Podcast Summary: Simple SEO & Marketing with Faith Hanan

Episode 248 // Sell More and Save Time With This 1 Easy Hack

Date: November 10, 2025
Host: Faith Hanan – Marketing Strategist, Copywriter, Christian Business Coach

Episode Overview

In this episode, Faith Hanan shares a practical, actionable hack designed to help entrepreneurs sell more while saving valuable time: implementing repeatable, consistent messaging across all platforms. Faith breaks down the importance of this messaging hack, explains why it’s crucial for business growth, and provides a step-by-step approach to get started. The episode’s focus is on simplifying marketing and building a strong, reputable brand—without feeling pushy or overwhelmed.

Key Discussion Points & Insights

The Power of a Single Messaging Hack

• Faith opens with her love for hacks that save time and increase efficiency, framing today’s episode as essential for business owners feeling overwhelmed by complex marketing tactics ([00:00]).
• The episode’s central promise: a single messaging hack that will help "build trust online, save time in your content creation, and build a more reputable brand" ([00:36]).

The Problem with Traditional Sales Tactics

• Faith contrasts her method with the “used car salesman” approach, noting that most entrepreneurs fear coming across as sleazy or insincere ([01:00]).
• Instead, she advocates “selling with service, not sleaze,” emphasizing authenticity rooted in a values-driven mindset ([01:23]).

The Messaging Hack Revealed: Repeatable Messaging

• Faith’s Hack: “The hack for saving time in your messaging and creating consistency is to have repeatable messaging across all platforms.”
  • This means using core phrases or messaging elements throughout your website, emails, and social media, tailored as needed but grounded in consistency ([04:38]).
• Faith clarifies: "This does not mean you say the same thing every day on every single platform...It means that you have reusable phrasing that you use across all different platforms, and you're not afraid to say the same thing twice or...with a little different flavor the second time." ([04:56])

Five Reasons to Implement Repeatable Messaging

1. Repetition Builds Recognition

   • “Our brains need to hear something more than once, typically, to implement it.”
     • Repeating messaging helps customers recognize and remember your brand ([05:30]).
   • Quote:
     • “It’s not a slam. You ain’t calling anybody stupid by repeating something.” – Faith ([06:18])
   • Memorable Moment: Faith jokes that “nobody but your mama has read every word that you’ve written...and even your mama might need reminded” ([06:44]).

2. People Can Echo Your Messaging

   • Consistent key phrases enable others to talk about your business accurately and easily ([07:00]).

3. Saves a Ton of Time

   • “If you know you can reuse this phrase across umpteen places...you're not trying to reinvent the wheel and come up with an amazing way to say something every single time…” ([07:30]).

4. Creates Consistency & Builds Trust

   • Faith stresses the risk of sounding “like ten different people online instead of one”—which causes trust to “plummet” ([08:00]).
   • Quote:
     • “People may not be able to tell you why they don’t believe what you’re saying, but they’re not going to believe you because you sound like a psychopath, because your messaging is so all over the place.” – Faith ([08:10])

5. Combats the Message Overload

   • With the onslaught of digital messages, repetitious and consistent messaging cuts through the noise and remains memorable ([08:43]).
   • Faith shares data points:
     • “Average employee gets 117 emails per day, 153 team chat messages a day...That’s not including news alerts, notifications...” ([09:15])
   • Memorable anecdote: Faith recalls her art teacher being overwhelmed by city billboards, illustrating media saturation ([10:02]).

The Practical Solution: Create a Brand Messaging Guide

• Faith’s System:

  • Keep a single, easily accessible document (e.g., Google Doc) containing all your brand’s core phrases, descriptions, and messaging snippets ([11:04]).
  • This “brand messaging guide” should be shared with your team, making it simple for everyone to stay on message without reinventing the wheel ([12:15]).
  • Tailor messaging for different products or campaigns, but always anchor it in your brand’s established voice ([12:42]).

• Faith’s tip: Having this guide avoids “Sally down the street reinventing your above-the-fold copy when she’s creating an email” and helps everyone remain aligned ([13:23]).

Notable Quotes & Memorable Moments

• On the Need for Messaging Repetition:
  • "Nobody but your mama has read every word that you've written. Okay. And even your mama might need reminded." – Faith ([06:44])
• On Consistency:
  • “If your messaging is all over the place...trust plummets.” – Faith ([08:00])
• On Message Overload:
  • “We are inundated with messages...Sometimes as marketers...we feel like we have to reinvent the wheel...That is dumb. Like, reuse your messaging.” – Faith ([10:24])
• On Streamlining with a Brand Messaging Guide:
  • “You’re giving yourself a very easy-to-use tool to have carefully thought out and crafted messaging to use across all platforms.” – Faith ([11:52])

Step-by-Step Implementation

• 1. Gather Core Messaging
  • Collect your main product descriptions, brand statements, and signature phrases.
• 2. Store in a Single, Accessible Document
  • Use a Google Doc or similar, and link it for the whole team.
• 3. Update and Tailor as Needed
  • Adjust messaging for specific offers, but keep it rooted in your core guide.

Key Segment Timestamps

• 00:00 — Faith’s intro & episode promise
• 01:00 — Critique of traditional, “sleazy” sales tactics
• 04:38 — The hack: Repeatable messaging
• 05:30-10:24 — Five reasons to use repeatable messaging
• 11:04 — How to create and implement a brand messaging guide
• 12:42 — Customizing messaging for products/offers
• 13:23 — Benefits for teams and solo entrepreneurs

Faith’s Final Encouragement & Call to Action

• Faith invites listeners to her live bootcamp, “Sell More Without Sleaze,” focused on sales mindset, messaging, and increasing visibility ([14:32]).
• Faith offers workbooks, templates, and actionable training to help entrepreneurs boost holiday sales ([15:07]).
• Closing with encouragement: “Let’s get you more traffic and more leads so you can help MORE people with your God-given gifts.”

For more resources:

• faithhannon.com/more-sales

Summary Takeaway

This episode gives a clear, highly practical strategy for business owners: Stop overcomplicating your messaging. Create (and actually use) a brand messaging guide. This single action will save you time, make your marketing more effective, and build a brand your audience trusts. Implementing it means less stress, more sales, and a stronger, more memorable business presence.