Simple Pin Podcast Episode Summary

Episode: Using Pinterest Predicts Weekly
Host: Kate Ahl
Date: November 12, 2025

Episode Overview

This episode explores how business owners and content creators can use the weekly "Pinterest Predicts Weekly" trend report to supercharge their Pinterest strategies. Host Kate Ahl details exactly how to interpret, implement, and act on Pinterest's future-oriented data to create timely, relevant content and drive traffic to your website or online store. She shares two specific industry examples – one for a content creator/food business and one for an e-commerce fashion retailer – with actionable steps to make Pinterest Predicts Weekly an essential tool in your planning arsenal.

Key Discussion Points & Insights

Understanding Pinterest Predicts Weekly

• What it is:
  • A weekly trend forecast for business owners, released by Pinterest, focusing on what users are planning, not just what's trending now.
  • Unlike real-time trends on TikTok or Instagram, Pinterest Predicts Weekly looks ahead to what Pinterest's 578 million global monthly users are preparing for, often 45+ days in advance.
• Why it matters:
  • Pinterest users are planners. Content needs to address what’s coming up, not just what’s hot right now.
  • Example (04:59):

    "Other platforms are going to show you what's trending right now, but Pinterest is showing you what people are planning for." — Kate Ahl [03:38]

Using the Trend Data

• Pinterest Predicts Weekly highlights trending search terms, their percentage increase, and links each term directly to Trends.Pinterest.com for deeper insight and visual inspiration.
• Each report focuses on a major trend category (beauty, food, fashion, home, wellness) and breaks down growth in specific topics.
• The data compares the last three weeks to the previous three weeks, showing real, actionable momentum shifts.
• Notable Example (08:05):

  "Just this week there's a 5x increase in beauty routine tips... 11 times increase in self treatment, 2x increase in 'how to look expensive.'" — Kate Ahl [07:55]

Actionable Steps With Examples

Practical Example #1: Food Creator / Catering Business

1. Spot the Trend:
   • See that "fancy appetizers" (+140%) and "party food buffet" (3x) are surging.
2. Create Relevant Pins:
   • Design pin images specifically labeled with these trending phrases ("fancy appetizers," "party food buffet") for maximum keyword targeting.

     "You want to put 'fancy appetizers' actually on that pin image." — Kate Ahl [13:25]

3. Optimize Timing:
   • Post immediately while the trend is hot, not weeks later. Fresh content around trending topics wins.
4. Link Appropriately:
   • Ensure pins link to relevant blog posts, product pages, or booking links.
   • Match landing page content to the pin image — consistency is key for conversions.
5. Visual Strategy:
   • Use Trends.Pinterest.com for visual guidance. Adapt trending image styles but add distinct visual elements to stand out.

     "Do that with other people's images too. Create images that might pop in comparison to the sea of other images." — Kate Ahl [19:50]

Practical Example #2: E-commerce / Fashion Retailer

1. Trend Connection:
   • Even if selling clothes, use trending topics like "fall dinner party tablescape" (+90%) to inspire related content ("fall party outfit ideas", "autumn party attire").
2. Styled Pins:
   • Show styled outfits in seasonal colors, even if they aren’t your brand's default palette:

     "Tailwind did a great study last year... People will engage with pins... more related to the trending seasonal colors." — Kate Ahl [22:46]

3. Strategic Copy:
   • Use trending search phrases naturally in pin descriptions and titles.
   • Example:

     "Planning your fall party outfit? This cozy burgundy sweater dress is perfect for fall dinner parties and autumn gatherings." — Kate Ahl [23:35]

4. Editorial Approach:
   • Create pin collections or style guides linking back to a lookbook or shop page.

Bigger Strategy

• “You’re not just creating content hoping it’s going to work. You’re creating content you know people are actively searching for right now, using the exact language they’re using.” — Kate Ahl [26:45]
• Repeat the process weekly with new data to stay ahead and keep your content pipeline aligned with user demand.

Notable Quotes & Memorable Moments

• On Pinterest vs. Other Social Media:

  “People on Pinterest, while deal shoppers, they're actually planning way back in September and October by saving different things to their boards in order to prepare for a Black Friday sale or even for buying gifts for someone.” — Kate Ahl [04:10]

• On the Value of Pinterest Predicts Weekly:

  “It's like Pinterest is serving up to you on a silver platter. Here you go. Here's what people are looking for.” — Kate Ahl [11:30]

• On Being Data-Driven:

  "You’re no longer guessing, but you’re using data that Pinterest is giving you to drive your strategy." — Kate Ahl [27:30]

Important Timestamps

• 03:38 – How Pinterest trends differ from other social platforms
• 07:55 – Current example: Beauty trend data in Pinterest Predicts Weekly
• 11:30 – The significance of large percentage growth in searches
• 13:25 – Creating pins with exact trending phrases for food/party niches
• 19:50 – Standing out visually in a crowded trend
• 22:46 – Using seasonal colors (not just brand colors) in pins
• 23:35 – Keyword-rich pin descriptions for fashion sellers
• 26:45 – The strategy shift: from guessing to data-driven content
• 27:30 – The big picture: consistently applying Predicts Weekly results

Final Takeaways

• Pinterest Predicts Weekly is an operational goldmine: fresh, forward-looking trend data, ready to inspire products, content, and campaigns.
• Consistent use allows business owners and creators to stay ahead of Pinterest search trends and optimize pins for maximum discovery and engagement.
• Subscribe to Kate’s newsletter ("Pinterest Made Simple") for a curated delivery of these insights every Wednesday.

• “This is honestly how you can stay ahead of the competition who's not even paying attention to that.” — Kate Ahl [28:14]

Links Mentioned

• Simple Pin Media Newsletter
• Trends.Pinterest.com

For actionable Pinterest tips and the latest trends delivered weekly, keep following Kate’s podcast or subscribe to her newsletter.