Simple Pin Podcast: Using Pinterest Collages for Product Sales
Host: Kate Ahl
Release Date: November 13, 2024
Introduction to Pinterest Collages
In the latest episode of the Simple Pin Podcast, host Kate All delves into the emerging feature of Pinterest Collages and their potential to enhance product sales for businesses. Released on November 13, 2024, this episode provides a comprehensive guide for E-commerce brands looking to leverage Pinterest's latest tools to boost their marketing strategies.
Unveiling Pinterest Collages
Kate All [00:00]:
"Today we're going to be talking about Pinterest collages. Now I have a slight obsession with these for no other reason than I have been trying to figure them out..."
Kate begins by expressing her enthusiasm for Pinterest Collages, highlighting her initial confusion and subsequent discovery process. She emphasizes the importance of this feature for product sellers, especially those managing collections.
Key Points:
- Pinterest Collages allow users to create themed visual collections.
- Initially introduced through the Shuffles app, Pinterest collages were not immediately clear in their application for business users.
- Kate's breakthrough came after experimenting with Shuffles and integrating it with her Pinterest catalog.
The Journey from Shuffles to Collages
Kate All [02:38]:
"Collages. So a couple of years ago Pinterest released this app called Shuffles... We thought, okay, maybe this is going to be a tool that's just, like I said, for the Pinner."
Kate recounts the evolution of Pinterest's tools, starting with the Shuffles app, which was an experimental side project by Pinterest engineers. Initially perceived as a feature aimed at individual pinners, Shuffles laid the groundwork for the Collages feature.
Insights:
- Shuffles App: An experimental tool designed for creative pinning, integrated seamlessly with Pinterest boards.
- Transition to Collages: Pinterest integrated learnings from Shuffles into the core platform, introducing Collages as a new pin type.
Creating and Utilizing Collages
Kate All [07:15]:
"I started creating a collage. What's great is that you can pull from your own images... I searched to tag Pinterest marketing products and my products came up because my shop is connected."
Kate demonstrates the practical steps to create a collage:
- Accessing the Feature: Available through the Pinterest app, Collages can be created by merging multiple images.
- Tagging Products: By integrating with her Pinterest catalog and Shopify store, Kate was able to tag individual products within the collage, linking directly to purchase pages.
Notable Features:
- Thematic Collections: Ideal for showcasing product lines, such as different candle scents or makeup palettes.
- Enhanced Shopping Experience: Users can click on individual products within a collage, leading directly to purchase options.
Benefits for E-commerce Brands
Kate All [15:42]:
"I think for product sellers, Pinterest is having a new moment. I think 2025, it is full steam ahead."
Kate emphasizes the strategic advantages of using Collages for E-commerce:
- Increased Engagement: Collages offer a visually appealing way to display multiple products or variations in a single pin.
- Enhanced Discoverability: By categorizing products into themes, businesses can better align with user searches and trends.
- Sales Boost: Pinterest reports a 30% increase in sales for Verified Merchants who utilize their catalog features effectively.
Recommendations:
- Connect Your Catalog: Ensure your product catalog is uploaded to Pinterest for seamless integration and tagging.
- Join Verified Merchant Program: Gain access to advanced features and analytics that can drive sales and simplify inventory management.
- Utilize Thematic Collages: Create collages based on seasons, product variations, or customer preferences to resonate with target audiences.
Practical Applications and Future Potential
Kate All [23:10]:
"I like that it gives us a new option. Thank you so much for listening to the SimplePin podcast or watching on YouTube."
Kate shares practical examples of how businesses can implement Collages:
- Candles: Displaying multiple scents in a single collage to highlight variety.
- Makeup: Showcasing different eyeshadow palettes tailored for specific seasons or looks.
She anticipates that Pinterest Collages will continue to evolve, potentially incorporating more advanced tagging and advertising options, making them a staple tool for product marketing.
Future Outlook:
- Integration with Advertising: Possibility of creating ads using collage pins to target specific demographics.
- Enhanced User Interaction: Improvements in how users interact with tagged products within collages.
Actionable Tips for Listeners
- Experiment with Shuffles: Download the Shuffles app to familiarize yourself with the collage creation process.
- Connect Your Store: Ensure your Shopify or other E-commerce platforms are linked to Pinterest for seamless product tagging.
- Create Themed Collages: Develop collages that reflect current trends, seasons, or product launches to engage your audience effectively.
- Monitor Categorization: Use the "More like this" feature to verify how Pinterest categorizes your pins and adjust accordingly.
Kate All [35:50]:
"If you are a product seller that has not uploaded your catalog to Pinterest or done the Verified Merchant program, I highly, highly recommend that you do it."
Conclusion and Call to Action
Kate wraps up the episode by encouraging listeners to adopt Pinterest Collages as part of their marketing strategy. She invites feedback and experiences from the audience, fostering a community of Pinterest-savvy E-commerce professionals.
Final Thoughts:
- Versatility: Collages combine the strengths of image and video pins, providing a richer context for products.
- User Engagement: Enhanced interactivity within pins can lead to higher engagement and conversion rates.
- Future Developments: Stay tuned for updates from Pinterest to maximize the potential of Collages in your marketing efforts.
Kate All [38:25]:
"I would love to hear from you. Have you tried out collages? Is this something that you've tested out or have you tested out shuffles?"
Listeners are encouraged to connect with Kate via Instagram (@simplepinmedia) or comment on the YouTube channel to share their experiences and ask questions.
By exploring the capabilities of Pinterest Collages, businesses can unlock new avenues for product display and customer engagement, positioning themselves for success in the dynamic world of E-commerce.