posting Issues

A significant pitfall discussed is the reliance on Instagram's auto-post feature, which can lead to non-optimized Pinterest descriptions:

Unknown Co-Host at [04:31]:
*"People will turn on the auto post feature from Instagram so that all it will take an Instagram post and auto pin it to Pinterest."_

This often results in descriptions that aren’t tailored for Pinterest’s search algorithms, causing pins to underperform. Kate advises reviewing and optimizing these auto-generated descriptions to ensure they incorporate relevant keywords.

Free Resources for Enhanced Keyword Strategy

To further support listeners, Kate announces a comprehensive keyword planning guide:

Kate Ahl at [02:35]:
*"We have created an extensive... keyword planning guide... it's yours for free."_

Listeners can access this 20-page guide, which covers over ten categories, including trending keywords, seasonal keyword ideas, and brainstorming techniques, by visiting simplepinmedia.com.

Final Thoughts and Encouragement

In wrapping up, Kate and her co-host reinforce the necessity of keyword optimization:

Kate Ahl at [09:08]:
*"You need to keyword on Pinterest so that your products or your content get found."_

They urge marketers to evaluate their current keyword strategies and make necessary adjustments to enhance their Pinterest performance.

Upcoming Topics

The episode concludes with a teaser for the next installment in the series:

Unknown Co-Host at [09:54]:
*"Next up, we are going to actually cover our third and final installment of troubleshooting Pinterest marketing, and that is content."_

Notable Quotes with Timestamps

• Kate Ahl [00:37]:
  "Without keywords, we really wouldn't have Pinterest. It would just be a bunch of pretty pictures thrown around."

• Kate Ahl [03:51]:
  "People are not being intentional about choosing the right keywords or they simply don't even know where to go to choose the right keywords."

• Kate Ahl [05:29]:
  "One, slow a little bit down and get intentional."

• Unknown Co-Host [07:38]:
  "You could even ask it to write 10 to 20 for you if you know you're going to be using it on different products or different pieces of content."

• Kate Ahl [09:08]:
  "You need to keyword on Pinterest so that your products or your content get found."

Resources Mentioned

• Pinterest Keyword Planning Guide: Available for free at simplepinmedia.com
• Pinterest Trends Tool: Accessible via Pinterest’s Trends page
• Tailwind's Keyword Tool: Available through the Tailwind platform
• AI Tools for Description Writing: Claude recommended as a preferred option

This episode serves as a comprehensive guide for marketers seeking to refine their Pinterest keyword strategies. By addressing common pitfalls and offering practical solutions, Kate Ahl and her co-host provide listeners with the tools and knowledge necessary to enhance their Pinterest marketing efforts effectively.