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Simple SEO and Marketing, Business Growth, Organic Marketing, Copywriting, Online Business, Blogging, Content Creation
235 // On the Edge of Burnout? 7 Practical Tips to Reclaim Your Peace
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Well, hey there, pals. Today we're gonna have a serious heart to heart conversation about burnout. Burnout, y'. All. And this is me coming to you from like, literally the busiest season of my life, being very intentional to not burn out. So here's how you're gonna avoid burnout or possibly recover from burnout. If you're just like, I'm so burnout, I can't handle it. Here's seven tips for you. Very practical. Also very God. Hon, let's go. Hey there, fellow entrepreneur. Welcome to simple SEO and marketing. Do you want to grow your business with sustainable traffic sources? Have you heard about the power of search engine optimization? And you want to take advantage of it to get more traffic, more eyeballs on your business. But when it comes down to it, does SEO feel complicated and hard to implement? Are you tired? Tired of wondering what in the heck to do with your website to get more traffic and more leads knocking on your door? What if I could tell you that there was a simple, proven system for using SEO, blogging and copywriting to get leads from your website and not just any leads. High converting leads. Hey, I'm Faith Hannon, wife, mama copywriter, SEO strategist, and barrel racer. And for the last eight years, I've been figuring out what works and what doesn't work in the world of online marketing to get organic traffic. And now I'm here to share all the things I'm learning in the trenches of SEO, copywriting, and content marketing. How does 300%, 500% or even 12,000% more traffic in a year sound? What could your business do with that kind of traffic increase? How many more people could you help? So listen in and prepare to take note. I'm about to drop simple, actionable SEO, marketing, and copywriting tips, all with a heavy dose of Jesus loving encouragement. Let's get you more traffic and more leads so you can help more people with your God given gifts. All right, y'. All. So this is like live from the trenches for you guys because I feel like a lot of times we, you know, as entrepreneurs, we want to talk about, like, maybe what we're not going through anymore. And I get that. I am a big proponent of talking about your scabs, not your open wounds. Right. Scars. Not the scabs, I think is the correct term. And this is, this is not from like, oh my gosh, like, life sucks. This is so hard place. This is just a. I am in the middle of a very, very busy season that could very easily turn into burnout if I was not actively practicing these things. So for context, if, if y' all don't know, I have three kids, count them, three. We homeschool ages eight on down to two. The two year old doesn't do school, let's be real. My husband and I are in the process of building house. I also have gotten a really cool new horse in the last year that I've spent a lot of time with and on and working on barrel racing and traveling and there's so much that goes into that. I have multiple forms of long form content. I have a team of two part time people, sometimes three. I've got my client side of my business which we do copywriting or content marketing. And then I have like the content side of my business where we do, you know, our own content marketing and then coaching. So we've got that going on. And then, and then, and then I signed my kids up for basketball, which is glorious and hilarious and so much fun. But it's also four nights a week and like four or five hours on a Saturday. So I'm coming to you from this, right? Like all of this plus holidays, all the things. Okay? So I'm, I'm giving you all of this from like, hey, this is really working. These methods really work. And I'm right there with you. Okay? So we're talking about avoiding burnout slash recovering from burnout. If you're listening to this and you're like, snap, faith, I think I'm already burned out. So tip number one, number one thing, that if you get nothing else out of this podcast, I want you to get this. Hold tightly to your calling, but loosely to the methodology. What I mean by that is this. You are called and created by God to know him and make him known. You have specific and individual giftings to do that, right? You have God given gifts that God has planted inside of you. The gifts and calling of God are irrevocable. You express the character nature of God in a beautiful and unique way different than everybody else around you. Okay? Okay. There are things that your brain sees, opportunities that you see that other people around you don't see. Okay? You have a unique and special calling from God, but the methodology in which you walk out, that calling might change over time and that's okay. It might change season by season, and that's okay. But when we hold so tightly to the methodology, instead of holding tightly to the calling, then we get frustrated because we're like, God, this isn't working. I'm posting here, I'm doing this. I'M talking about this and this and this and this and this. Whereas, like, yes, that's the vehicle that worked for a while and now God has a new car for you, or maybe you get to walk