Simple SEO & Marketing Podcast

Episode 254: “4 Practical Tips to Create Great Content When You Just Don't Wanna”
Host: Faith Hanan
Date: December 18, 2025

Episode Overview

In this episode, Faith Hanan acknowledges the very relatable struggle of “content creation freeze”—that moment when you have to produce content but feel absolutely unmotivated or stuck. Faith compassionately shares four practical strategies she's developed both from years of marketing experience and real-life creative roadblocks, all with her trademark energetic, Jesus-loving encouragement. This episode is aimed at online business owners, bloggers, and entrepreneurs who want sustainable growth via effective, enjoyable content creation—even when the inspiration well has run dry.

Key Discussion Points & Practical Insights

Identifying Content Creation Freeze

• [00:00-01:30] Faith opens up about experiencing “content creation freeze”:
  • The blank cursor, the panic, the lack of motivation—even for seasoned creators.
  • Reality often doesn’t match the “dream world” of perfectly batched and planned content.
  • "In the dream world, we would have all of this planned out and batched out months ahead of time, right? But sometimes dream world and real world are not the samesies." (Faith Hanan, 00:13)

The Four Practical Tips

1. Step Away and Do Something Else

• [03:20] If possible, physically remove yourself from the content task and do something that is both good for your body and mind:
  • Go for a walk, run, or workout; get fresh air.
  • Avoid the temptation to scroll social media—this is not what she means!
  • "This does not mean you go scroll social media. This means you go do something that is good for your body and good for your brain at the same time, which is usually exercise or fresh air." (Faith Hanan, 04:20)
• For those with tight schedules (parenting, etc.), this may not always be feasible.

2. Switch to Handwriting/Analog Methods

• [05:25] Faith recommends moving away from screens and going old-school:
  • Bust out a notepad (even the back of old papers or planner margins).
  • Handwriting activates a different creative part of the brain.
  • Inspired by Austin Kleon’s “Steal Like an Artist” (not James Clear, as she initially jokes and corrects herself).
  • "When you are using your hands to create and not just your fingers to type... it activates a different part of your brain." (Faith Hanan, 06:20)
  • It’s about getting ideas flowing, not crafting a polished final product.

3. Start With Something Fun

• [08:02] Jump into a form or topic that excites you—even if it’s not the top business priority at that moment:
  • Pick a task you enjoy (e.g., email writing, a particular blog post angle) to spark your creativity.
  • Maintaining fun in the process helps you and resonates with your audience.
  • "When you feel like a robot creating content, we can tell, we can tell... The goal is to enjoy creating content. One, because it's going to be more fun for you and you're not going to get burnout as easy." (Faith Hanan, 08:45)

4. Change Your Method/Medium

• [10:11] Adapt how you create if your current way isn’t working:
  • Switch between writing, speaking, or even recording voice memos.
  • Recognize when you process ideas better aloud versus in writing, and vice versa.
  • "Sometimes if I can't talk for nothing—which is terrible English, I know, Mom, I know—if I cannot string words together in a coherent sentence to save my life, then I'll start writing." (Faith Hanan, 10:48)
  • Flexibility is key to breaking creative blocks.

Faith’s 4-Step Summary

[12:50] Quick recap for listeners:

1. Go do something else (physical, not digital)
2. Switch to handwriting/analog
3. Start with something fun
4. Change up your creation methods (write, speak, etc.)

• All aim to help you “get over that content creation freeze and start creating content that connects with your people, converts with your audience, and feels fun to create.” (Faith Hanan, 13:22)

Notable Quotes & Memorable Moments

• On real-life workflow:
  "I just sat here wasting time, coming up with ideas, wanted to bang my head against a wall. And I was like, Faith, you know better—get your poop in a group and do what you know to do." (Faith Hanan, 02:35)

• About handwriting unlocking creativity:
  "If I will get a put pen to paper, my brain will start to fire differently and better." (Faith Hanan, 06:27)

• On audience connection:
  "Your audience is going to connect with you more when your content comes from a place of enjoy joy instead of just okay." (Faith Hanan, 08:56)

• On the importance of adapting methods:
  "Sometimes it's just that change in methods of how you're creating something that helps flip the switch and helps make content creation easy peasy lemon squeezy." (Faith Hanan, 11:25)

Episode Takeaways

• Creative blocks happen, even to the experts. The key is using practical, simple strategies to move through them.
• Faith’s four tips are universal, actionable, and affirming—no guilt, just permission to find what works for you.
• The balance between strategy and joy is crucial for long-term business and content success.

[14:00] Faith closes with her signature energetic encouragement to entrepreneurs: help more people with your God-given gifts by showing up and creating—even on the “blah” days.

For more tips, resources, and a supportive community of Christian entrepreneurs, visit faithhanan.com or join her Facebook group (linked in the show notes).