Simple Pin Podcast: Where Are the Men on Pinterest?

Host: Kate Ahl
Guest: Corbin White (Zoco Marketing, House to Home DIY)
Date: September 10, 2025
Episode Theme: Exploring men’s presence, behavior, and opportunities on Pinterest – debunking myths, discussing platform trends, and offering actionable marketing tips for all business owners.

Episode Overview

Kate Ahl sits down with Corbin White—DIY content creator turned marketing educator—to unpack the realities behind the often-claimed “fastest-growing demographic” of men on Pinterest. The conversation covers Corbin’s unique entry into Pinterest as a male creator, insights from Pinterest’s new Men’s Trends Report, experiences with Pinterest Ads, and practical strategies for both men and women business owners wishing to leverage the platform.

Key Discussion Points & Insights

1. Corbin’s Pinterest Journey: From COVID Curiosity to Full-Time Creator

• Corbin started using Pinterest in 2020, driven by home improvement needs during COVID and a desire to avoid the performative aspects of other social platforms.
  • Quote: “Pinterest was one of the few social media platforms that felt less toxic. You could post something and not have people judge you.” (03:15)
• His initial use: doomscrolling for DIY ideas, pinning late at night, and organizing creative inspirations.
• Pinterest became Corbin’s launchpad to building confidence and a following, eventually helping him transition to entrepreneurship.
  • Turning point: Leaving a full-time job after landing a Home Depot brand deal. (08:50)

2. Demographic Realities: Are Men Really Active on Pinterest?

• Corbin acknowledges women are still the dominant users—his analytics: ~65% female audience.
  • "It would always be the women in my life that would be like, ‘Oh, I love watching your content on Pinterest.’” (10:25)
• Men may engage quietly: less likely to express feedback or comment, but still present—especially in certain niches.

3. From DIY to Marketing: Diversifying Content Creation

• After initial success in DIY, Corbin pivoted to teaching digital marketing and paid ads, recognizing that content type and niche size deeply affect growth speed and engagement.
• Challenges of splitting focus between B2C (DIY/home improvement) and B2B (marketing/ads)—Stresses the importance of considering time and delegation when branching out. (12:00 – 14:58)

4. Teaching on Pinterest: Beginner vs Advanced Audiences

• Corbin enjoys helping beginners, leveraging his fresh experiences and relatable questions.
  • “I was basically creating content on the problems or the questions I would be having, like, day to day.” (15:45)
• He mixes beginner and more advanced content, adjusting as his own expertise grows.

5. Pinterest Ads in the Wider Digital Landscape

• Pinterest Ads have improved: now easier to connect catalogs, better tracking pixels.
• Performance is highly niche-dependent:
  • E.g., swimsuit company with a 14x return during summer.
• Comparing platforms: Pinterest buyers need longer nurturing; organic discovery and delayed conversions are common.
  • Quote: “Your buyer is not the same... They might not know your brand, they might not even be using Facebook.” (21:18)
• Practical advice: test Pinterest Ads if your audience is searching for your products/services.

6. Pinterest Men’s Trends Report: Realities & Opportunities

• Popular male verticals per Pinterest: holistic health/fitness, next-gen tech, finance, gaming, fatherhood, life at home.
• Corbin’s take:
  • Fitness/health: Big potential—“Pinterest makes it really good to organize boards into different workouts.” (23:09)
  • Gaming: Skeptical—doubts true traction versus platforms like Twitch.
  • Fatherhood: Sees emerging potential as culture shifts.
  • Finance: Not his use-case, but can see opportunity if demand is present.

7. Should Men (or Anyone) Start on Pinterest? How to Assess Fit

• Step 1: Search Pinterest for relevant keywords—gauge demand by search volume and see if successful profiles already exist.
• Step 2: Evaluate content strategy—consistency and sustainability are key.
  • Quote: “The niche that you are in, it will be easier or harder...doesn't mean you can't be successful, but it's definitely easier to get eyeballs, clicks and things on the home improvement profile versus a marketing profile.” (42:17)
• Some B2B niches less suited, especially if highly corporate or obscure-tech.