for a while. But the calling stays the same. The calling to know him and make him known, using your natural gifts and callings, using submission to Him. The calling stays the same. The methodology just might change. Like, think about it for a minute. What if somebody was like, oh, no, I design phone books. That is my calling and I will never do anything else, right? Like, phone books are obsolete. Whereas maybe the deeper calling that that person had was, was organizing and arranging and making things flow and making things fit within a space, right? They're gonna kick butt and take names if they are turned into like a graphic designer or like how people design printables or books or whatever, right? Like, the, the calling is the same, bringing order from taking chaos and bringing order to it. But the methodology might change. Okay? So hold tightly to the calling, but loosely to the methodology. Number two, here's a question I ask myself frequently. Are you trying to run at an unsustainable pace? Here's kind of a fun, fun story for y'. All. So I am naturally a sprinter. I did pretty good sprinting and track, and I hold my own in a backyard barbecue race setting. Right? I'm not an Olympic sprinter by any stretch of the imagination, but I am naturally more of a sprinter than a distance runner. However, I ran cross country in college. I am a D2 athlete accidentally, and I ran cross country in college. Bless me. That's a whole story. And so in that transition, I had to realize, okay, the sprinting pace that you have faith will not work for distance. It's not gonna. You cannot run at that sprinting 100 meter dash pace for 3 to 5 miles angle work. You're gonna pass out and fall over. Okay. We have to look at our lives like that a little bit. There are some times in life and in business that they're. They're just sprint seasons. That is what it is. Okay. But you have to also take a step back and, and think and realize, am I supposed to go at this pace forever? Is this a sustainable pace? Do I want to go at this pace forever? Right. The answer is probably going to be no if you're like most Americans. Okay? But the, the thing is just even realizing, oh, this sprinting pace right now is not. We're not going to try to maintain that pace forever. Right? My schedule frees up dramatically at the end of Basketball season. I know that. So I can look at basketball season. I can look at my calendar with my kids, basketball practices and games like, oh, it's only like this for, you know, a few more days or a few more weeks. Like, I'm not trying to do this for the next 15 years. Okay? So just even realizing and making that shift, like, okay, this pace is not for forever. This pace is for XYZ months or two until XYZ project is done. Number three. And this is a question that I am asking you with a big old hug included, okay? Are your priorities in order in theory alone or just in real life? I'm gonna let you say what, that I'm gonna say it again. Are your priorities in order, in theory alone, or just in real life? So this is an exercise that we did with one of our youth kids years ago. We said, hey, what are your priorities? And she rattled off like, God, family, friends, sports, blah, blah, blah, blah. And then we said, okay, if I were to look at your life, could I tell that those are your priorities? So real quick, I want you to jot down your. Your priorities, right? Your in theory priorities. What are your priorities? Okay? And then in order, and then I want you to look through, Think through your life. Think through the last six weeks, last couple months, right? Are those your priorities in actual real life? Could I tell from the outside looking in as a fly on your wall that those are your priorities? And this is not to be a jerk face. This isn't to point fingers and be like, you suck at life, but just suck for. To give you some honest, honest to goodness ways to evaluate burnout and then also prevent it, right? Like let's. Let's look at it, call a spade a spade, and let's fix it if it's a problem. All right? Number four is to stop masquerading busyness for productivity. Now, I feel like, y', all, we could talk about this for years, okay? We are in the busiest time time ever. Just our world, right? We feel like we are so, so busy. But are we actually that productive? Probably not. The the problem is, is busyness makes you feel like you're doing something because you're spinning your wheels, right? But you're not always going somewhere and actually accomplishing the things that you need to accomplish. Now, social media is a. This, the doom scroll. The scroll hole of social media is so terrible for making you feel. Feel air quotes. Productive. But really, you're just busy. Really, you're just wasting time. Now, if you are in the season of, like, Help me, I burn out. Like, the easiest fix for you is to just get off social media, delete it, log out, right? You're gonna save so much time. You're gonna save so much time. And if you just can't get off of it for your business purposes or whatever, then delegate that to a team member, right? Or set some timers for yourself to only post for business and not just sit there and scroll your life away. Because we as a society waste so much time on social media. And then you also need to look at the tasks that you're doing and that you're