Summary5 min read

Podcast Summary: Simple SEO & Marketing with Faith Hanan

Episode 248 // Sell More and Save Time With This 1 Easy Hack

Date: November 10, 2025
Host: Faith Hanan – Marketing Strategist, Copywriter, Christian Business Coach

Episode Overview

In this episode, Faith Hanan shares a practical, actionable hack designed to help entrepreneurs sell more while saving valuable time: implementing repeatable, consistent messaging across all platforms. Faith breaks down the importance of this messaging hack, explains why it’s crucial for business growth, and provides a step-by-step approach to get started. The episode’s focus is on simplifying marketing and building a strong, reputable brand—without feeling pushy or overwhelmed.

Key Discussion Points & Insights

The Power of a Single Messaging Hack

Faith opens with her love for hacks that save time and increase efficiency, framing today’s episode as essential for business owners feeling overwhelmed by complex marketing tactics ([00:00]).
The episode’s central promise: a single messaging hack that will help "build trust online, save time in your content creation, and build a more reputable brand" ([00:36]).

The Problem with Traditional Sales Tactics

Faith contrasts her method with the “used car salesman” approach, noting that most entrepreneurs fear coming across as sleazy or insincere ([01:00]).
Instead, she advocates “selling with service, not sleaze,” emphasizing authenticity rooted in a values-driven mindset ([01:23]).

The Messaging Hack Revealed: Repeatable Messaging

Faith’s Hack: “The hack for saving time in your messaging and creating consistency is to have repeatable messaging across all platforms.”
- This means using core phrases or messaging elements throughout your website, emails, and social media, tailored as needed but grounded in consistency ([04:38]).
Faith clarifies: "This does not mean you say the same thing every day on every single platform...It means that you have reusable phrasing that you use across all different platforms, and you're not afraid to say the same thing twice or...with a little different flavor the second time." ([04:56])

Five Reasons to Implement Repeatable Messaging

Repetition Builds Recognition
- “Our brains need to hear something more than once, typically, to implement it.”
  - Repeating messaging helps customers recognize and remember your brand ([05:30]).
- Quote:
  - “It’s not a slam. You ain’t calling anybody stupid by repeating something.” – Faith ([06:18])
- Memorable Moment: Faith jokes that “nobody but your mama has read every word that you’ve written...and even your mama might need reminded” ([06:44]).
People Can Echo Your Messaging
- Consistent key phrases enable others to talk about your business accurately and easily ([07:00]).
Saves a Ton of Time
- “If you know you can reuse this phrase across umpteen places...you're not trying to reinvent the wheel and come up with an amazing way to say something every single time…” ([07:30]).
Creates Consistency & Builds Trust
- Faith stresses the risk of sounding “like ten different people online instead of one”—which causes trust to “plummet” ([08:00]).
- Quote:
  - “People may not be able to tell you why they don’t believe what you’re saying, but they’re not going to believe you because you sound like a psychopath, because your messaging is so all over the place.” – Faith ([08:10])
Combats the Message Overload
- With the onslaught of digital messages, repetitious and consistent messaging cuts through the noise and remains memorable ([08:43]).
- Faith shares data points:
  - “Average employee gets 117 emails per day, 153 team chat messages a day...That’s not including news alerts, notifications...” ([09:15])
- Memorable anecdote: Faith recalls her art teacher being overwhelmed by city billboards, illustrating media saturation ([10:02]).

The Practical Solution: Create a Brand Messaging Guide

Faith’s System:
- Keep a single, easily accessible document (e.g., Google Doc) containing all your brand’s core phrases, descriptions, and messaging snippets ([11:04]).
- This “brand messaging guide” should be shared with your team, making it simple for everyone to stay on message without reinventing the wheel ([12:15]).
- Tailor messaging for different products or campaigns, but always anchor it in your brand’s established voice ([12:42]).
Faith’s tip: Having this guide avoids “Sally down the street reinventing your above-the-fold copy when she’s creating an email” and helps everyone remain aligned ([13:23]).

Notable Quotes & Memorable Moments

On the Need for Messaging Repetition:
- "Nobody but your mama has read every word that you've written. Okay. And even your mama might need reminded." – Faith ([06:44])
On Consistency:
- “If your messaging is all over the place...trust plummets.” – Faith ([08:00])
On Message Overload:
- “We are inundated with messages...Sometimes as marketers...we feel like we have to reinvent the wheel...That is dumb. Like, reuse your messaging.” – Faith ([10:24])
On Streamlining with a Brand Messaging Guide:
- “You’re giving yourself a very easy-to-use tool to have carefully thought out and crafted messaging to use across all platforms.” – Faith ([11:52])

Step-by-Step Implementation

1. Gather Core Messaging
- Collect your main product descriptions, brand statements, and signature phrases.
2. Store in a Single, Accessible Document
- Use a Google Doc or similar, and link it for the whole team.
3. Update and Tailor as Needed
- Adjust messaging for specific offers, but keep it rooted in your core guide.