8. The Platform Learning Curve: Why Men (and Others) May Hesitate

• Many male creators invited by Pinterest haven’t actively posted—often due to unfamiliarity with boards and posting flow.
  • "There's a little bit of a learning curve...the board aspect, it confuses people." (32:00)
• Unlike Instagram, where posting feels direct and visible, Pinterest’s organizing-first model can feel alien or complex.
• Potentially more about workflow/UX confusion than about gendered “fit.”

9. Pinterest’s Value Proposition: Shelf Life & Discovery

• Long-term, compounding benefit—Pins can drive traffic months or years later, unlike TikTok or IG where results fade quickly. (36:00)
• Advice: Commit to 6-12 months for organic growth; see your pins as “digital real estate.”
  • “I started seeing pretty consistent results probably like three months after—but it was still kind of hit and miss. And then by that six to nine month mark, that's when I felt like I really started to build momentum.” (39:18)

10. Fun & Practical Rapid-Fire Insights

• Last search: Cooking recipes for a barbecue. (40:42)
• Favorite board: Ad inspiration (secret board for creative swipe files). (41:15)
• Uses secret boards to keep personal and professional curation distinct.
• Sees value in cross-promoting YouTube and blogging content via Pinterest for both traffic and monetization.
  • “The pins are great to give them a little value, and then the longer form content … can deliver the one-two punch.” (42:50)
• Experimenting with a Pokémon channel—notes the platform’s Gen Z/Gen Alpha appeal (thrifting, trends, non-toxic environment).

Notable Quotes & Memorable Moments

• "Pinterest was one of the few social media platforms that felt less toxic." – Corbin White (03:15)
• “DIY home improvement tips got me in, but ad inspiration and marketing tips kept me engaged.” – Corbin (41:15)
• “There's a little bit of a learning curve...the board aspect, it confuses people.” – Corbin (32:00)
• “You post something on Instagram and wait to see the likes, but on Pinterest, you organize it first. That’s a whole different workflow.” – Kate (33:26)
• “[On commitment:] Six months at least, but best, at least a year [to see real Pinterest results].” – Corbin (39:18)
• “You never really know until you try. And it also gives you a huge advantage over the people that think that their audience isn't on there.” – Corbin (37:15)
• Corbin teases launching a Pokémon Pinterest channel: “I will let you know how that goes. That'll be interesting. Because similar with the gaming, like I don't know what it's going to be like..." (44:09)

Key Timestamps

• 02:28 – Corbin’s origin with Pinterest & DIY
• 07:39 – Transition from full-time employee to entrepreneur
• 10:14 – Observations on gendered Pinterest engagement
• 12:00–14:58 – Challenges with splitting focus (B2C vs B2B)
• 15:43–16:50 – Teaching beginners vs advanced: content creation
• 17:49–21:47 – Pinterest Ads: dashboard, performance, buyer insights
• 22:00–24:50 – Men’s Trends Report: evaluating verticals
• 25:30–28:10 – How to audit demand for a new business/niche on Pinterest
• 31:22–35:10 – Insights from the male creators’ roundtable at Pinterest HQ
• 36:43–40:32 – Pinterest shelf-life: content as digital real estate
• 40:42–41:38 – Corbin’s last Pinterest search & favorite board
• 42:42 – Differences in B2C/B2B audience growth
• 44:01–44:58 – Motocross, Pokémon, and cross-platform experiments
• 45:52–46:52 – Gen Z & why younger men are increasingly on Pinterest

Conclusion

This episode offers a nuanced, practical look at the state of male engagement on Pinterest—dispelling stereotypes, highlighting specific verticals where men thrive, and arming all listeners with actionable frameworks to evaluate their own fit for the platform. Whether you’re a hesitant “lurker,” an aspiring content creator, or a seasoned marketer curious about expanding demographics, Kate and Corbin provide both inspiration and tactical steps.

Connect with Corbin White

• Zoco Marketing: [YouTube, Pinterest, other socials]
• House to Home DIY: [YouTube, Pinterest]
• (Links in the show notes)

For further details on Pinterest’s Men’s Trends Report and more strategy resources, visit the episode description and simplepinmedia.com.