working on in your business and in your life. Are you just doing those things because everybody else says you should do those things or those actually God given assignments? Are you being productive? Are you multiplying the gifts that God has given you? Or are you just being busy? Are you just doing the things that everybody else is doing? And if you have not honestly evaluated this for your life in a while, I actually have a book recommendation for you. It's a book called Addicted to Busy by Brady Boyd. And it's phenomenal. Phenomenal. It will really help you reevaluate what you're spending your time on and how you are approaching Sabbath. Okay, which brings me to my next point number five. When was the last time you had a Sabbath? A true Sabbath, A stop and rest, a Shabbat Shalom, the Jewish people call it. Stop, cease from working. Okay, when was the last time you had a whole day? Now I realize that you're like, oh, faith, that sounds so precious. I could never do that. Well, you are, you are in charge of your schedule more than anybody else or more than we sometimes want to take. Take ownership of. Right? Like, who signed up for all those things? Probably you. Now, if you're like, faith, I can't stop all of my things and just sit on my button. Not work for a day. Like, obviously you still have to eat. You still have to feed your kids. You still have to like feed the dogs and feed the horses. That's not what I'm talking about, okay? But I'm talking about a day where you rest. You rest in God's goodness. You cease from striving and you Sabbath. This is a practice that we try to maintain on Saturdays or at least half a day on Saturdays because we serve at church every Sunday. And so that's serving, which is wonderful and I am so thankful we get to do that. But it is still work. So that is not a, that is not a cessation from work. That is not a Shabbat Shalom. So we try to Sabbath at least half a day on Saturdays. And I can tell you when we haven't. I can feel it. I can. I can feel it in my bones when we have not had a Sabbath as a family in a while. And I can feel it in my, you know, mental and emotional peace or lack thereof as well. Okay, so that was number. Number five. So number six, let go of what you can. So John Acuff is one of my favorite authors. So fun. He could literally read a phone book and make it funny. But he has this theory that he talks about in one of his books. It says, the theory is, choose your suck. Choose what you're not going to be great at. Now, when you are in a season, a sprint season or a season that, like, you just have a lot of things on your plate, you have to realize, and this will help you avoid burnout or recover from burnout, you have to realize, what do I actually need to be an expert at in this time in this season and what can I let go? And he gives the example, like, for him, it was his lawn. He wasn't going to win any better home and garden awards for his lawn. He just decided, hey, I'm just gonna, like, do the bare minimum. I'm not going to plant a whole bunch of flowers. Blah, blah, blah. For me, it's folding and ironing laundry. Like, we get the laundry folded and put away eventually, but nobody's undies are getting ironed, y'. All. It's just not what we are going to be gold star achievers in. And that's okay, because this theory is, if you don't choose what you're going to suck at, then it gets chosen for you. Because nobody can be an expert in all of the things all of the time for very long. You will burn out. So in avoiding burnout or recovering from burnout, maybe you need to take a step back and be like, oh, I don't actually have to color code my closet to live a good life. I can let that go. Oh, I don't actually have to show up on social media every day. It's not doing very much for my business. I can let that go. Oh, I don't actually have to insert whatever you are staying so consumed with that's not actually helping you achieve your life or business goals. Okay, so the next thing I have for you is what can you hand off when you're in the middle of burnout, when you're in the middle of, you know, potential Burnout or avoid avoiding burnout or recovering from burnout. There are probably some things that you can hand off. Now, I. I feel this in my soul because I enjoy doing lots of things. There are lots of things I enjoy doing. And then there's things that I just kind of like naturally take on oldest daughter raising my hand, right? But there are things that you have to hand off whether you want to or not. Now, if that's in your business, maybe your content marketing needs handed off. Shoot me a message. Give me an email@infoaith hannah.com and maybe we can take that off of your plate for you so you can focus on what you need to do. Okay. And what only you can do. Maybe in your life there's some things that you can hand off, like, hey, meal prep or hey, assigning chores to the kids that they are fully capable of doing. But I can promise you that there are probably some things that you can hand off and take off of your plate and the world will still spin, okay? And you won't get so burnout so quickly. And the next tip I have for you, is that really a tip? It's just a necessity. You can't avoid. You can't skip this. Okay? And it's prayer. Okay? We are at war. We are at war. There is an enemy, Satan, who hates