Ep 249 // Proven 5 Step System for More Sales From Your Website

Ep 249 // Proven 5-Step System for More Sales From Your Website
Simple SEO and Marketing
Host: Faith Hanan – Marketing Strategist, Copywriter, Christian Business Coach, Barrel Racer
Date: November 14, 2025

Episode Overview

In this episode, Faith Hanan dives deep into her proven five-step system to generate more sales from your website using sustainable, organic methods—primarily through SEO, blogging, and copywriting. Faith presents a practical, faith-infused approach aimed at busy entrepreneurs and Christian business owners who want lasting results without being stuck on the social media hamster wheel. She promises actionable strategies you can implement within 30 days or less, offering encouragement and a special offer at the end.

Key Discussion Points and Insights

1. Mindset Around Business Growth (02:00–06:30)

Faith strongly encourages listeners not to feel guilty about wanting more growth or sales in their businesses, affirming growth as a God-given desire.
She touches on the necessity of proactive steps: “If we want to make more sales, we gotta do something about it, right?... You can’t just sit around on your laurels and do nothing.” (05:15)
For those who feel triggered by the idea of making sales, she recommends a previous episode focused on mindset shifts needed for Christian entrepreneurs.

Memorable Quote

“It’s not a bad thing to want to grow. In fact, if you don’t want to grow…maybe we need a little self-reflection.” – Faith Hanan (03:55)

2. Three Audience Growth Strategies (06:31–09:10)

Buy an audience: Through ads, but their effectiveness ends when you stop paying.
Borrow an audience: Via collaborations and email swaps; results may vary.
Build an audience: Faith’s specialty—using SEO, blogging, and content marketing to draw in your ideal clients sustainably.

Memorable Quote

“You can buy an audience, but when you quit paying, they quit showing up.” – Faith Hanan (07:00)

3. The Proven 5-Step SEO and Website Sales System

Faith breaks down her signature five-step process for audience and sales growth via your website.

Step 1: Set Up Your Website to Be Measured (09:11–13:30)

Ensure you have Google Analytics, Search Console, and a sitemap in place.
If you haven’t intentionally activated Google Analytics, it’s probably not running.
“If you don’t have things set up to measure, you’re not going to know what’s working and what’s not.” (11:30)

Step 2: Keyword Research—the Right Way (13:31–17:20)

Start with your brain before ever going to a tool. List out what words you want to be known for.
Use tools like Ubersuggest (she teaches her process in full in her program).
Know not only your keywords but also where to place them.
Avoid “keyword dumping”; strategy and placement matter.

Memorable Quote

“If you’re building your entire marketing strategy around what you think people are asking for and that’s not what they’re actually asking for... you’re up a creek without a paddle.” – Faith Hanan (14:22)

Step 3: Prep Your Website for SEO Success (17:21–23:58)

Simplify and focus: Don’t get paralyzed by overwhelm.
Key keyword placements: meta descriptions, page titles, H1/H2/H3 text, paragraph text, photo names.
Blend effective copy with SEO for leads that convert.
Take into account buyer psychology: placement and color of buttons, clarity of calls to action, and more.

Memorable Quote

“You can have all the traffic in the world but terrible copy... and that traffic won’t convert.” – Faith Hanan (20:55)

Step 4: Create Service-First, SEO-Friendly Content (Blog Posts) (23:59–31:50)

“This is not your ‘spilling your emotions’ blog.” Business blogs should be strategic and solve specific problems for clients.
With Google and AI answering most “What is…” searches, your blog content should target those deeper, high-intent searches from people looking to buy.
Quality over quantity: Focus on one high-quality, pillar blog per week until core content is covered.

Memorable Quote

“The person who’s clicking through to your more advanced content, they’re a more ready buyer.” (27:30)

Step 5: Maintain the Machine (31:51–34:45)

Treat your website like a lead generation machine—it needs light, ongoing maintenance (about 30 minutes per week).
Simple, regular tasks prevent issues before they snowball.

