Simple Pin Podcast: Troubleshooting Part #3: Content
Host: Kate Ahl
Release Date: June 11, 2025
Introduction
In the third installment of the "Troubleshooting Your Pinterest Marketing" series, Kate Ahl delves into the crucial aspect of content creation on Pinterest. Recognizing the platform's role as a search and discovery hub, Kate addresses the common challenges creators face in producing engaging and effective content while maintaining authenticity and avoiding burnout.
Understanding Pinterest as a Content Platform
Kate begins by emphasizing Pinterest's unique position as a platform where users, or "Pinners," seek ideas, products, and experiences to enhance their lives. She articulates the pressure creators feel to produce content that is not only new and different but also tailored to multiple platforms simultaneously.
“Pinterest is a search to discovery platform. It thrives on creators sharing their ideas, their products and their experiences” (00:00)
Leveraging Data-Driven Insights
One of the cornerstone strategies Kate recommends is utilizing Pinterest’s robust analytics to guide content creation. She advises creators to spend at least ten minutes reviewing their analytics to identify themes or topics that consistently perform well in terms of saves, impressions, and pin clicks.
“Take 10 minutes, just look at your analytics... Is there a theme, is there a topic that literally always seems to work?” (07:15)
Kate underscores that not all pins will be hits, but by focusing on data-driven themes, creators can enhance engagement and ensure their content resonates with their audience.
Forms and Types of Content for Pinterest
Forms of Content
Kate outlines various forms of content that perform well on Pinterest:
- Blog Posts: Driving traffic from Pins to detailed articles.
- Short Form Video: Engaging users with dynamic and concise video content.
- Product Listings: Showcasing products directly on Pinterest for easy discovery.
She also introduces a useful tool—the Instagram Connector—which allows for automatic pinning of Instagram content to a secret Pinterest board. This ensures content is curated and optimized specifically for Pinterest’s search functionalities.
“Pinterest has a great Instagram connector tool where what you put on Instagram will automatically be pinned to Pinterest.” (14:30)
Types of Content
Further, Kate categorizes content into distinct types to inspire diverse content creation:
- Instructional: Guides and tutorials that teach users how to accomplish something.
- Quick Tips: Bite-sized advice or hacks that offer immediate value.
- Comparison (Before and After): Visual transformations that highlight changes or improvements.
- Storytelling: Narrative-driven content that engages viewers emotionally.
- Showcase: Displaying work or products, particularly effective for service-oriented businesses.
“Instructional... Quick tips... Comparison before and after... Storytelling... Showcase.” (17:45)
She encourages creators to brainstorm at least four to five ideas within these categories to diversify their Pinterest presence.
Combating Content Burnout
Transitioning to the topic of creator burnout, Kate references a recent Pinterest article addressing the issue. She shares insights on the primary causes of burnout and practical strategies to mitigate it.
Core Reasons for Burnout
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Pressure to Produce: The constant need to create and stay visible can be overwhelming.
“The pressure to stay visible can cause burnout really fast.” (26:00)
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Creative Fatigue: Continual creative demands lead to exhaustion and reduced content quality.
Strategies to Overcome Burnout
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Batching Content: Create content in bulk when inspiration strikes and schedule it in advance to maintain consistency without daily pressure.
“Batching content and when inspiration hits, do it and then schedule in advance.” (28:30)
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Building in Breaks: Allow yourself to take intentional breaks and communicate these pauses to your audience to reset without guilt.
“Building in breaks and communicating them openly with your audience.” (31:10)
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Prioritizing Quality Over Quantity: Focus on producing high-quality content at a sustainable pace rather than overwhelming yourself with frequent postings.
“Prioritize quality over quantity and creating a very realistic and sustainable posting rhythm.” (32:50)
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Seeking Inspiration Beyond Social Media: Engage with books, arts, music, and other offline hobbies to refresh creativity and prevent stagnation.
“Seek inspiration beyond social media through books, arts and music.” (35:20)
Kate shares her personal practices, such as reading fiction, gardening, and following diverse YouTube creators, to stay inspired without relying solely on social platforms.
Connecting with Pinterest Creator Support
To provide additional support, Kate highlights three key resources available for Pinterest creators:
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Pinterest Creator Newsletter: A valuable source of updates and tips tailored for creators.
“Sign up for their creator newsletter.” (45:00)
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Pinterest Create Site: A comprehensive educational platform offering tools and resources for content creation.
“Pinterest has what's called a create site for general education.” (46:15)
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Pinterest Creator Community: An interactive forum where creators can ask questions, share experiences, and find support from peers.
“The Pinterest Creator Community is a great place for you to ask questions.” (47:30)
Conclusion
Kate wraps up the episode by reaffirming her support for fellow creators facing challenges in their Pinterest marketing journey. She encourages listeners to implement at least one actionable tip from the episode to enhance their content strategy and manage burnout effectively.
“I just want you to know that I support you as a creator... I hope that just one thing from this episode really helps you move forward with confidence and create great content.” (50:00)
Kate also reminds listeners to explore the links provided in the podcast description for additional resources and support.
Key Takeaways
- Utilize Pinterest Analytics: Base your content strategy on data insights to align with what your audience engages with the most.
- Diversify Content Forms and Types: Incorporate instructional guides, quick tips, before-and-after comparisons, storytelling, and showcases to maintain variety and engagement.
- Combat Burnout Strategically: Implement batching, schedule breaks, prioritize quality, and seek external inspiration to sustain creativity and avoid exhaustion.
- Leverage Support Resources: Engage with Pinterest’s newsletters, educational sites, and community forums to stay informed and connected.
By strategically approaching content creation and prioritizing both quality and personal well-being, creators can effectively harness Pinterest’s potential to boost their business without succumbing to burnout.