our guts because we are. We're made in the image of God. And he can't get at God, so he gets at us. And he prowls around like a roaring lion seeking whom he may devour. All right? And we also get so distracted that we become easy prey. In fact, let's just open up the word and read a little bit about that. So first Peter 5, chapter first Peter 5 6. So humble yourselves under the mighty power of God, and at the right time, he will lift you up in honor. Give all your worries and cares to God, for He cares about you. Stay alert. Watch out for your great enemy, the devil. He prowls around like a roaring lion looking for someone to devour. Stand firm against him and be strong in your faith. Remember that your Christian brothers and sisters all over the world are going through the same kind of suffering. So that worry and cares, that word worries and cares, that. That word in the Greek there is Mirim na Miramna. Okay, obviously I'm a Greek scholar, so I can pronounce these perfectly. JK J, K. But what that means is to divide and the mind. Mirro and nous divide the mind. The word denotes distractions, anxieties, burdens and worries. Mirmna means to be anxious beforehand about daily life. Such worry is unnecessary because the Father's love provides for both our daily needs and our special needs. So this is my challenge to you. I want you to approach that burnout, that overwhelm, that, oh, my gosh, I just can't do all of the things anymore. I want you to approach it from a very spiritual and strategic position. Like, look at it. Is the enemy trying to distract me from what God really has for me? Am I getting so focused on the method that I'm losing sight of my calling? Am I trying to run at an unsustainable pace? If so, like, let's fix that. But let's look at it from a bigger perspective and sit with the Father and ask God, what would you have me do with this? Help me with this. Help me to walk through this. Help me to teach me to number my days. Because I can promise you that God wants to help you with it, that he wants to take that burden, cast our cares upon the Lord, for he cares for us, right? He wants to help you with that. So let him. So let him. All right, y', all, I'm gonna pray us out, and then I. I do encourage you to just take some time in prayer after this episode, so. All right. Well, Lord, we just come to you today. And, Father, I thank you for the wisdom from the Word. And, Father, I thank you for helping us to apply that to living in a practical way. Father, maybe. Maybe some of the people listening, they're just feeling really burnt out. They're feeling really tired. They're feeling really just done with all of it. And, Lord, you know that. You know the position and the posture of each of our hearts. You are not unfamiliar with our sorrows. You're not unfamiliar with any human emotion. So, Father, we just lay it all at your feet because you are a good father and you care. And, Lord, I ask that you would help us to discern where this is coming from, who this is coming from, if it's from the enemy, if it's just from us overbooking ourselves, Lord, to just help us. Lord, we ask you for wisdom, knowing that you long to give us wisdom. And so we know that you will, because we're asking, believing. And, Father, I also ask that you would give us practical insight and wisdom, that you would help us to heed to that prompting in our spirit when you say, hey, let go of this, or, hey, do this, or go talk to that person, or, oh, don't do this anymore, that you would help us to hear your voice and obey clearly so that we would truly be about the Father's business in our everyday lives and in our business, Father, that we would be about the business that you have for us. Help us to discern. To hear your voice and discern what it is that we are actually supposed to be doing. Not just do what everybody else is doing, because that's what everybody else does. And Lord, we ask you to help us complete the mission that you have for our lives. Father, you are faithful. He who called us is faithful. And Father, I thank you for that. Father, I thank you that you started this good work in us and you are going to bring it to completion. And Lord, we just stand on that. We trust in you, we rely on you, and we worship you because you are worthy. And Lord, help us to honor you, teach us to fear you and help us to honor you in everything we think, say and do. In Jesus mighty name. Amen. Amen. All right y', all, we'll chat again next week. Bye. Thank you so much for listening in today. Hopefully this episode gave you some really tangible tips for better SEO and marketing to get more leads and more sales from your website. If it did, can I ask you a quick favor? Would you please share this episode with a friend and then just take 10 seconds and go leave a written review on Apple Podcasts. That is the very best way to help more Jesus loving entrepreneurs scale their businesses so that they can help more people with their gifts and make an even bigger impact for the Kingdom of God. And guess what? We now have a Facebook community where we can learn, hang out and laugh. Go join the Facebook group now. It's linked in the show Notes and all the other things. Courses, coaching and copywriting can be found at my website, faith hannon.com until next time. God bless and I'll talk to you soon.