Memorable Quote

“Just like we have to change the oil in our vehicles...our website takes some maintenance.” – Faith Hanan (32:45)

4. How the “Simple SEO Framework” Program Works (34:46–44:50)

Walkthrough of what’s inside Faith’s group coaching and course offer.
Setup checklists and timers so you can revamp your existing website backend in just 4–8 hours total.
Templates, worksheets, and step-by-step guides for keyword research, homepage copy, on-page SEO, and blog writing.
Education on buyer psychology, headline writing, proper content layout, and above-the-fold strategy.
Three special bonuses:
- Low-lift social media repurposing system by Faith’s marketing assistant.
- Backend systems training by her OBM (online business manager) project manager.
- New ethical AI training to ensure you’re leveraging AI in a way that helps, not hurts, your SEO.

Memorable Quotes

“I have blogs from nine years ago that still get me traffic... Blogging the right way for leads and sales, it works for years, not just 24 hours like social media does.” – Faith Hanan (39:20)

“I want you to be able to get your website, the major things fixed, in four to eight hours so you can start generating leads for years and years.” (38:10)

5. Results & Call to Action (44:51–end)

Program participants have achieved from 300% to 15,000% traffic jumps.
Faith encourages listeners to “take a chance on SEO,” and she promises to walk alongside and support group members.
10% of all sales from this launch will go to Hope Pregnancy Center, providing tangible support to single and at-risk mothers.
Special price available until November 18th, 11:59pm PT—normally $1,997, offered at $997 for this window.
Includes three months of unlimited email feedback directly from Faith.

Memorable Quote

“Your business matters. Your gift matters. How you show up and serve those around you with your God-given gifts—it matters.” – Faith Hanan (48:27)

Notable Quotes & Timestamps

“If you don’t have things set up to measure, you’re not going to know what’s working and what’s not.” (11:30)
“If you’re building your entire marketing strategy around what you think people are asking for and that’s not what they’re actually asking for... you’re up a creek without a paddle.” (14:22)
“You can have all the traffic in the world but terrible copy... and that traffic won’t convert.” (20:55)
“The person who’s clicking through to your more advanced content, they’re a more ready buyer.” (27:30)
“Just like we have to change the oil in our vehicles... our website takes some maintenance.” (32:45)
“I have blogs from nine years ago that still get me traffic... Blogging the right way for leads and sales, it works for years, not just 24 hours like social media does.” (39:20)
“Your business matters. Your gift matters. How you show up and serve those around you with your God-given gifts—it matters.” (48:27)

Detailed Timestamps for Important Segments

01:00–06:30: Introduction, mindset encouragement, permission to grow your business
06:31–09:10: Ways to grow your audience—buy, borrow, build
09:11–13:30: Step 1: Measuring your website performance
13:31–17:20: Step 2: Keyword research strategies
17:21–23:58: Step 3: Proper website SEO setup, copy & buyer psychology
23:59–31:50: Step 4: Creating SEO-focused, client-serving blog content
31:51–34:45: Step 5: Ongoing website “machine” maintenance
34:46–44:50: Breakdown of the Simple SEO Framework program and exclusive bonuses
44:51–end: Results, impact, charity component, and final call to action

Episode Tone and Style

Warm, enthusiastic, faith-oriented, and deeply practical. Faith speaks as a coach and fellow entrepreneur—peppering encouragement with clear instructions and relatable humor (“not blow your world, just rock your world”). She’s purpose-driven and transparent, tying business growth to a bigger mission.

Summary Recap

This episode equips listeners with a concrete, faith-driven plan to increase website sales the sustainable way—via SEO, strategic blogging, and effective copy. Faith Hanan simplifies the technical into easy, actionable steps (with clear reasons why they matter), offers a standout group coaching program, and reminds Christian entrepreneurs that scaling their impact is both godly and attainable.

For more on the framework, coaching, or to connect with Faith, visit faithhanan.com/framework or reach out via info@faithhanan.com.

Episode Overview

Key Discussion Points and Insights

1. Mindset Around Business Growth (02:00–06:30)

Faith strongly encourages listeners not to feel guilty about wanting more growth or sales in their businesses, affirming growth as a God-given desire.
She touches on the necessity of proactive steps: “If we want to make more sales, we gotta do something about it, right?... You can’t just sit around on your laurels and do nothing.” (05:15)
For those who feel triggered by the idea of making sales, she recommends a previous episode focused on mindset shifts needed for Christian entrepreneurs.