Key Segment Timestamps

00:00 — Faith’s intro & episode promise
01:00 — Critique of traditional, “sleazy” sales tactics
04:38 — The hack: Repeatable messaging
05:30-10:24 — Five reasons to use repeatable messaging
11:04 — How to create and implement a brand messaging guide
12:42 — Customizing messaging for products/offers
13:23 — Benefits for teams and solo entrepreneurs

Faith’s Final Encouragement & Call to Action

Faith invites listeners to her live bootcamp, “Sell More Without Sleaze,” focused on sales mindset, messaging, and increasing visibility ([14:32]).
Faith offers workbooks, templates, and actionable training to help entrepreneurs boost holiday sales ([15:07]).
Closing with encouragement: “Let’s get you more traffic and more leads so you can help MORE people with your God-given gifts.”

For more resources:

faithhannon.com/more-sales

Summary Takeaway

This episode gives a clear, highly practical strategy for business owners: Stop overcomplicating your messaging. Create (and actually use) a brand messaging guide. This single action will save you time, make your marketing more effective, and build a brand your audience trusts. Implementing it means less stress, more sales, and a stronger, more memorable business presence.

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Transcript1 lines

[00:00]
A
Listen, I know about y', all, but I feel like I'm forever all about hacks. Like, ooh, this laundry hack is going to help me not drown in a mountain of laundry. Sign me up. Ooh, cutting something like this in the kitchen is going to help save me time and help me be less sucky of a cook. Yes, please, I need this. But today I have for you. Today I have for you. Today I have one hack, one messaging hack that is going to help you build trust online, save time in your content creation and build a more reputable brand. It's one hack ain't going to take forever to do, and it's easy peasy lemon squeezy. So hang tight, take notes, prepare to take action. II Listen friend, For far too long, the sales tactics taught to business owners have felt like a weird combination of a Nickelodeon slime episode and quick runaway. There's a used car salesman. Only now you're the small business owner and you're the one that's afraid of coming off like a used car salesman. But truth be told, you're not seeing the sales that you need and that you know that your product is capable of producing. I want to help you change that. Join me, Faith Hannon, a Jesus loving copywriter for a three day Boot Camp Sell more without the Sleeves in this three day bootcamp, I'm going to get right to the Rat Killen and teach you the same strategies that we've used to help loads of small business owners sell more and still sleep good at night. Day one we're going to walk through the mindset issues holding you back and replace those lies with a scriptural sales mindset to help you sell with service, not sleeves. Day two is all about messaging. Finally find the holes in your messaging that are leaking leaves like a sieve. Day 3 Get more eyeballs on your offers without spending hours a day posting on social head to faith hannon.com more-sales and you're going to learn tried and true tactics from the trenches that business owners pay us real American dollars to do for them. I'm pulling back the curtain and showing you what works and what doesn't. Head to faith hannon.com more-sales and sign up. Don't waste another holiday season with subpar sales and crappy. So just the other day in one of my group coaching calls, one of our group coaching calls inside of the simple SEO framework and group coaching one of our students in there, she was saying, yeah, I'm still not. I still haven't gotten like as Fast as you are at writing a blog. And I was like, that's fine. You'll get faster. You know, it just takes practice. And I naturally do things pretty fast. So, you know, anyway, I feel like a big part of adulting and running a business and parenting and all the things is learning how to work smarter, not harder. And so, because I have big goals and I do not lie, and I'm trying to do all these things, I have figured out some hacks, yo. To help things move a lot faster and be a lot more efficient. And this is one of those things that once I finally implemented it, I'm like, oh, duh, why didn't you do this sooner? Faith. Like, it makes things so much easier. Because this messaging hack really does save you a ton of time. Helps you to build trust and build a reputable brand. So I'm going to tell you the hack, okay? I'm going to tell you the hack. Then I'm going to tell you five reasons why you need to do the hack, and then I'm going to tell you one really easy way to implement the hack, okay? Okay. So the hack. The hack for saving time in your messaging and creating consistency is to have repeatable messaging across all platforms. Now, hear me when I say this, this does not mean that you say the same thing every day on every single platform from now until when Jesus comes back. That's not what this means. This means that you have reusable phrasing that you use across all different platforms, and you're not afraid to say the same thing twice or to say something with a little different flavor the second time. Does that make sense? And the reasons why you really, really, really need to implement this hack are as follows. Number one, Repetition builds recognition. Our brains need to hear something more than once, typically to implement it. Okay? We need to hear it again and again and again and again and again. Right? You need to hear things more than once. Again. I need to hear things once. Our kids need to hear things more than once. Our dogs need to hear things more than once. Like, we need to hear things more than once. Okay? It's not a slam. You ain't calling anybody stupid by repeating something. In fact, my pastor said multiple times, he said, the only thing that'll keep me from repeating something is pride. He said, you know, said air quotes like, this was the general overarching message of that phrase is, you know what if we're going to change our lives according to the gospel and according to message, like, we need to hear it it more than once. Right. And sometimes as marketers, as content creators, as business owners, we get like, we feel like, oh, my gosh, I've already said that. I don't want to say it again. When in reality, nobody but your mama has read every word that you've written. Okay. And even your mama might need reminded it's okay to repeat things more than once. Okay. Number two reason why you need repeatable messaging across all of the things is