Simple SEO and Marketing Podcast – Episode 243

“But Did You Deliver? A Checklist for Your Content Body to Increase Sales”

Host: Faith Hanan, Marketing Strategist, Copywriter, Christian Business Coach
Date: October 6, 2025

Episode Overview

In this episode, Faith Hanan continues her "content conversion miniseries" by honing in on a frequently overlooked but crucial component of content marketing—the body of your content. Faith stresses that while hooks, SEO, and introductions commonly grab attention, it's the main body that ultimately delivers value, builds trust, and drives sales. She provides a practical checklist for evaluating whether your content body actually “delivers” for your audience, ensuring that your efforts convert into actual business growth.

Key Discussion Points and Insights

1. The Often-Ignored Power of Content Bodies

• Faith acknowledges that while much advice focuses on SEO and eye-catching intros, many creators neglect the core substance of their content:

  “When you ignore this part of your content, you’re of course not going to see the sales or truly change lives like you want to with your content.” (05:11)

• She redefines the purpose of body content, comparing it to the middle section of an essay where you present, prove, and defend your viewpoint for the reader.

2. Faith’s Seven-Point Checklist for Content Bodies

Faith outlines a seven-point checklist to ensure your content’s body is effective:

1. Did You Actually Solve the Problem?

• Make sure your content resolves the issue promised in the headline/introduction.
• Quote: “Nobody, but nobody actually wants to click to something and then read it and then not actually have their problem answered. Right?” (10:54)

2. Is It Easy to Read?

• Avoid academic, dense language. Write for usability and clarity.
• Quote: “Gone are the days where we have to write like an English professor… Not in blogging.” (11:19)

3. Does It Prove Your Main Point?

• Ensure that the content body offers sufficient evidence or argument for the thesis—even if not at dissertation level.
• Quote: “Very few pieces of content need to stand up to a review like your dissertation would. Okay, but does your body of content actually prove what you’re trying to prove?” (11:35)

4. Does It Flow and Make Sense Logically?

• Organize content in a meaningful sequence; don’t just repeat the same idea.
• Quote: “Are the points laid out in such a way that they actually make sense? Or are you saying the same thing 10 different times?” (12:05)

5. Is the Main Point Clear Without the Intro/Conclusion?

• Ask: If someone skipped the intro and conclusion, could they get your main message?
• Quote: “If you look at the body of your content through that lens, it will help you create better content.” (12:29)

6. Does It Present Your Perspective Even to Dissenters?

• Ensure your reasoning and value are clear enough that a skeptic at least understands your view.
• Quote: “If somebody disagrees with you, could the body of your content at least show them your viewpoint and why?” (12:45)

7. Is It Aligned with Your Marketing Strategy?

• Even non-promotional content should serve (and relate to) your ideal client and broader business goals.

3. Why AI Alone Isn’t Enough

• Faith dispels the myth that AI can fully substitute for human touch in content creation:

  “AI is a great assistant, but you cannot rely on it totally. And even if you have the best-trained chatty G in the whole world, if you don’t know what you’re looking for in great content, then you’re not going to be able to direct it well.” (06:55)

4. Content Body as the Main Driver of Conversions

• Faith emphasizes that conversions don’t happen in the intro or conclusion, but in the well-developed body that solves the reader’s problem and builds credibility.

  “Make sure that the body of your content passes this checklist because that’s where you’re actually going to see the conversion. Because you’re solving the problem that people want solved when they search and click over to your content.” (13:32)

5. Mastering Your Messaging

• Faith plugs her “Master Your Messaging Masterclass”—a paid, action-based coaching session for homepages, highlighting her hands-on approach and experience in copywriting.

  “It doesn’t matter how many eyeballs you get on your stuff… if your messaging is off, nobody is buying like they should be.” (03:15)

Notable Quotes & Memorable Moments

• On Content Body Neglect:

  “Because so much emphasis is always placed on the hook or the introduction or the SEO or, you know, the email… I feel like sometimes people forget the importance of the body of the content and then might neglect it on accident.” (10:16)

• On Practicality Over Perfection:

  “We don’t have to write like them anymore [English professors]… Not in blogging.” (11:19)

• Faith’s Encouragement:

  “Let’s get you more traffic and more leads so you can help MORE people with your God-given gifts.” (04:16)

Timestamps for Key Segments

• 00:00 – 05:00: Intro, miniseries recap, podcast purpose
• 05:00 – 06:30: Importance of the content body; common neglect
• 06:30 – 09:00: Elements of content (title, intro, body, conclusion)
• 09:00 – 10:45: Role of content body in persuasion; comparison to essay writing
• 10:45 – 13:50: Faith’s 7-point checklist, with practical examples and commentary
• 13:50 – 15:00: Reinforcement of main message, masterclass promo, closing encouragement

Summary

This episode delivers a focused and motivational blueprint for entrepreneurs and content creators to ensure their content actually delivers on its promises. With practical steps and a direct checklist, Faith equips listeners to move beyond flashy titles and SEO tweaks, fostering genuinely helpful, conversion-focused content that serves both business and audience.

For more actionable SEO, content, and messaging tips from Faith Hanan, visit faithhanan.com.