Memorable Quote

“It’s not a bad thing to want to grow. In fact, if you don’t want to grow…maybe we need a little self-reflection.” – Faith Hanan (03:55)

2. Three Audience Growth Strategies (06:31–09:10)

Buy an audience: Through ads, but their effectiveness ends when you stop paying.
Borrow an audience: Via collaborations and email swaps; results may vary.
Build an audience: Faith’s specialty—using SEO, blogging, and content marketing to draw in your ideal clients sustainably.

Memorable Quote

“You can buy an audience, but when you quit paying, they quit showing up.” – Faith Hanan (07:00)

3. The Proven 5-Step SEO and Website Sales System

Faith breaks down her signature five-step process for audience and sales growth via your website.

Step 1: Set Up Your Website to Be Measured (09:11–13:30)

Ensure you have Google Analytics, Search Console, and a sitemap in place.
If you haven’t intentionally activated Google Analytics, it’s probably not running.
“If you don’t have things set up to measure, you’re not going to know what’s working and what’s not.” (11:30)

Step 2: Keyword Research—the Right Way (13:31–17:20)

Start with your brain before ever going to a tool. List out what words you want to be known for.
Use tools like Ubersuggest (she teaches her process in full in her program).
Know not only your keywords but also where to place them.
Avoid “keyword dumping”; strategy and placement matter.

Memorable Quote

“If you’re building your entire marketing strategy around what you think people are asking for and that’s not what they’re actually asking for... you’re up a creek without a paddle.” – Faith Hanan (14:22)

Step 3: Prep Your Website for SEO Success (17:21–23:58)

Simplify and focus: Don’t get paralyzed by overwhelm.
Key keyword placements: meta descriptions, page titles, H1/H2/H3 text, paragraph text, photo names.
Blend effective copy with SEO for leads that convert.
Take into account buyer psychology: placement and color of buttons, clarity of calls to action, and more.

Memorable Quote

“You can have all the traffic in the world but terrible copy... and that traffic won’t convert.” – Faith Hanan (20:55)

Step 4: Create Service-First, SEO-Friendly Content (Blog Posts) (23:59–31:50)

“This is not your ‘spilling your emotions’ blog.” Business blogs should be strategic and solve specific problems for clients.
With Google and AI answering most “What is…” searches, your blog content should target those deeper, high-intent searches from people looking to buy.
Quality over quantity: Focus on one high-quality, pillar blog per week until core content is covered.

Memorable Quote

“The person who’s clicking through to your more advanced content, they’re a more ready buyer.” (27:30)

Step 5: Maintain the Machine (31:51–34:45)

Treat your website like a lead generation machine—it needs light, ongoing maintenance (about 30 minutes per week).
Simple, regular tasks prevent issues before they snowball.

Memorable Quote

“Just like we have to change the oil in our vehicles...our website takes some maintenance.” – Faith Hanan (32:45)

4. How the “Simple SEO Framework” Program Works (34:46–44:50)

Walkthrough of what’s inside Faith’s group coaching and course offer.
Setup checklists and timers so you can revamp your existing website backend in just 4–8 hours total.
Templates, worksheets, and step-by-step guides for keyword research, homepage copy, on-page SEO, and blog writing.
Education on buyer psychology, headline writing, proper content layout, and above-the-fold strategy.
Three special bonuses:
- Low-lift social media repurposing system by Faith’s marketing assistant.
- Backend systems training by her OBM (online business manager) project manager.
- New ethical AI training to ensure you’re leveraging AI in a way that helps, not hurts, your SEO.

Memorable Quotes

“I have blogs from nine years ago that still get me traffic... Blogging the right way for leads and sales, it works for years, not just 24 hours like social media does.” – Faith Hanan (39:20)

“I want you to be able to get your website, the major things fixed, in four to eight hours so you can start generating leads for years and years.” (38:10)

5. Results & Call to Action (44:51–end)

Program participants have achieved from 300% to 15,000% traffic jumps.
Faith encourages listeners to “take a chance on SEO,” and she promises to walk alongside and support group members.
10% of all sales from this launch will go to Hope Pregnancy Center, providing tangible support to single and at-risk mothers.
Special price available until November 18th, 11:59pm PT—normally $1,997, offered at $997 for this window.
Includes three months of unlimited email feedback directly from Faith.