you want people to be able to echo what you say. You want people to be able to reuse your core phrasing, to talk about what you do in a way that it helps them. You want your messaging to be something that they can. That they can repeat. Okay, number three, reusing messaging saves a ton of time. So much time. If you know that you can reuse this phrase across umpteen places, umpteen times, you're not trying to reinvent the wheel and come up with an amazing way to say something every single time that you have some content to create because you have messaging that you can pull from and reuse. Okay, number four, this is going to create consistency and build trust. Okay? If your messaging is all over the place, if you're using different phrases, different. If you sound like 10 different people online instead of one person or one brand online, trust plummets. People may not be able to tell you why they don't believe it is what you're saying, but they're not going to believe you because you sound like a psychopath, because your messaging is so all over the place. And number five, the number five reason why, and probably one of the most powerful reasons why your messaging needs to be consistent across all platforms is this. We are inundated with messages. We are. We are just inundated with messages. Think about how many social media posts you see a day, how many emails you see a day, how many billboards you see a day. If you live in the city and not in the middle of nowhere like me, how many ads you see every day? How many messages do you see every day? And how many of those do you remember every little bit about them? Probably not very many. Probably a very low percentage. Okay. I did, like, a tiny bit of digging because I was like, I wonder how many messages we see a day. And I thought that this information was interesting. So the Nielsen. Nielsen Research Group basically said that it's. We can't really quantify how many messages people see a day. Okay. However, what we can do is we can see how much communications people have received a day. So, like, in work Comms like knowledge workers, like Microsoft 2025 work trend says that the average employee gets 117 emails per day, 153 team chat messages a day, about 270 messages per day. That's not including news alerts, mobile notifications, social media notifications, and anything that we get on our personal stuff. Okay, so, and that is just emails, right? We are inundated with messages, with ads, with things that are coming at us. And in fact, one of my college professors, he was an art teacher, he talked about when they went to the city, we live in the middle of nowhere, right? So when they drove to the city, he had to let his wife drive because there were so many things that were vying for his attention that it was like overwhelming visually for him. And I feel like, you know, we're in that space even more now with how many ads and notifications and social media things pop up on our phones, in our faces, on our TVs, around us every day. So for us as marketers to feel like we have to reinvent the wheel, reinvent our messaging, every single time we hit publish is dumb. Like, reuse your messaging. Now, the hack, the trick to do this that I have found that works fantastic for my business, for client work, for students, this is the hack is to have a brand messaging guide. So what we do is we have, and we do this for website copy clients. Now we have like one giant document that just has like phrases that we can use to describe something. Phrases that we can, that are carefully crafted pieces of copy. Like one sentence, two sentence, three words, like whatever fits the boat. This product, this is how we talk about this. This thing is how we talk about this. We have a brand messaging guide in a Google Doc that, that is linked to all of the templates everywhere for that particular business. We have a brand messaging guide that we can just grab phrases from and use them. Now sometimes you're gonna need to tweak it a little bit and change it a little bit, right? Like the messaging surrounding a specific freebie is gonna be different from the messaging around a different freebie, right? Your messaging needs to be tailored to the thing that you're promoting. But if you have a brand messaging guide on file, easy to access for you and everybody on your team, then what you're doing is you're giving yourself a very easy to use tool to have carefully thought out and crafted messaging to use across all platforms. And you're putting it in a place that everybody can use it so that you don't have Sally down the street who works for you trying to reinvent your above the fold copy when she's creating an email you don't have. You know Sherry who's up late to up too late working, trying to come up with brilliant ways to say something when it's already written out and easy to access. So that's your hack. Get yourself a brand messaging guide and if you are like I don't actually know how to talk about my business in a way that's going to help me to sell the best make sure that your spot is saved for the Sell More Without Sleaze boot camp happening November 11th, 12th and 13th at 6pm Central Standard Time. 30ish minutes of teaching. Day one we're working through your mindset. Day two we're working through your messaging. And day three we're working through how to get more eyeballs on your stuff so that you can sell more. Be there. There's going to be workbooks, there's going to be templates. You're going to be getting actual training to help you sell more this holiday season. So go to faith hannon.com more-sales and get your seat safe. Spots are limited. They are limited to make sure that you've got your seat. Faithhannon.com More-Sales and I will see you there. Bye now. Thank you so much for listening in today. Hopefully this episode gave you some really tangible tips for better SEO and marketing to get more leads and more sales from your if it did, can I ask you a quick favor? Would you please share this episode with a friend and then just take 10 seconds and go Leave a written review on Apple Podcasts. That is the very best way to help more Jesus loving entrepreneurs scale their businesses so that they can help more people with their gifts and make an even bigger impact for the Kingdom of God. And guess what? We now have a Facebook community where we can learn, hang out and laugh. Go join the Facebook group now. It's linked in the show notes and all the other things courses, coaching and copywriting can be found at my website faithhannon.com until next time. God bless and I'll talk to you soon.