Memorable Quote

“Your business matters. Your gift matters. How you show up and serve those around you with your God-given gifts—it matters.” – Faith Hanan (48:27)

Notable Quotes & Timestamps

“If you don’t have things set up to measure, you’re not going to know what’s working and what’s not.” (11:30)
“If you’re building your entire marketing strategy around what you think people are asking for and that’s not what they’re actually asking for... you’re up a creek without a paddle.” (14:22)
“You can have all the traffic in the world but terrible copy... and that traffic won’t convert.” (20:55)
“The person who’s clicking through to your more advanced content, they’re a more ready buyer.” (27:30)
“Just like we have to change the oil in our vehicles... our website takes some maintenance.” (32:45)
“I have blogs from nine years ago that still get me traffic... Blogging the right way for leads and sales, it works for years, not just 24 hours like social media does.” (39:20)
“Your business matters. Your gift matters. How you show up and serve those around you with your God-given gifts—it matters.” (48:27)

Detailed Timestamps for Important Segments

01:00–06:30: Introduction, mindset encouragement, permission to grow your business
06:31–09:10: Ways to grow your audience—buy, borrow, build
09:11–13:30: Step 1: Measuring your website performance
13:31–17:20: Step 2: Keyword research strategies
17:21–23:58: Step 3: Proper website SEO setup, copy & buyer psychology
23:59–31:50: Step 4: Creating SEO-focused, client-serving blog content
31:51–34:45: Step 5: Ongoing website “machine” maintenance
34:46–44:50: Breakdown of the Simple SEO Framework program and exclusive bonuses
44:51–end: Results, impact, charity component, and final call to action

Episode Tone and Style

Summary Recap

For more on the framework, coaching, or to connect with Faith, visit faithhanan.com/framework or reach out via info@faithhanan.com.

Powered by Wave AI

Summary

Episode Overview

Key Discussion Points and Insights

1. Mindset Around Business Growth (02:00–06:30)

Memorable Quote

2. Three Audience Growth Strategies (06:31–09:10)

Memorable Quote

3. The Proven 5-Step SEO and Website Sales System

Step 1: Set Up Your Website to Be Measured (09:11–13:30)

Step 2: Keyword Research—the Right Way (13:31–17:20)

Memorable Quote

Step 3: Prep Your Website for SEO Success (17:21–23:58)

Memorable Quote

Step 4: Create Service-First, SEO-Friendly Content (Blog Posts) (23:59–31:50)

Memorable Quote

Step 5: Maintain the Machine (31:51–34:45)

Memorable Quote

4. How the “Simple SEO Framework” Program Works (34:46–44:50)

Memorable Quotes

5. Results & Call to Action (44:51–end)

Memorable Quote

Notable Quotes & Timestamps

Detailed Timestamps for Important Segments

Episode Tone and Style

Summary Recap

Summary

Episode Overview

Key Discussion Points and Insights

1. Mindset Around Business Growth (02:00–06:30)

Memorable Quote

2. Three Audience Growth Strategies (06:31–09:10)

Memorable Quote

3. The Proven 5-Step SEO and Website Sales System

Step 1: Set Up Your Website to Be Measured (09:11–13:30)

Step 2: Keyword Research—the Right Way (13:31–17:20)

Memorable Quote

Step 3: Prep Your Website for SEO Success (17:21–23:58)

Memorable Quote

Step 4: Create Service-First, SEO-Friendly Content (Blog Posts) (23:59–31:50)

Memorable Quote

Step 5: Maintain the Machine (31:51–34:45)

Memorable Quote

4. How the “Simple SEO Framework” Program Works (34:46–44:50)

Memorable Quotes

5. Results & Call to Action (44:51–end)

Memorable Quote

Notable Quotes & Timestamps

Detailed Timestamps for Important Segments

Episode Tone and Style

Summary Recap